power of social media in politics
TRANSCRIPT
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Power of Social Media in Politics Ebru Waters - Ebru Media International
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Did you know it’s possible to massively change Social Media Results !
ABSOLUTELY!!!
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Did you know Obama’s success was driven by Social Media?
• Just like President John F. Kennedy used this new invention called television, President Obama used Social Media to beat the odds and to become the POTUS.
• “If not for the Internet, Barack Obama would not be president not even the democratic nominee” said Arianna Huffington of the liberal Huffington Post website.
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“There is no Bad Candidate”
“There is only a badly run campaign!”
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You: The Candidate HELP ME TO DECIDE WHY I SHOULD VOTE FOR YOU
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TARGET YOUR AUDIENCE
KNOW WHO YOUR VOTERS ARE
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Your push card is your resume
• You applied for the office by sending out your push cards
• There are so many qualified candidates but,
• The Voter can hire ONLY ONE!
• Is THAT ONE YOU? • You (the candidate) are
only 1 click away from voters on your website
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DIGITAL TRENDS • Digital natives are the first generation to have grown up
surrounded by digital devices (i.e., computers, smart- phones, digital cameras, video recorders, etc.) and Internet connectivity. They are comfortable using technology to optimize their decision making.
• Digital immigrants, however, are older, and although they are increasingly comfortable with technology, they fundamentally view retail channels as separate and distinct. They are much less likely than natives to incorporate mobile technology into their socio-political behaviors.
• Digital dependents represent the emerging generation of young people who
are growing up in a world of broadband connections, constant connectivity, and related technology and become uncomfortable if they do not have access to it. This generation will place even greater demands on politicians, expecting to use technology to study the issues before casting their votes perhaps online.
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BABY BOOMERS • The Baby Boomers 1 (1946-1954)• 25 million currently• Had great economic opportunities• John F. Kennedy and MLK assassinations• Civil Right Movements and Vietnam War• Boomers 2 (1955-1965)• 42 million currently• The first post- Watergate generation• 1979 Oil Embargo• AIDS
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GENERATION X• Gen X (1966-1976)• 35 million• Lost generation• Daycare/Divorce/The worst music• The best educated generation• The highest skeptics WIIFM• The lowest voting participation• Concerns run high over broken homes, kids
growing up without a parent around and financial planning.
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GENERATION Y• ECHO BOOMERS or MILLENIUMS
(1977-1994)• 65 million• The most ethnically and racially diverse • Incredibly internet wise• Raised in dual income or single parent
homes• Involved in their family purchases • Immune to sale pitches• Less brand loyalty• 1 in 9 Gen Y’ers has a credit card signed by
a parent
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GENERATION Z• Gen Z (1995-2012)• 30 million • They grow up in highly sophisticated media, • Highly sophisticated computer environment • The most diverse environment• Multi-lingual• Use binary code• Lacks social skills
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SOCIAL MEDIA =NEW PARADIGM
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Registered Voters on Social Media
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PROJECTED POPULATION
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Social Media – Your New Data Base
Your voters Your Social
Media Links
1.9 Billion users worldwide
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HOW IT WORKS200
FRIENDS
200 FRIENDS
200 FRIENDS
200 FRIENDS
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THEY WORK BEST TOGETHER
SOCIAL MEDIA
PRINTRADIO
TV
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IDEA CONCEPT=YOUR DEEP IMPACT
I D E A
• Politicians are not being remembered by the number of the hospitals, schools, roads, bridges they built!
• They are being remembered the way they impacted the way we think!
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Who did you notice more?
• Social Media in politics pays big dividends:
• Highest voter turnout since 1908 in US
• Highest young voter participation ever in US
• Most important word: TRUST
• Target Voters• Send Direct Messages
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Missing Piece Concept – ASK
EXPECTATIONS
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How to optimize Social Media in your campaign
Educate: Issues/Platform1
2
Help voters decide: Why you3
Be social, but not butterfly
Interact: Real time response
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FACEBOOK (FB) MARKETING
Your FB Reach is 500.000
1.49 Billion Monthly Active Users
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DID YOU KNOW• If Facebook was a country, It
would be the most populated country!
•
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Facebook 60 Second Elevator Speech
• Complete Your Profile(s) • You have 5 seconds for
first impression • Be likeable, trustworthy
and competent• Create Pages/Groups• Share what’s trending :
videos, events
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THE POWER OF YOUTUBE
• Q: If you are an unknown presidential candidate (for local or state office) running against a very well-funded opponent
• WHAT SHOULD YOU DO?• A: Try to dominate traditional media
(radio, tv, print) like they did?• NO!!! REMEMBER THE OBAMAGIRL?! • Total views of for Obama on YouTube
2007 accounted for 110 million views. • Value of YouTube views estimated = • 14.5 million hours of viewing on YouTube
=• $47 million if purchased airtime on TV.
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YOUTUBE STAR
Total views of for Obama on YouTube 2007 accounted for 110 million views. Value of YouTube views estimated = 14.5 million hours of viewing on YouTube =$47 million if purchased airtime on TV.
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THE POWER OF YOUTUBE
• 1 billion active users• $4 billion revenue in 2014• 4 billion views per day• 6 billion hours per month• 300 hours of new videos per
minute• 81.9% teens (14-17)• 72% Millennials• 58% Gen X• 43% Baby Boomers
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Twitter : Short & Sweet Tweet
• You only have 140 characters including punctuation to tell your story
• Also called Microblogging• See what @Donald Trump is doing• Q2 2015: 316 million MAU(users) • 1 billion registered/100 million
daily• How to Use #(hashtags) & @(at) • Best ways to use Twitter: How &
When
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Do you remember your first Tweet?
•
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INSTAGRAM for Gen X,Y, & Z
• A picture is worth a thousand words
• 300 million MAU(users) worldwide
• 88 million in US = 27.6 % of population
• Breakout: 51% Male 49% Female
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Your website “electme.com” tells it all
www.electme.com
YOUR PROVEN RECORD
YOUR PLATFORM
YOU GOT MY VOTE
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SEO: Search Engine Optimization
DIGITAL MARKETING IS A
MUST!
ACCURACYCONSISTENCY
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How and When to respond to Comments?
MONITOR ALL COMMENTS! You are talking to the entire Social Media Audience.GOOD or BAD POSTS: No Drama, Stay Positive.Ask questions: WHY?Must agree to disagreeLAST RESORT: BLOCK or BAN the person or ”troll”
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Last Piece Concept – Are you holding it?
PLATFORM Show me that you are here to make a difference
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Do you haveany questions????