power point presentation intro to live stuff that works seminars
TRANSCRIPT
04/15/2023 1
WELCOME EVERYONE!!
THANK YOU FOR ATTENDING
OUR SEMINAR TODAY!!
04/15/2023 2
“STUFF THAT WORKS”
INTRODUCTION
MASSAGE THERAPY PRACTICE BUILDING
SEMINARS
04/15/2023 3
You Can Scratch With The Chickens
Or Soar With The Eagles
04/15/2023 5
YOU CAN DO IT TOO!
THEN SHE BECAME AN LMT
BUILT a VERY SUCCESSFUL MEDICAL MASSAGE PRACTICE
THEN BEGAN SHARING HOW YOU CAN TOO
We will cover 8 different topics to
“Stuff That Works” to Build your Massage Business
that will make you money!
With less than 2 hours we ask you to please hold your questions and understand this is ONLY
an introductory class04/15/2023 8
A Massage Business Variety Seminar
To Make & Save You Money
“STUFF THAT WORKS” To Make You Money & to Grow
Your Practice to All NEW Heights
04/15/2023 10
“STUFF THAT WORKS”
The ONLY Massage Related Business Course That Covers
EVERYTHING from A to Z with Starting, Building, Running, and
Maintaining Your Massage Business.
“STUFF THAT WORKS”6 to 12 CE Credits
+ 3 Business & Professional Ethics
9 CE’s Approved by FL BOMTUnfortunately only 6 + Ethics Counts
3 Ethics Approved by FL BOMT
All credits approved by NCBTMBand accepted by AMTA & ABMP
DAY ONE - 6 CE Credits
PRACTICE BUILDING + SET UP SUGGESTIONS
ALL ABOUT MEDICAL REFERRALS
TERMINOLOGY, Legal, Medical & Insurance
INSURANCE ACCEPTANCE & BILLING A – Z
TOOLS of the TRADE NEEDED to BEGIN
Day Two - 6 + 3 Ethics
MARKETING , ADVERTISING & PROMOTION +Marketing Socially & Class Participation
TAXES, The IRS & Dept. of Labor
Independent Contractor or Employee? Ethics & HIPAA & Privacy Requirements
Question and Answer Sessions
DAY ONE ONLY $124.00
GET DAY 2 FREE
DAY TWO ONLY $78.00
GOAL OF COURSE
Covering in depth the Following 9 Topics:
Practice Building Start –Up Marketing, Advertising & Promotion Independent Contractor or Employee? Taxes & The IRS Insurance Billing A to Z - & (FL PIP Case (if
applicable) Terminology, Medical, Legal & Insurance Tools of the Trade Business & Professional Ethics (Incorporated all along)
Common Sense Issues
PRACTICE BUILDING
SUGGESTIONS and
IDEAS
LOCATION of BUSINESS
Where do you want to be?
What do you need to start your business?
04/15/2023 20
MARKETING
ADVERTISING
PROMOTION
04/15/2023 22
MARKETING
WHAT IS MARKETING? Marketing is letting people know who and where you are.
Marketing is making people aware you have a product or service.
Marketing is not only obtaining new clients but doing things that keep them coming back to you.
There Are Only Three Ways to Grow a Business
Did you know that there are only three ways to grow a business?
1. Increase the number of customers. 2. Increase the average transaction value.
3. Increase the frequency of repurchase or return of customers
KEEP IT SIMPLE
Important marketing "secret“When it comes to selling, keep it simple.
Stick to the Basics
If what you are doing works, don’t change it!!
If it is not working, change your course of action!!
ADVERTISING
WHAT IS ADVERTISING ?
Advertising is placing ads in journals, newspapers, magazines and other outlets.
It is placing ads or information on the air, websites, billboards, benches, etc.
Advertising is rewarding someone to tell others about you and your services
PROMOTION
WHAT IS PROMOTION?Promotion Can be Fun & Easy
Sharing, Showing, Caring Intro Letter to Doctors Welcome package to ALL Client Newsletters Client Surveys Creative Business Cards Subtle Marketing Strategies
29
It’s Been Said That 90% of time and money goes into trying to get new clients.
That is why it’s important to do what you can to retain those you have and promote from within.
RETAIN THE CLIENTS YOU DO GET
04/15/2023 31
DON’T BUILD A BUSINESS!
Build a Reputation &
Your Business Builds Itself
04/15/2023 32
WHAT ARE YOU? What are those working for
you?
Are YOU an Independent Contractor?
Are YOU an Employee?
Are YOU Self –Employed?
Who Is An Independent Contractor?
The general rule is that the payer, has the right to control or direct only the result of the work done by an independent contractor
and not the means and methods of accomplishing the result.
WHO IS AN EMPLOYEE?
Employee has their taxes paid by employer paying 50% (7.65).
The other 50% (7.65) of every dollar is taken from employee’s wages.
Type of Relationship
Type of Relationship – Facts that show the type of relationship include:
Written contracts describing the relationship the parties intended to create
Whether the worker is provided with employee-type benefits
Contractor AGREEMENT
You Should Have an Written Independent Contractor Agreement to Protect All Parties Involved.
Should be Written as a Win Win Situation for All Involved
Caution: If you incorrectly classify an employee
as an independent contractor, you can be held liable for employment taxes for that worker, plus penalties and interest.
PLUS BOTH IRS and Dept of Labor, (if I/C is
reassessed as employee) can make you pay back due FUTA, SS & Medicare Taxes and Worker’s Compensation if applicable.
“NOT THE IRS AGAIN!!”
TAXES ARE AN INTEGRAL PART
OF OPERATING A BUSINESS
TAXES, TAXES, TAXES
ALL SORTS OF TAXES
Do You Know Them All?
TAXES and YOUR RIGHTS!
“Anyone may arrange his affairs so that his taxes shall be as low as possible; he is not bound to choose that pattern which best pays the treasury. There is not even a patriotic
duty to increase one's taxes.
Over and over again the Courts have said that there is nothing sinister in so arranging affairs as to keep taxes as low as possible. Everyone does it, rich and poor alike and all
do right, for nobody owes any public duty to pay more than the law demands.“
~Judge Learned Hand-U.S. Supreme Court Justice
It’s Your Money, Hang On To It,
By Better Understanding Taxes
“To Avoid is Legal, to Evade is Illegal”
So plan to avoid paying taxesby early planning and
preparation.
What Can I Deduct?
To be deductible, a business expense must be both ordinary and necessary.
An ordinary expense is one that is common and accepted in your trade or business. A necessary expense is one that is helpful and appropriate for your trade or business. An expense does not have to be indispensable to be considered necessary.
THREE WAYS TO INVITE AN AUDIT By Wallet Pop on AOL
Not Showing All of Your Income
Filing a Small Business Loss, When Hobby
Claiming a Home Office Incorrectly
Audit Free Tips
File at deadline date or extend to Oct. 15th But always pay due amounts by April 15th.
Flag potential problem areas in your return yourself. Send questionable deduction receipts with the return so the IRS can check & move on.
Sign and date your return, be sure SS# is correct. Research tax information, stay informed!
BUSINESS & PROFESSIONAL ETHICS
Definition of Ethical –
“Being in accordance with the accepted principle of right and wrong that govern the conduct of the profession.”
FSMTA-NCBTMB –AMTA-ABMPAll have ethical standards to abide by
04/15/2023 49
ACCEPTING
INSURANCE CLIENTS
for
PAYMENT of SERVICES
Why Should I Accept Insurance?
To help those needing therapy Help those who cannot afford it To increase your income Build Independence & Freedom Build a future of your own… Referrals come more often If you don’t your competition will!
WILL IT PAY ME TO TAKE
on DOCTOR REFERRALS
and INSURANCE CASES?
04/15/2023 52
IS ACCEPTING INSURANCE WORTH IT? HERE’S JUST ONE EXAMPLE
$30.00 each 15 minutes /units, times 4 units (or
one hour) equals $120.00
At an average of $120.00 Per Visit
Times 4 Patient Visits a Day
Equals $480.00 a Day
Times 5 Days a Week (20 Patient Visits a Week)
Working Approximately 35 Hours a Week
JUST 4 PATIENT VISITS A DAY at $120.00
Equals $ 2,400.00 a Week
Times 4 Weeks a Month
Equals $ 9,600.00 a Month
50 Weeks a Year Totals $120,000 A Year !
DO YOU THINK IT’S WORTH IT ? 54
9 SIMPLE STEPS to ACCEPTING
MEDICAL REFERRALS1. Advanced Preparation2. Patient Welcoming /Patient
Interview3. Paperwork / Signatures4. Authorization /Verification of
Coverage5. Treating the Patient6. Documenting the Treatment7. Submitting the Claims8. Recording payments and balances
due9. Collections if necessary
55
INSURANCE IS A GAME
• KNOW THE PLAYERS• PLAY TO WIN• KNOW THE RULES• STICK TO RULES • ACCEPT A CHALLENGE• WIN Some LOSE Some• CUT YOUR LOSSES• MOVE ON TO NEXT!• GET AWAY & BEGIN
ANEW 56
04/15/2023 57
TERMINOLOGY
04/15/2023 60
TERMINOLOGYLegal, Medical & Insurance
SOME KEY TERMS TO KNOW
100 terms in Insurance Manual
INSURED ADJUSTER PROVIDER ERISA PRESCRIPTION 1500 Claim Form VERIFICATION AUTHORIZATION
Advanced PreparationIs Vital to Your $ucce$$
Tools of the trade, what you’ll need
Advanced preparation of Files / Folders
Know what types of cases to accept
Know & understand terminology & where to find definitions; (Legal, Medical, & Insurance)
62
MUST INVEST IN TOOLS OF THE TRADE
04/15/2023
63
PHONE FAX MACHINE COPY MACHINE ACCEPT CREDIT
CARDS OFFICE FILES
/FOLDERS LOCKING FILE
CABINET OFFICE SUPPLIES INSURANCE
MANUAL With All FORMS, CODES & GUIDELINES
04/15/2023 65
04/15/2023 66
This Manual is an All Inclusive Guide
Insurance Billing Procedures Practice Building Marketing Strategies IRS & Taxes Independent Contractors vs
Employees
Business & Professional Ethics & More!!!
Vivian’s Now Gone Looney!
04/15/2023 69
Looney Tunes that is…
04/15/2023 70
LEARN in a FLASH!MANUAL on DISNEY FLASH DRIVE
You can now have all you need to run your business wrapped around your little finger or on key chain.
How cool is that?
Easily identifiable! Always handy! FSMTA Special
$78.00!04/15/2023 71
04/15/2023 72
Your
Complete
Office
All in One!
04/15/2023 73
Now ALL NEW PRO Version 3
Making business life easier!
If you’re going to be professional and earn income like professionals
then be ready to invest in professional products to do it right
from the beginning04/15/2023 74
04/15/2023 75
Steve Kreger, CEO Island Software Co.
ALL NEW –ADDED FEATURES
* Electronic Billing Capabilities* Treatment Advisor (Susan Salvo)
* Expense Tracking* Gift Certificate Tracking
* Claim Form Visible on Screen MUCH MORE
* BEST Customer ServiceCan work on MAC but BEST on PC
04/15/2023 76
04/15/2023 77
04/15/2023
ACCEPT CREDIT CARDS
Many Easy Ways –Don’t Rent or Buy a Machine!!
PAY PAL/ SquareAuthorize.net Gateway FIRST DATA MERCHANT SERVICES
CONTACT: HENRY HAUNGPH: 1- 877-457-2615
Option #1 Ext # 6931
Tell him you heard of him in my class!!79
EASILY INCREASES YOUR INCOME
04/15/2023 80
Documentation SOAP CHARTS
KENT HEALTH SYSTEMS
Professionalize Your Assessments and Charting
Five Chart Wall Set includes Muscle Movement Charts
Professional Plumb Bob and Set-Up Kit
David is a practicing therapist and his clinic Muscular Pain Relief Center is in Deltona, Florida, where he receives referrals from medical practices, chiropractors and other healthcare providers.
David is known as for his high energy that keeps his students alert and focused by integrating visual, auditory and kinesthetic experiences into every class.
To learn more please call toll free 888-574-5600
04/15/2023 86
ACCEPTING
INSURANCE
FOR
REIMBURSEMENT
AFFORDABLE HEALTH CARE
What Might the Future Hold For State Licensed or Certified
Health Care Providers?
Recent Health Care Reform Might Have an Answer
Upheld by the Supreme Court
Affordable Health Care Law
Non-DiscriminationSection 2706
But how it will benefit us remains to be seen
I will keep you posted if I have your email address and if you
read them89
The provider non-discrimination provision (Section 2706) enacted into law reads in part:
"A group health plan and a health insurance issuer
offering group or individual health insurance coverage
shall not discriminate ..
CAM / DISCOUNT PROGRAMS (Complimentary Alternative Medicine)
My opinion: This sort of plan is not fair to providers
Because Insurance Companies Establish Your Fees and More….
Examples of this sort of program is, American Specialty Network, Oxford, Healthways
CAM: WHAT IS CAM ?Complementary Alternative Medicine
When these therapies are used to replace conventional medicine, they are termed "alternative.“
When the treatments are used with standard medical practice,
they are termed "complementary."
AUTO INJURY CASES
Check Your State’s Requirements
12 No Fault States!
Submit Bills Timely
Can Make a lot of $$
Can Lose a lot of $$
WORKERS’ COMPENSATION
• INJURED WORKER
• ADJUSTER
• AUTHORIZATION
• CODES
• FEES
POLICY PROOF CASES
04/15/2023 96
Most Reasons for Denial
Causes of Delays or DenialsR
04/15/2023 97
More Reasons For Denials
VERY LATEST ON PIP
Case is now in Appellate Court
* All legal briefs have been filed by both sides
* Attorneys are waiting on Appellate Court to set date for Attorneys to present Oral Arguments once again to be able to
keep the injunction in place while legal proceedings continue.
* Insurers are denying most claims by LMTs
04/15/2023 98
* Attorneys are preparing letter to FL Dept. of Insurance Regulations (OIR), the regulatory agency over insurance companies because they didn’t notify insurers that they need to follow court order.
Attorneys say insurers are acting in bad faith & in violation of court order!
04/15/2023 99
04/15/2023 100
Can you bill PIP NOW?
04/15/2023 101
We still need tons of AffidavitsEmail request: [email protected]
We are in need of legal donations.
www.flpipdefensefund.com to stay up to the minute on PIP
and know all donations are sincerely appreciated to keep
attorneys helping us to retain our rights!
04/15/2023 102
04/15/2023 103
04/15/2023 104
FORMS
and
FILE PREPARATION
KNOW THE FORMS
KNOW WHEN TO USE THEM
KNOW HOW TO FILE THEM
FORMS YOU WILL NEED
FORMSFORMS ARE BROKEN DOWN INTO
FIVE (5) CATEGORIES
1. Patient Orientation / Initial Evaluation /Intake Forms
2. Insurance Company Contact Form
3. Documentation Forms
4. 1500 Claim or Billing Form
5. Collection Forms
PRESCRIPTION FORM
04/15/2023 109
04/15/2023 110
04/15/2023 111
04/15/2023 112
The Checks DO Come!!!
04/15/2023 113
8/7/2005 26204/15/2023 114
Oh God, Looks Like Too Much Work !!!!
2/6/2007 802/6/2007 704/15/2023 115
04/15/2023 116
Covered in Depth in Seminar but NOT COVERED Here in this PP Presentation
Codes (DX & CPT) All About Fees Documenting Legally & Safely Successfully Interviewing a Patient Completing Claim Forms Correctly Submitting Claim Forms And so much more on EACH Subject that is covered
thoroughly in live seminar or in my 27 CE Home Study Course which can be found on www.massageinsurancebilling.com 117
For a seminar in your area OR if you would like to get
this seminar and manual on flash drive for FREE call me
at865-436-3573 or email me
subject line type “Promoter”
04/15/2023 119