power of us
DESCRIPTION
Social media presentation I gave to our team on how to take advantage of the social networking tools and communities in existence.TRANSCRIPT
1
The Power of Us
Marc DierensSales Operations ManagerGlobal Communications & Media Industry
1
Sun Confidential: Internal Only 2
Collects user votes on stories, blogs, sites, ...
Example of the Power of Us...
Sun Confidential: Internal Only 3
09-f9-11-02-9d
Code to decrypt HD DVDs
Sun Confidential: Internal Only 4
09-f9-11-02-9d
Posted on blog April 30, 2007
Sun Confidential: Internal Only 5
09-f9-11-02-9d
Received so many votes it appeared on Digg's home site
Sun Confidential: Internal Only 6
09-f9-11-02-9d
Somebody was not pleased with this, can you guess who?
Sun Confidential: Internal Only 7
09-f9-11-02-9d
No surprises here...
Sun Confidential: Internal Only 8
Digg management removed the code, end of story?
Sun Confidential: Internal Only 9
09-f9-11-02-9d09-f9-11-02-9d
09-f9-11-02-9d
09-f9-11-02-9d
Not in 2007...
Sun Confidential: Internal Only 10
09-f9-11-02-9d09-f9-11-02-9d
09-f9-11-02-9d09-f9-11-02-9d
88 number of pages referencing the code May 1, 2007 am
Sun Confidential: Internal Only 11
09-f9-11-02-9d09-f9-11-02-9d
09-f9-11-02-9d09-f9-11-02-9d
09-f9-11-02-9d
There's the code again on Digg.com...
Sun Confidential: Internal Only 12
09-f9-11-02-9d09-f9-11-02-9d
09-f9-11-02-9d09-f9-11-02-9d
09-f9-11-02-9d
Digg.com tried to manage the removals...
Sun Confidential: Internal Only 13
09-f9-11-02-9d09-f9-11-02-9d
09-f9-11-02-9d09-f9-11-02-9d
09-f9-11-02-9d09-f9-11-02-9d
09-f9-11-02-9d
09-f9-11-02-9d09-f9-11-02-9d
09-f9-11-02-9d09-f9-11-02-9d
09-f9-11-02-9d09-f9-11-02-9d
09-f9-11-02-9d09-f9-11-02-9d
09-f9-11-02-9d
With 3,172 links by end of day it became unmanageable...
Sun Confidential: Internal Only 14
09-f9-11-02-9d09-f9-11-02-9d
09-f9-11-02-9d09-f9-11-02-9d
09-f9-11-02-9d09-f9-11-02-9d
09-f9-11-02-9d
09-f9-11-02-9d09-f9-11-02-9d
09-f9-11-02-9d09-f9-11-02-9d
09-f9-11-02-9d09-f9-11-02-9d
09-f9-11-02-9d09-f9-11-02-9d
09-f9-11-02-9d
09-f9-11-02-9d
The Power of Us in action, code was there to stay...
Sun Confidential: Internal Only 15
Power of the Groundswell
“A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations”
Groundswell – winning in a world transformed by social technologies
Charlene Li – Josh BernoffForrester Research
Sun Confidential: Internal Only 16
“It is not the strongest of the species that survives, nor the most intelligent, but those most adaptive to change”
Charles Darwin
Sun Confidential: Internal Only 17
How You Can Be Part of the Groundswell?
Sun Confidential: Internal Only 18
How You Can Benefit from the Groundswell?
19
Broadcast Yourself
19
““You must You must b eb e t h e t h e
change you wish to change you wish to see in the world.”see in the world.”
Gandhi
Sun Confidential: Internal Only 21
Blogging
• Communicate your message and interact with your audience• Blogging @ Sun
> Sun guidelines> blogs.sun.com (external)> blogs.sfbay (SWAN only)
• Tutorials> BlogBasics> Blog Tutorials
• Example> Shameless self-promotion
Sun Confidential: Internal Only 22
Audio Podcast
• Record an audio message to distribute to your audience• Needed> Software (1, 2 & 3)> Microphone (external
preferred)
• Tutorials> Garageband - Apple's iLife> Guides and Tutorials.com> How To Podcast
Sun Confidential: Internal Only 23
Video Podcast
• Record a video message to distribute to your audience
• Upload at Sun Learning Exchange
• Needed> Software (1, 2 & 3)> Camera (external preferred
– iSight built in on Macs works as well)
• Tutorials> Apple's Quicktime Pro> How To Video Podcast - 1> How To Video Podcast - 2
Sun Confidential: Internal Only 24
Screencasting
• Record your desktop and share with your audience
• Upload at Sun Learning Exchange
• Needed> Mac Software (iShowU)> Windows Software
• Tutorials> ShowMeDo> Digital Web Magazine
25
RSS
25
Sun Confidential: Internal Only 26
Really Simple Syndication (RSS)
• Stay informed about multiple topics in 1 place (push):> RSS Reader (NetNewsWire)> Internet (Google Reader)> Mail (Mac Mail)
• Look for logo to subscribe• Common Craft
27
SunSpaceBuilding Vibrant Communities
27
Sun Confidential: Internal Only 28
SunSpace
• New space that replaces OneStop & CEpedia• Features> People> News> Files> Wiki> Forum
• CMP Home• SunSpace Home
Sun Confidential: Internal Only 29
A picture speaks a 1000 words...
30
30
Sun Confidential: Internal Only 31
• Microblogging of max 140 characters, tell followers what you are doing
• Learn from the people you are following, share to have them learn from you
• Many examples of B2B and B2C interaction
• Sun on Twitter> Sun employees> Darrell JS> Your's Truly
• Common Craft
Sun Confidential: Internal Only 32
http://online.wsj.com/article/SB122461906719455335.html
Sun Confidential: Internal Only 33
moving from
Knowledge is Power
Sun Confidential: Internal Only 34
moving from
Knowledge is Powerto
Sharing is Power
““ Do one ting Do one ting every day tat every day tat scares you.”scares you.”
—Eleanor Roosevelt
