power users novice users web devs it pros
TRANSCRIPT
Windows Internet Explorer 8 in the Real WorldHow do real people use the browserPaul CutsingerPrincipal Program ManagerMicrosoft Corporation
Internet Explorer 8 FeaturesBehind the Scenes• How we gather data• Tour of IE features from a software designer’s
perspective • Questions
Who we collect data from
power users
novice users
web devs
IT pros
domestic
international
How we collect data
lab
field
community feedback
instrumentation
Many other approaches
SurveysCognitive walkthroughsA/B testingEye trackingExpert reviewsFocus groups
Beta voting toolCard sortsContextual designDesirability studies
Why do we need all these different methods?
LabFirst impressionsDiscoverabilityBenchmarking
FieldExternal validity
LongitudinalQualitative
Instrumentation
Large samplesAccurate usage
Community feedback
Expert opinionsPulse on the customers
All the others
How much data did we collect on IE8?
Lab85 participants
170 hours
Field20 families for 6 mos.
500+ comments
Instrumentation245 data points
166,972,377 sessions1,683,420 users
Community feedback185 threads on IE Forum
2400+ threads on IE Beta NG2000+ bugs filed on Connect
All the othersCountless pieces of expert and unstructured feedback
Command UsageCommands People Are Using
18 of the top 20NavigationTabbed browsing
PlusCopy
Behind the Scenes Feature Tour
NavigationAddress barWeb slicesFavoritesAcceleratorsSearch
Tabbed browsingNew tab pageTab grouping
Compatibility viewMalware
Address Bar
80% of navigations are to previously visited places
Faster – fewer actions to navigateQuicker way to get back to History and Favorites
Address bar
Adoption1/4 of the time people choose an item from the list
No impact on usability of typing an URL
5 days for most to adopt new featuresSections and Hit Highlighting ease people in
Delete an item is popularClean up Over the shoulder privacy
Familiar keyboard usage
Address bar
RelevancySections make the list scanableNot great for feeds
Hid feeds and made space for more typed URLs
Web Slices
Refresh is in the top 20 commandsWe see people go back to some sites many times a day -- Email, social, stocks, auction, news, etc.
80% of navigations are to previously visited places
Faster – fewer actions to navigateQuicker way to get back to sites that have frequent updates
Web SlicesAdoption
1/4 of people used Web Slices on the first day1/3 have two Web SlicesBreadth of Web Slice authors are important
Need to match the services that people want
ExposureIn chrome + on page UI to addAdded to front of the favorites barGleam and bold when there’s new content
Thoughts for Site AuthorsWhat information draws people to use your service?
Favorites Bar
80% of navigations are to previously visited places
Faster – fewer actions to navigateOne click access to top favorites, feeds and web slicesIndicator for new content
Favorites Bar
Favorites bar is for quick accessSpeed - 2x faster than Favorites Center
Different usage pattern in Favorites CenterQuick access vs Keep to get back later
Important to have low management overhead
One click add and gleamEasy to remove itemsItem sizing
Web Slices are a delighter featureSpontaneous wow
Accelerators
People copy / paste to their favorite services
Faster – fewer actions to navigate Common copy paste tasks reduced from 8 steps to 2; Fewer steps to use favorite services
Thought for Accelerator authors What data do people need to bring to your site?
Command Next Command
Copy Select Tab
Copy Close IE
Copy Paste
Copy Back
Copy New Tab
Copy Close Tab
Copy Navigate via Address BarCopy GoCopy Search on Search Box
Copy ULV Dropdown
Search Box
70% of people have more than one search provider
Broad internet searchesSite specific searches
Quick Pick to toggle between providers 7% of selections are history
Thoughts for Search ProvidersGenerate results that reinforce your core value
Behind the Scenes Feature Tour Navigation
Address bar Web Slices Favorites Accelerators SearchTabbed browsing
New tab pageTab grouping
Compatibility viewMalware
General Tab Usage
More navigations and more time result in more tab usage
68%: Tab selection/switching
25%: Tab closing
6%: Tab creation
0.1% : 1%: Quick tabs0.1%: Tab list
New Tab Page
We have context about the user’s intentFaster – fewer actions to navigate
Compliment the Address Bar, Search Box and Favorites barSurface the top commands that people would like to perform after creating a new tab
New Tab Page
Early DesignPeople ignored the content
New Tab Page
49% clicks 23% clicks
19% clicks
Reopen last browsing session9% clicks
Later DesignPeople can see the value
Tab Grouping
Pattern of queuing up pages to readLeading edge of tab users
Behind the Scenes Feature Tour Navigation
Address bar Web slices Favorites Accelerators Search
Tabbed browsing New tab page Tab groupingCompatibility viewMalware
Compatibility View
Provide ability for people to correct pages that don’t display correctly in our most standards compliant mode
Compatibility View
DiscoverabilityProper context is importantRefresh is the first instinct so, co-locate the feature with refreshIconographyShow information balloon twice
Once the feature is used, people understand and can use it again
IE7 Malware Page
We want users to see the link to their homepage and leave this page without proceedingOn this version, we see both participants scanning all of the text on the page and not focusing on the link to go to their homepages
IE8 Malware Page
We want users to see the link to their homepage and leave this page without proceedingOn this version, we see both participants focusing in on the link to go to their homepages as we wanted them to
Participant 1
Participant 2
Behind the Scenes Feature Tour Navigation
Address bar Web slices Favorites Accelerators Search
Tabbed browsing New tab page Tab grouping
Compatibility view Malware
Conclusion
Faster and EasierBuilt on real world usage
Your capabilities integrated into the browsing experience
Visual Search ProvidersAcceleratorsWeb Slices
Thanks, Paul
Internet Explorer 8 FeaturesBehind the Scenes
Please Complete an Evaluation FormYour feedback is important!
Evaluation forms can be found on each chairTemp Staff at the back of the room have additional evaluation form copiesGet your DVD of IE8 from registrationTalk to IE engineers about your site in the IE compat lab in the 3rd place lounge
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