power pouch pres
TRANSCRIPT
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Power Pouch
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What is a Power Pouch?
A moist Apple Citrus Flavored pouch
which will delay fatigue, increase focus
and produce more efficient training. Let the POWER POUCH help you PASS
the competition...
Absorption rate 4,000 times greater thanyour skin!
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Who is the Power Pouch For?
Endurance Athletes
Runners, Bikers, Swimmers, Tri-athletes,
Climbers Male and female athletes
x All age groups
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How it works
When youre feeling tired, have a lack of
focus or are worn down during a training
session or competition, take advantageof a Power Pouch.
Place the Power Pouch under yourtongue or in between your gum and
cheek and let the apple potion pump
through your blood, improving your
focus, delaying fatigue and making you
a more efficient athlete.
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Whats in the Power Pouch?
Active Ingredients:
Caffeine 50mg
Glucose 7g Fructose 6g
Sodium 80mg
Vitamin B-12 1.2 mcg
Potassium 40mg
Calcium 2mg
Magnesium 1mg
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Shenanigans!
Inactive Ingredients:
Apple Juice from Concentrate
Cane Juice Tapioca Syrup (sucrose)
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Does it work???
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Why a pouch?
Buccal absorption
Sublingual absorption (recommended)
Capillary beds
Permeability
No gastrointestinal distress
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Ingestion
Before and during
2 packets 20-30 minutes prior to exercise
and during as needed
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Caffeine
Known to reduce the rate of perceivedexertion forEndurance Athletes
D
oherty and Smith (2005) found nearly a 6%reduction in RPE during constant rate exercisedespite the mode, intensity or duration
The same study also showed an 11% increase inperformance compared to the placebo group
The group with the higher VO2 max experienced thelargest reduction in RPE during exercise
x Possibly because of an increased release of adrenaline
Doherty, M., & Smith, P. (2005). Effects of caffeine ingestion on rating of perceived exertion during and after
exercise: a meta-analysis. Scandinavian Journal of Medicine & Science in Sports, 15(2), 69-78.
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Caffeine Thought to alter metabolic factors that enhance exercise
metabolism and substrate availability such as increase fatoxidation and decreased carbohydrate utilization According to research done by Graham (2000) Subjects were given either 6mg/kg of caffeine or a
placebo and then performed a 1 hr long cycle ergometertest at 70% max VO2
Results:x caffeine stimulated the sympathetic nervous system but
did not alter the carbohydrate or fat metabolism in themonitored working leg.
x Other tissues such as the liver, adipose, and resting
muscle tissue were responsible for the changes incirculating potassium, fatty acids, glucose and lactate.
Graham, T. "Caffeine ingestion does not alter carbohydrate or fat metabolism in human skeletal muscle during exercise."The Journal ofphysiology 529.3 (2000): 837-847.
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Carbohydrate
Ingestion of exogenous CHO can delay
fatigue
van Hamont, D., Harvey, C., Massicotte, D., Frew, R., Peronnet, F., & Rehrer, N.
(2005). Reduction in Muscle Glycogen and Protein Utilization with GlucoseFeedingDuring Exercise. International Journal of Sport Nutrition & Exercise
Metabolism, 15(4), 350. Retrieved from SPORTDiscus with Full Text database.
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Increases fluid retention
Sodium beverage with CHO, potassium,
magnesium, and calcium help fluidretention after exercise
Electrolyte/CHO beverage increase timeto fatigue by %33.
Sports drinks cannot preventhypornatremia because have less than135mmol/L
Beverage needs 500-700mg/L of sodium
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Involved in RBC production
RBC transport oxygen to cells
Helps build and repair muscle cells on adaily basis
A B12 deficiency will cause macrocytic
anemia and pernicious anemia 50% bioavailability from animal products
Need 2.4 micrograms/day
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Speculation that need more B12 tocombat increased levels due to
strenuous exercise Hyperhomocysteinemia is associated
with increased risk of CVD andneurodegenerative diseases
Hyperhomocysteinemia is alsoassociated with low folate/B12 status
Homocysteine levels increase duringendurance exercise
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Exercise decreases the half life of RBC andincreases the turnover rate
It is suggested that active individuals mayneed more B12 because it is thoughtexercise increases the loss of the vitamin
Marathoners and individuals who took partin strenuous swimming were shown to haveincreased levels of homocysteine in theblood
It was shown that vitamin B12 keepshomocysteine levels in the blood low
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Potassium
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Possible Negative Side Effects
of the Power Pouch Caffeine when consumed in large
amounts (>600mgs per day) can cause
jitters, increased heart-rate, digestivecomplications, mood-swings, trouble
sleeping
The pouches that our product is
wrapped in and the fiberglass may lead
to gum loss
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Warnings
Do not consume more than 12 pouches
in a single day because of the increased
risk of caffeine overdose Choking hazard-do not swallow pouch
Using the Power Pouch without proper
dental hygiene may cause: Dental caries
Gingivitis
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Disadvantages
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Doherty, M., & Smith, P. (2005). Effects of caffeine ingestion on rating of perceived
exertion during and after exercise: a meta-analysis. Scandinavian Journal of Medicine &
Science in Sports, 15(2), 69-78.
Graham, T. (2000). Caffeine ingestion does not alter carbohydrate or fat metabolism inhuman skeletal muscle during exercise. The Journal of physiology 529.3, 837-847
Graham, Terry E. (2001). Caffeine and Exercise: Metabolism,Endurance, and
Performance. Journal of Sports Medicine, 31 (11), 786-807
Herrmann, M., Obeid, R., Scharhag, J., Kindermann, W., & Herrmann, W. (2005). Altered
Vitamin B12 Status in Recreational Endurance Athletes. International Journal of Sport
Nutrition & Exercise Metabolism, 15(4), 433. Retrieved from Academic Search Premier
database.
Herrmann, M., Schorr, H., Obeid, R., Scharhag, J., Urhausen, A., Kindermann, W., et al.(2003). Homocysteine Increases during Endurance Exercise. Clinical Chemistry &Laboratory Medicine,41(11), 1518-1524. Retrieved from Academic Search Premierdatabase.
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Konig, D., Bisse, E., Deibert, P., Muller, H., Wieland, H., & Berg, A. (2003). Influence ofTraining Volume and Acute Physical Exercise on the Homocysteine Levels in Endurance-Trained Men: Interactions with Plasma Folate and Vitamin B[sub12]. Annals of Nutrition &Metabolism,47(3/4), 114-118. Retrieved from Academic Search Premier database.
Manroe, M, Meyer, A, & Thompson, J. (2nd Ed.). (2009). Sports nutrition forhealth and
performance. Champaign, IL: Human Kinetics.
Miles, L. (2009). Cognitive decline: is there a protective role for nutrition and physical
activity? (Cover story). British Journal ofCommunity Nursing, 14(4), 142-146. Retrieved
from Academic Search Premier database
Penry, J., & Manore, M. (2008). Choline: An Important Micronutrient for Maximal
Endurance-Exercise Performance?. International Journal of Sport Nutrition & Exercise
Metabolism, 18(2), 191-203. Retrieved from SPORTDiscus van Hamont, D., Harvey, C., Massicotte, D., Frew, R., Peronnet, F., & Rehrer, N. (2005).
Reduction in Muscle Glycogen and Protein Utilization with Glucose Feeding During
Exercise. International Journal of Sport Nutrition & Exercise Metabolism, 15(4), 350.
Retrieved from SPORTDiscus with Full Text database.
Woolf, K., & Manore, M. (2006). B-Vitamins and Exercise: Does Exercise Alter
Requirements?. International Journal of Sport Nutrition & Exercise Metabolism, 16(5), 453-
484. Retrieved from Academic Search Premier database.