power up - your influence on non-design deliverables

power up!your influence

onnon-design deliverables

@pboersma adaptive path

Design

ResearchStrategy

Process

Evaluation

Manage

Business

Design

Strategy

Research

Process

Manage

Business

Strategy

Evaluation

Design

ResearchElement

s of

User

Experie

nce

Process

Manage

Business

Strategy

Evaluation

Design

ResearchtypicalUser-Centered

Design

Process

Manage

Business

Strategy

Evaluation

Design

Research

MoreElements of

User Experience

Business

Design

ResearchEvaluation

StrategyManage

Pitch

Scenarios

Position

Roadmap

Service Design

Prototype

RequirementsReviewTest

Scope

Optimize

Estimate

Beta

ConceptDetailed Design

Sketch

Personas

Competition

Process

Roles

Steps

Interviews

you caninfluence

these non-design deliverables

you caninfluence

these non-design deliverables

for each deliverable I will show:deliverable

an exampletips & tricksinput from the ux team

BusinessPitchScenarios

Estimate

press play to startplay

Tips & tricks for the pitch:the pitch

en-vision the futureby visualizing itset expectationsaround client-contribution

input from ux team on the pitch:the pitch

visions of the futuresketches of partial solutions

BusinessPitch

Scenarios

Estimate

Select Game Length:1 min

5 min15 min

30 min60 min

15 min

how many dots do you see?

“many”and

“a lot”are good first guesses!

output

assumptionscalculationsexplanations

risks

when possible

input for estimates

scope itemsrequirements

approachteam skills

experience with subjectexperience with client

experience of client

when available

example output

assumingwe design 10 wireframes(5 complex + 5 medium)

plus 15 components

output

assumptions

calculations

(explanations)risks

we estimatewe need 300 hours

butwe don’t know the

documentation needsof the developer

(5x16 + 5x8) + (15x12)

Tips & tricks for estimating:estimating

you determine what gets estimatedexplore every assumption

you

input by ux team on estimates:estimates

assumptions & riskswhat is easy/hard?estimates for deliverables

Strategy

Position

Competition

select player 1player 1

sales service

communitiescore brandclient

client

Competitor

CompetitorCompetitor

CompetitorCompetitor

Big Competitor

Big Competitor

sales service

core brand

communities

client

client Competitor

Competitor

Tips & tricks for positioning:positioning

1. create a map2. find the spot that matches your ux vision3. see who else is there4. identify differences

input by ux team on positioning:positioning

attributes that are important to userscompetitors, in terms of UXscope items that differentiate

Strategy

Position

Competition

select player 2player 2

Tips & tricks for competitive analysis:competitive analysis

“know your enemy”(sun tzu, the art of war)

input by ux team on competitive analysis:competitive analysis:

competitors, in terms of UXswot analyses(strengths-weaknesses-opportunities-threats)

Evaluation

Prototype

Test

typicalUser-Centered

Design

DesignConceptDetailed Design

Sketch

Research

Personas

Interviews

Quiz!user-centered design

the IxDAHH

whichdeliverable

is this?

Instructions:1. shout the name of

the deliverable(in English, sorry)

2. keep your own score(be honest)

3. win fabulous prizes!(1st, 2nd and 3rd prize)

(actual quiz removed)

Manage

Scope

Optimize

Beta

select difficulty

easymediumhardexpert

easy

easy hard

contributes

essential

quickwin

repair quality

winner!

pickjust a few of these for your

project!

Tips & tricks for scoping:scoping

1. rank all scope-item candidates2.determine their dependencies3.select the winners

input by ux team on scoping:scoping

what is easy / hard?what contributes / is essential?what should go together?

Manage

Scope

Optimize

Beta

play again?yesnoyes

28% better

Tips & tricks for optimizing:optimizing

10 experiment to learn what works for your users20 goto 10

input by ux team on optimizing:optimizing

ux version of KPI’s(key performance indicators)alternative designsanalysis of usage

Manage

Scope

Optimize

Beta

Process

BusinessPitch

Scenarios

Estimate

Design

ResearchEvaluation

Strategy

Position

Prototype

Test


Sketch

Personas

Competition

Interviews

Process

Roadmap

Service Design

RequirementsReview

Roles

Steps

Create new map?yesno

A B21 3 4

C D2a

1 3 5

2b

4b

4a

4c

6

SITEMAP

wireframesrequire-

mentsusability test

Screen

FLOWproto-type

designprinciples

Persona

1 2 3 4

Persona

SITEMAP

wireframesrequire-

ments

usability testScreen

FLOW

proto-type

designprinciples

A B

userresearch

conceptdesign

detaileddesign

prototype & evaluate

C Duserresearch

conceptdesign

detaileddesign prototype &

evaluate

userresearch



A B21 3 4

?

userreseach

concept design

detaileddesign


Persona

SITEMAP

wireframesrequire-

ments

usability testScreen

FLOW

proto-type

designprinciples

Tips & tricks for the design processes:the design processes

1. brainstorm deliverables2. create a diagram3. document the entire process

do not copy someone else’s diagramnot

input by ux team on the design process:the design process

ux team deliverablesux team responsibilities preferred way of working

Business

Design

ResearchEvaluation

StrategyManage

Pitch

Scenarios

Position

Roadmap

Service Design

Prototype


Scope

Optimize

Estimate

Beta


Sketch

Personas

Competition

Process

Roles

Steps

Interviews

Process

Manage

Business

Strategy

Evaluation

Design

Research

you caninfluence these

non-design deliverables

Process

Manage

Business

Strategy

Evaluation

Design

ResearchElement

s of

User

Experie

nce

MoreElements of

User Experience

Business

Design

ResearchEvaluation

StrategyManage

Pitch

Scenarios

Position

Roadmap

Service Design

Prototype


Scope

Optimize

Estimate

Beta


Sketch

Personas

Competition

Process

Roles

Steps

Interviews

game over
