power point presentation ron murray and alan crooks

29
"Specializing in SOLD" 1 Listing and Selling the Finest Homes in the South Bay / Palos Verdes Pat and Ron Murray & Alan Crooks

Upload: alanc21

Post on 29-Jun-2015

117 views

Category:

Real Estate


0 download

DESCRIPTION

How we get your home sold - marketing presentation, Ron Murray and Alan Crooks at Remax Estate Properties.

TRANSCRIPT

Page 1: Power point presentation ron murray and alan crooks

"Specializing in SOLD" 1

Listing and Selling the Finest Homes in the South Bay / Palos Verdes

Pat and Ron Murray &Alan Crooks

Page 2: Power point presentation ron murray and alan crooks

About Our Company

RE/MAX Estate Properties is the largest and highest ranked RE/MAX franchise in the United States of America

RE/MAX Estate Properties in 2012 was ranked #2 of all RE/MAX Offices in the world by RE/MAX International

These numbers are based on transaction sides and total sales volume

"Specializing in SOLD" 2

Page 3: Power point presentation ron murray and alan crooks

About Us

In the last 5 years, no one in our company has sold more homes than we have

We have been ranked #1 or #2 in our company every year since 2008

This is done by having a proven system in place that gets results by utilizing a marketing plan with a predictable and duplicable outcome

"Specializing in SOLD" 3

Page 4: Power point presentation ron murray and alan crooks

"Specializing in SOLD" 4

What is that proven system?

To provide unrivaled services and performance To be great communicators with our clients To come through on our promises To get the best terms and the most money under

current market conditions for our clients To achieve goals in a quick and timely manner

To get you SOLD

Page 5: Power point presentation ron murray and alan crooks

"Specializing in SOLD" 5

Extensive Networking

You will be part of a large marketing network

Your home will have significant more exposure compared to your typical agent

You will see results!

The Murray Team

You

Agents

Lenders

Buyers

Page 6: Power point presentation ron murray and alan crooks

"Specializing in SOLD" 6

Meeting the Needs of our Clients

Your home will be exposed to buyers not just in the immediate area, but throughout Riverside, San Bernardino, Orange and Los Angeles Counties

Our multiple office locations help us produce interest over a large geographical area

By having a team with 5 other real estate professionals, we are able to separate certain tasks allowing us to focus in detail on the marketing and sale of your home

Pat and Ron Murray & Alan Crooks

Tricia Cerda

Chris Murray and Andrea McKeown

Palos Verdes and South Bay

San Bernardino County

Riverside County

Page 7: Power point presentation ron murray and alan crooks

"Specializing in SOLD" 7

Our Results 2013 Over 100 Sales 2012 208 Sales 2012 Average Selling

Price of 101.3% of initial list price

Average selling time under 21.3 days

Our past clients are happy to recommend our services to you

Page 8: Power point presentation ron murray and alan crooks

"Specializing in SOLD" 8

Key Benefits We have an understanding of current market conditions. By selling

on average 1 home every business day, we see market changes at a quicker rate than your typical agent. As a result, we can make appropriate changes in our marketing and procedures before most agents are aware that these changes need to be made.

We understand the buyer and agent psychology during the purchase of your home. We will be able to understand what they are thinking, what they are wanting to achieve and what we can do to help them get to that point with your home. All of this while getting you what you need, in the time you need.

Page 9: Power point presentation ron murray and alan crooks

"Specializing in SOLD" 9

What is Happening to the Market?

The real estate market has gone in a direction which has never before been experienced in Southern California.

Inventory lately has remained stable due to moratoriums and government intervention to hinder the foreclosure

process; the market is still flooded with a very high amount of REO and Short Sale inventory.

As a result, buyers have many choices and it is more important to make sure no possible buyers are lost. Many investors are deciding to purchase homes at

auction instead of traditional methods.

Page 10: Power point presentation ron murray and alan crooks

Interest rates are going up

"Specializing in SOLD" 10

Page 11: Power point presentation ron murray and alan crooks

"Specializing in SOLD" 11

What does this mean?

It means the market is in a state of limbo but appears as if it could be heading towards another decline.

Depending on what happens with the foreclosure inventory, prices might be in line for another dip.

If interest rates continue to go up, many buyers will again be pushed out of the market also causing prices to drop.

Page 12: Power point presentation ron murray and alan crooks

"Specializing in SOLD" 12

How do we Overcome This? High End Advertising Market Knowledge Adjust to market conditions Be REALISTIC and price CORRECTLY Hire the RIGHT agent Exposure Marketing through the Internet Multiple websites All listings marketed to hundreds of real estate websites PVsold.com SouthBayHomesales.net Realtor.com Assuring you of great results everywhere

Page 13: Power point presentation ron murray and alan crooks

"Specializing in SOLD" 13

Advertising Phone App: Peninsula Homes Full page Internet Ads Realtor.com Foreclosure.com Listhub.com Homegain.com Yahoo Real Estate 500+ Multiple Websites Signs SouthBayHomeSales.net Pvsold.com Newsletter

Page 14: Power point presentation ron murray and alan crooks

"Specializing in SOLD" 14

1 National Association of REALTORS®, Profile of Home Buyers and Sellers, 2011

Importance of Internet Home Search

• Almost 90% of home buyers and sellers use the internet to search for their home1

• Reach the widest audience of potential buyers

• More buyers = better chance of finding one that is willing to meet your terms, price and desired closing date

ALMOST 90% OF HOME BUYERS AND SELLERS USED THE INTERNET TO SEARCH FOR THEIR HOME

HOME BUYERS AND SELLERS - 2011

Page 15: Power point presentation ron murray and alan crooks

17

REALTOR.com®

Facts That Matter

• Visitors on REALTOR.com®

stay longer than on other comparable sites. They take another look at a property and really comb through the details.

• Visitors on REALTOR.com®

also come back more often than on any other comparable site.

Where more home buyers and sellers view more listings than anywhere else. That means your home has more chances to be seen and ultimately purchased.

Most Viewed

comScore, Media Metrix, Key Measures Report, October 2011 for REALTOR.com® and other comparable real estate aggregation sites and excluding sites of franchisors/brokerages. REALTOR.com® numbers include MSN® referring numbers. Figures represent percentages of the top 5 websites in each category – Due to rounding, charts may not add up to 100%.

Page 16: Power point presentation ron murray and alan crooks

"Specializing in SOLD" 16

REALTOR.COMThe #1 Source for Buyers to Find YOUR Home

The best known multiple listing source on the internet We are featured agents All of our homes are “Showcase Homes” Full pages with multiple photos and full descriptions Printable flyers and E-mail campaigns Our listings get high exposure

Page 17: Power point presentation ron murray and alan crooks

19

I will make yours stand out

Because REALTOR.com®

has millions of listings…

Page 18: Power point presentation ron murray and alan crooks

"Specializing in SOLD" 18

SEE THE DIFFERENCEbelow is a typical realtor.com ad

• No Agent Contact Information

• No Custom Home Description

• No Computer Description• One Photo• Poor Ad Placement• Less Website View• Not Buyer Friendly

Page 19: Power point presentation ron murray and alan crooks

• I can make your home the first one buyers see

• Triple the number of buyers who see your home

• Exclusive position gets your home seen before all others

2929Screen shots represent site as of publication date. Site subject to change without notice.

Page 20: Power point presentation ron murray and alan crooks

"Specializing in SOLD" 20

SEE THE DIFFERENCEbelow is OUR realtor.com ad

• Scrolling Custom Text• Multiple Photos• Listing Agent Name• Direct Agent Contact Info• Custom Home Description• Detailed Home Information• Detailed Computer Generated

Text• Better Ad Placement• More Website Hits• Very Buyer Friendly

Page 21: Power point presentation ron murray and alan crooks

"Specializing in SOLD" 21

Which would you rather have?

Page 22: Power point presentation ron murray and alan crooks

20

Buyers who are searching in this neighborhood can find me through REALTOR.com® mobile marketing.

Realtor.com App or our own phone App:Peninsula Homes

Mobile Marketing Plan

• Buyers driving through the neighborhood can:

- Find your home, get directions and a map

- Connect with me in one “click” to get details and make an appointment

Page 23: Power point presentation ron murray and alan crooks

16For illustrative purposes. Varies by broker and region.

BUYERS WHO ARE JUST ON REALTOR.COM®

BUYERS WHO SEARCH OUR LOCAL SITE AND REALTOR.COM®

PRINT ADS

BUYERS SEARCH OUR LOCAL WEB SITEBest of All Worlds

I market to buyers AND agents who are on our site PLUS buyers who have not yet picked a broker.

Page 24: Power point presentation ron murray and alan crooks

33

Online Listing Performance Report

REALTOR.com® tracking report shows how many buyers are looking at your home.

Page 25: Power point presentation ron murray and alan crooks

Locally, regionally, nationally and internationally

28

• Move-up buyers

• First time homeowners

• Local buyers

• Relocation buyers

• Investors

• Foreign buyers

Page 26: Power point presentation ron murray and alan crooks

24

1 comScore, Media Metrix October 2011

Online MarketingAdvantage

Showcase Listing EnhancementsI will enhance your listings on the top websites, including REALTOR.com®, with the features buyers want most

Featured Homes™Your home will have premium positioning on the most viewed real estate site,1 REALTOR.com®

Mobile ReachYour property will appear on the REALTOR.com®

mobileapps so mobile consumers can find your home

Facebook® ApplicationI will display your property on my social media sites such as Facebook® and Twitter™

©2011 REALTOR.com®   All rights reserved. rdc_listing presentation_Combined_120611

Page 27: Power point presentation ron murray and alan crooks

"Specializing in SOLD" 27

High End Marketing With 24 years of experience

starting in Palos Verdes, we bring our upscale homes experience to you

Our properties are marketed locally and to the LA market, San Diego Market, Orange County, Nationally & Internationally for the best exposure you can have

Results you can count onSOLD! SOLD! SOLD!

Page 28: Power point presentation ron murray and alan crooks

"Specializing in SOLD" 28

Career Awards and Achievements

RE/MAX Lifetime Achievement RE/MAX Hall of Fame RE/MAX Diamond Award 2009 RE/MAX Chairman Award 2008,2010 RE/MAX Platinum Award 2004,2005,2006,2011,2012 RE/MAX 100% Club 2007 208 Sales in 2012 174 Sales in 2011 268 Sales in 2010 478 Sales in 2009 312 Sales in 2008 #2 Team in San Bernardino/Riverside Metro Area*

*Wall Street Journal’s REAL Trends Best Real Estate Agents in the United States - 2013

#1 Team RE/MAX Estate Properties 2009,2010 #2 Team RE/MAX Estate Properties 2008,2011,2012 #3 Team RE/MAX Estate Properties 2004,2005,2006,2007 Most Transactions Single Year RE/MAX Estate Properties 2002-2008 RE/MAX California/Hawaii Region: #7 Team 2009, #10 Team 2010, #36 Team 2011, #37 Team 2012 RE/MAX United States: #37 Team 2009, #50 Team 2010 RE/MAX World Rankings: #76 Team 2009, #108 Team 2010

SOLD! SOLD! SOLD!

Page 29: Power point presentation ron murray and alan crooks

"Specializing in SOLD" 29

The Next Move is Up to YOU! Thank you for

taking the time to view our marketing plan

Thank you! Pat & Ron and

Alan. The Murray Team

310-378-2240