power your innovation with sap technology

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Power Your Innovation Strategy with SAP ® Technology Monetize new business models and services

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Power Your Innovation Strategy with SAP® Technology Monetize new business models and services Learn how you can work and partner with SAP to take advantage of SAP technologies that can help you monetize your existing software Intellectual Property, as well as generate new business models and services while reducing your cost and time to market. See how SAP can help your company drive simple sophistication and ensure additional value for you and your customers.View examples of companies who are already doing this and show you how they are leveraging SAP technologies as part of their solutions

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Page 1: Power your innovation with SAP Technology

Power Your Innovation Strategy with SAP® Technology Monetize new business models and services

Page 2: Power your innovation with SAP Technology

Executive Overview

Agenda

• Why innovation is the new currency

• How SAP can help drive innovation for you and your customers

• The benefits of an innovation partnership with SAP

• Begin your innovation journey with SAP

Page 3: Power your innovation with SAP Technology

Executive Overview

We are entering into a new era of unprecedented change across a multitude of dimensions – we must rethink the future

Of global workforce will be

millennials

75%

1.3 billion

Users on business and

social networks today

50 billion

Connected devices and “Internet of Things” by

2030

Data doubling every

18 months

Of CIOs will embrace a “cloud first”

strategy by 2016

>75%

Page 4: Power your innovation with SAP Technology

Executive Overview

Disruptive technologies offer significant potential to drive business innovation

Cloud Abundance of cost-effective computational power and storage

Mobile The new de facto standard in business interaction

Social Connected business and social networks

Big Data Real-time analytics for behavioral and predictive insights

“More than 60% of CEOs expect 15-50% of their earnings growth in the next 5 years to come from technology-enabled business innovations.”

McKinsey study, 2013

Page 5: Power your innovation with SAP Technology

Executive Overview

Innovation

is the new currency

Disruptive technologies

bring new innovation opportunities

Game-changing innovations

are transforming the way we live and work

Page 6: Power your innovation with SAP Technology

Executive Overview

Innovation in action: Ericsson and the networked economy

“Our vision of the future is one of a networked society.” “Here we have a company working with databases, big data, analytics, real time.”

Arun Bhakshesvaran, Chief Marketing Officer, Ericsson

Page 7: Power your innovation with SAP Technology

Executive Overview

Agenda

• Why innovation is the new currency

• How SAP can help drive innovation for you and your customers

• The benefits of an innovation partnership with SAP

• Begin your innovation journey with SAP

Page 8: Power your innovation with SAP Technology

Executive Overview

For over 40 years, SAP has helped businesses run better and improve people’s lives everywhere

At the business level

Helping companies harness data to stay ahead of change and innovate for growth

SAP customers represent 98% of the top 100 most valued brands in the world.

At the global level

Helping customers optimize resources and protect the environment

74% of the world’s transaction revenue touches an SAP system.

At the personal level

Helping people have a greater voice and live better lives by personalizing engagement

Mobile solutions reach 97% of the world’s mobile subscribers with text messaging.

Page 9: Power your innovation with SAP Technology

Executive Overview

Take advantage of SAP investments in product innovation

Applications already

#1

Analytics already

#1

Mobile already

#1

Cloud 35 million

users

Analytics

Mobile-first experience

Applications

SAP HANA platform

Virtual private cloud

Private cloud

Public cloud

Page 10: Power your innovation with SAP Technology

Executive Overview

1,200 SAP HANA

startups

2,000 Software and tech partners

3,000 Service partners

4,000 Solution resellers

With our open platform, thousands of partners and startups are bringing more innovations to you faster than ever

Partner solutions

Analytics

Mobile-first experience

Applications

SAP HANA platform

Virtual private cloud

Private cloud

Public cloud

Page 11: Power your innovation with SAP Technology

Executive Overview

IT complexity is the biggest problem for customers. We are simplifying our portfolio…

Cloud

Mobile

Analytics

Applications

Database and technology

From 3,000 products in five market categories…

…to end-to-end solutions by industry and LoB…

…on premise or in the SAP cloud powered by SAP HANA

Partner solutions

Analytics

Mobile-first experience

Applications

SAP HANA platform

Virtual private cloud

Private cloud

Public cloud

Page 12: Power your innovation with SAP Technology

Executive Overview

Cloud delivers the agility and innovation customers need

• Rapid process configuration

• Faster adoption • No lengthy upgrade

cycles • Packaged integration

Agile deployment, configuration, and

integration

• Multiple innovation releases per year

• Customer feedback as a cornerstone of updates

More frequent innovation updates

• Full deployment in weeks

• Less training with mobile-grade user experience

Faster deployment Lower total cost of ownership and

faster time to value

• Lower initial solution and deployment fees

• No maintenance or upgrade costs

• Prepackaged integration

Page 13: Power your innovation with SAP Technology

Executive Overview

For 25 industries

On premise

Virtual private cloud

Private cloud

Public cloud

Flexible deployment

and licensing models

80% of customers are small or midsized

companies

Over 250,000 customers

Millions of end users

Industry expertise Open platform Design thinking Services and support

Combine our platforms with your innovations to create a complete solution that best meets your customers’ needs

Page 14: Power your innovation with SAP Technology

Executive Overview

The convergence of business and technical IT is creating innovation opportunities

Technical IT

Business IT

New business models

New revenue streams

New customer value

Page 15: Power your innovation with SAP Technology

Executive Overview

Agenda

• Why innovation is the new currency

• How SAP can help drive innovation for you and your customers

• The benefits of an innovation partnership with SAP

• Begin your innovation journey with SAP

Page 16: Power your innovation with SAP Technology

Executive Overview

With our solutions, you can focus on driving immediate business outcomes across key priority areas

Business outcome

Increase top-line revenue

• New products • New markets

• New services • New features for

existing products

Reduce bottom-line costs

• Reduced cost • Enhanced operational

excellence

• Faster time to market

• Lower development costs

Enhance brand value and customer loyalty

• Increased performance, reliability, and scalability

• Greater security capabilities

• Superior customer service

• Stronger competitive differentiation

Page 17: Power your innovation with SAP Technology

Executive Overview

Over 2,000 partners are already ensuring joint execution of this vision

Grow Build next-generation applications

Innovate Build new applications to differentiate

Interconnect Use new, emerging business models, such as usage-based pricing

Partner solutions

Analytics

Mobile-first experience

Applications

SAP HANA platform

Virtual private cloud

Private cloud

Public cloud

Page 18: Power your innovation with SAP Technology

Executive Overview

Leverage the benefits of an innovation partnership

Program Benefits

• Access SAP applications, analytics, database and technology, mobile, cloud, and in-memory solutions

• Leverage flexible licensing, deployment options, and royalty models that fit your business

• Speed time to market with integration validation, NFR demos and licenses, and implementation programs

• Co-innovate and co-develop in partnership with SAP's product management team

• Receive special invitations to beta testing, ramp-up programs, and future roadmap insights

Software Entitlements

As an SAP OEM partner, you'll have access to a variety of unique resources for software development, testing, and licensing. Resources include:

• Software development kits (SDKs)

• Internal-use software licenses for testing, development, and support

• End-customer demo licenses

• Product documentation and guides

• Production software licenses

Support and Maintenance

Get access to SAP global support, unlimited use of the SAP knowledge base, and dedicated technical support. Choose from Essentials or Premier support levels:

• Essentials Support: 8 a.m. to 6 p.m. local time, M-F – plus self-service and user-based resources

• Premier Support: 24/7 access to senior engineers and immediate fee-based coverage for Priority One incidents

Page 19: Power your innovation with SAP Technology

Executive Overview

Leverage the benefits of an innovation partnership

Partner Enablement

Access the dedicated OEM Partner Portal for enablement tools, on-demand and classroom training, and unique partner-only resources. Enablement tools include:

• Technical Enablement: Helps you take full advantage of the SAP technology embedded in your offerings

• Sales Enablement: Delivers training programs, end-user demos, and more to help speed your sales cycles

• Marketing Enablement: Helps market your solutions and showcase your SAP partnership to drive demand

End-Customer Training Resources

Leverage a variety of training tools that help ensure the best possible user experience from your SAP-enabled applications and service offerings. Tools include:

• Training and expert certification for OEM end users, including free interactive tutorials

• Customizable customer training development that goes beyond SAP's standard course options

Partner Engagement Programs

As an SAP OEM partner there's always ample opportunity for you to interact with product management and influence SAP's innovation roadmaps. Opportunities include:

• OEM Partner Roundtables: Quarterly invitation-only online forums with peers and product experts

• OEM Partner Advisory Council: Virtual events where partners can collaborate with SAP on integration points and product design

• Value-Added Programs: Regional programs that help expand your portfolio of products and services

Page 20: Power your innovation with SAP Technology

Executive Overview

How we can help you turn disruptive technologies into opportunities for revenue growth

SAP HANA: Using SAP HANA to improve asset

availability, optimize operating costs, and

significantly reduce risk of unplanned

maintenance

Cloud: Amadeus, the leading technology provider for the travel industry, presents its enhanced solution for corporate travel and expense. Combining Amadeus booking technology with SAP expense software in the cloud, Amadeus provides corporations a unique and innovative way to respond to today's requirements of travel management and business travelers expectations.

Page 21: Power your innovation with SAP Technology

Executive Overview

How we can help you turn disruptive technologies into opportunities for developing new applications

Analytics: Itron Inc. is a leading provider of

intelligent metering, data collection, and utility

software. It has nearly 8,000 utilities worldwide

relying on their technology to optimize the

delivery and use of energy and water.

SAP HANA: TCS RTPM solution, powered by SAP HANA, Pitney Bowes Spectrum Spatial and other technologies, analyzes a customer’s profile and leverages Spectrum Spatial to enable real-time decision making and integration into promotion management and other store systems for an end-to-end solution and an enhanced customer shopping experience.

Page 22: Power your innovation with SAP Technology

Executive Overview

SAP HANA: Translating terabytes of clinical,

molecular, and drug data through SAP HANA

into real-time and effective treatment choices for

personalized patient treatments

How we can help you turn disruptive technologies into opportunities for new emerging business models

Mobility: Using SAP Mobile Platform to provide

device and application security to their customers

with a cloud-based model

SAP HANA: Pricing and sales optimization –

providing customers with real-time deal analysis

so they can gain a competitive edge

Page 23: Power your innovation with SAP Technology

Executive Overview

Innovation in action: some of our innovation partners

Page 24: Power your innovation with SAP Technology

Executive Overview

Innovation in action: Pirelli turns products into services

Recognizing that “data is the new oil”, Pirelli is turning products into services, providing real-time resource planning and optimization for their customers.

Monitor

Customers’ truck fleets in

real time

Predict

Flat tires before they

happen

Extend

Tire lifespan by up to 20%

Page 25: Power your innovation with SAP Technology

Executive Overview

Innovation in action: Kennemetal drills deeper and faster for business insight with SAP HANA

• Ensuring a fast time to value • Delivering real-time business visibility • Seeing future improvements

“Lots of business software veterans looked at our plan and said, ‘Nobody can do this.’ We said, ‘Yes, we can,’ and we did it; and now we have the benefits showing up in spades.”

Steve Hanna, CIO, Kennametal Inc.

Page 26: Power your innovation with SAP Technology

Executive Overview

• Enabling advanced, self-service access to multiple data sources

• Improving data quality • Minimizing passenger and luggage

delays

Innovation in action: Helping SITA create the intelligent airport with SAP BusinessObjects business intelligence solutions

Page 27: Power your innovation with SAP Technology

Executive Overview

Increase

Asset performance

and ROI

Harness

Data to optimize asset performance

Empower

Faster decision making

“Our Clockwork LCM Cloud technology will be optimized on SAP HANA and will bring a new level of sophistication to how assets are being managed across the enterprise.”

Joe Berti, CEO of Clockwork

Innovation in action: Clockwork enhances customer offerings with SAP HANA

Page 28: Power your innovation with SAP Technology

Executive Overview

Expand

New markets and solution innovation

Increase

Client business and satisfaction

Redefine

Corporate performance management

processes

“The integration with SAP HANA launches a new phase of open collaboration between Tagetik and SAP, and our new OEM agreement shows that both Tagetik and SAP are committed to continuing to develop this valued partnership.”

Manuel Vellutini, executive vice president and

chief operating officer at Tagetik

Innovation in action: Tagetik integrates its unified performance management solution with SAP HANA

Page 29: Power your innovation with SAP Technology

Executive Overview

Agenda

• Why innovation is the new currency

• How SAP can help drive innovation for you and your customers

• The benefits of an innovation partnership with SAP

• Begin your innovation journey with SAP

Page 30: Power your innovation with SAP Technology

Executive Overview

Number of OEM partners -2300+

Industries

• High tech • Industrial machinery and

components • Professional services • Passenger travel and

leisure • Wholesale distribution • Oil and gas • Banking • Engineering, construction

and operations • Telecommunications • Automotive • Healthcare

• Higher education and research

• Life sciences • Cargo transportation and

logistics service • Retail • Consumer products • Media • Aerospace and defense • Public sector • Insurance • Postal • Defense and security • Fabricated metal products

Join our growing OEM partner community

Page 31: Power your innovation with SAP Technology

Executive Overview

SAP PartnerEdge program for Application

Development

Standard engagement

SAP OEM partner

Custom engagement

A choice of engagement options with SAP providing you more ways to win

Page 32: Power your innovation with SAP Technology

Executive Overview

Leverage the benefits of an innovation partnership

Program Benefits

• Access SAP applications, analytics, database and technology, mobile, cloud, and in-memory solutions

• Leverage flexible licensing, deployment options, and royalty models that fit your business

• Speed time to market with SAP PartnerEdge resources, including development, support, marketing, presales and sales training and tools

• .Co-innovate and co-develop in partnership with SAP's product management team

• Receive special invitations to beta testing, ramp-up programs, and future roadmap insights

• Software Entitlements

• Support and Maintenance

• Partner Enablement

• End-customer Training Resources

Page 33: Power your innovation with SAP Technology

Executive Overview

Explore the art of the possible with SAP

Scoping 360-

degree research

Synthesis Ideation Prototyping Validation Implementation

Problem definition Project plan

Data Insights Design principles

Ideas Concepts

Low-fi/high-fi prototypes

Blueprint

• Design to value - Prioritized use cases with complete business scenarios

• Innovation workshop

Page 34: Power your innovation with SAP Technology

Executive Overview

Get in touch to learn more about embedding SAP technology To find out more about how SAP technology innovations could help you harness the power of Big Data and add value to your products and services, please contact us. Follow us @SAPOEM on Twitter Reach us < Roisin Monaghan> [email protected]

Page 35: Power your innovation with SAP Technology

© 2014 SAP AG or an SAP affiliate company.

All rights reserved.

No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG or

an SAP affiliate company.

SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of

SAP AG (or an SAP affiliate company) in Germany and other countries. Please see http://www.sap.com/corporate-en/legal/copyright

/index.epx#trademark for additional trademark information and notices. Some software products marketed by SAP AG and its distributors

contain proprietary software components of other software vendors.

National product specifications may vary.

These materials are provided by SAP AG or an SAP affiliate company for informational purposes only, without representation or warranty

of any kind, and SAP AG or its affiliated companies shall not be liable for errors or omissions with respect to the materials. The only

warranties for SAP AG or SAP affiliate company products and services are those that are set forth in the express warranty statements

accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty.

In particular, SAP AG or its affiliated companies have no obligation to pursue any course of business outlined in this document or any

related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation, and SAP

AG’s or its affiliated companies’ strategy and possible future developments, products, and/or platform directions and functionality are all

subject to change and may be changed by SAP AG or its affiliated companies at any time for any reason without notice. The information in

this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-looking

statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are

cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be

relied upon in making purchasing decisions.

Page 36: Power your innovation with SAP Technology

Executive Overview

Leverage the benefits of an innovation partnership

Program Benefits

• Access SAP applications, analytics, database and technology, mobile, cloud, and in-memory solutions

• Leverage flexible licensing, deployment options, and royalty models that fit your business

• Speed time to market with SAP PartnerEdge resources, including development, support, marketing, presales and sales training and tools

• .Co-innovate and co-develop in partnership with SAP's product management team

• Receive special invitations to beta testing, ramp-up programs, and future roadmap insights

Software Entitlements

As an SAP OEM partner, you'll have access to a variety of unique resources for software development, testing, and licensing. Resources include:

• Software development kits (SDKs)

• Internal-use software licenses for testing, development, and support

• End-customer demo licenses

• Product documentation and guides

• Production software licenses

Support and Maintenance

Get access to SAP global support, unlimited use of the SAP knowledge base, and dedicated technical support. Choose from Essentials or Premier support levels:

• Essentials Support: 8 a.m. to 6 p.m. local time, M-F – plus self-service and user-based resources

• Premier Support: Same as Essential Support with priority routing to senior engineers and an option to purchase 24/7 support

Page 37: Power your innovation with SAP Technology

Executive Overview

Leverage the benefits of an innovation partnership

Partner Enablement

Access www.sappartneredge.com for enablement tools, on-demand and classroom training, and unique partner-only resources. Enablement tools include:

• Technical Enablement: Helps you take full advantage of the SAP technology embedded in your offerings

• Sales Enablement: Delivers training programs, end-user demos, and more to help speed your sales cycles

• Marketing Enablement: Helps market your solutions and showcase your SAP partnership to drive demand

End-Customer Training Resources

Leverage a variety of training tools that help ensure the best possible user experience from your SAP-enabled applications and service offerings. Tools include:

• Training and expert certification for OEM end users, including free interactive tutorials

Page 38: Power your innovation with SAP Technology

Executive Overview

We are simplifying our solutions on premise or in the cloud based on the SAP HANA platform Partner

apps

(third party, Start-ups)

SAP Business

Warehouse Analytics

Cloud LoB

(Success-Factors, Ariba, CRM)

SAP Business

Suite

SAP HANA platform

Mobile D

eve

lop

me

nt In

teg

ratio

n

Application services

Processing engines

SAP HANA database

• One common development platform for SAP solutions

• An integrated platform for on-premise, cloud and third-party

• Extension platform for customers and partners to build new applications

Page 39: Power your innovation with SAP Technology

Executive Overview

Partner solution

Include SAP

solution

Integrate with SAP solution

Partner solution

SAP solution

Add on to SAP solution

Partner solution

Embed Bundle Extend

Deployed at customer (on premise)

Deployed by partner (SaaS)

Deployed at SAP (cloud)

Restricted-use licenses in all scenarios

The choice of OEM partner delivery options