Ernest and

Julio GalloBy: Trevor Hall

Ernest Gallo

Ernest Gallo

! Born 1910 near Modesto California

! “A stickler, with a constant striving forperfection in every aspect of ourbusiness.” -Julio Gallo

! In charge of advertising, sales, anddistribution

! “Advertising’s smartest tyrant

Julio Gallo

Julio Gallo

"Born in 1911 near Modesto California

"Shy

"Business minded

"Organized

"The man behind the organization andstructure of the business

Entrepreneur achievements

"Changed the image of wine from a snobbyrich man’s drink to the everyman’s “pop”drink

"Known for bringing advertising into thewinery business

"Became one of the top 200 business’s in thenation in the 1990’s

"Brought Gallo Wines to the number one winebusiness in America

"Put the U.S. on the map for heavy wineproducers

The cost of theirachievements

"Julio’s son committed suicide

"Julio and Ernest went to court multiple timeswith their younger brother John Gallo

"After the trials John suffered from healthproblems and never spoke to Ernest and JulioAgain

"Ernest and Julio disowned their uncle

"Ernest and Julio were charged with crimesagainst humanity by students at Berkley

Works Cited

"http://www.bbcgoodfood.com/content/competitions/gallo_wines/competitionimage.gif

"http://www.youngentrepreneur.com/blog/wp-content/uploads/2009/09/ernest-and-julio-gallo-300x233.jpg

"http://graphics8.nytimes.com/images/2007/03/07/business/07gallo.jpg