power up your social media | ppt slides
DESCRIPTION
Amy Campbell presents Power Up Your Social Media for Success In The City on June 16, 2011TRANSCRIPT
HI!I’m Amy
my goal today: help you
POWER UPyour social media(without making your head hurt)
Presentation Mathematics
2 Frameworks + 10 Tools =
A Good Start
The Frameworks:
Framework #1: Generating Content
Framework #2: Delivering Content
Framework #3: Deputizing Visitors
Framework #1: Content Type
• Short post• Long post
• Say• Show
Example Content for Each• Short post – watermelons are in
season• Long post – great watermelon recipe• Tell – why I love watermelons and
you should too• Show – How to choose a good
watermelon at the supermarket
Framework #2: Duplicate or Syndicate
• Duplicate: Edit content into a version appropriate to the outlet and publish THAT version THERE.(All channels are A Channels)
• Syndicate: Single form of content with other tools driving participants THERE. (A Channels versus B Channels)
Social Media Tools are JUST TacticsNOT PART OF YOUR STRATEGY
• Short post – Twitter, Facebook, IMStatus
• Long post – Blogs, Quora, iPDFs, GBuzz
• Tell – iTunes, Screencast, Cinch• Show – YouTube, Vimeo
Why Twitter is a “B” Channel
knows about twitter
uses twitter
0 10 20 30 40 50 60 70 80 90 100
20012011
10 Goodies from Amy’s Toolbox!
A smattering of tools …From the simple to the
advanced!
#1 WiseStamp
#2 About.me
#3 HootSuite
#4 iGoogle
#5 Screencast
#6 Cinch
#7 QR Codes
#8 Social Sign In
#9 Comments and Sharing
#10 Build a mobile site
Or …
#10.1 Go Open Source!• Joomla
DrupalMagento
• AnahitaJomSocialComm. Builder
• GANTRY
Thanks!
Questions?