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www.tmcnet.com/community • 203-852-6800 • 800 Connecticut Ave., Norwalk, CT 06854 | © Copyright Technology Marketing Corporation. All Rights Reserved.

2www.tmcnet.com/community • 203-852-6800 • 800 Connecticut Ave., Norwalk, CT 06854 | © Copyright Technology Marketing Corporation. All Rights Reserved.

Today, consumers are getting wiser and pickier abouthow, where and when they want to receive information.If you’re like most companies, you are trying to findinnovative ways to reach your target audience and areusing various SEO, branding, or social initiatives to doso. But how do you bring it all together in a streamlined,cost-effective way?

Online Communities are growing in popularity as away for companies to bring their marketing initiativestogether and be positioned as the go-to-resource fortheir industry group.

Find out how your company can thrive with yourown customized Online Community inside…

Building a Successful Online Communityfor Your Business


• Increase awareness of your products,services and technology.

• Create and enhance the understandingof your company’s product offerings topotential customers.

• Establish your company as the thoughtleader in your industry through a combinedapproach of high organic search results, branding and marketing through education.

• Consistently deliver and promote relevant news, events and service features to establish your organization as the expert in your field through 3rd party validation.

• Have consistent promotion on millions ofTMCnet pages.

• Generate inquiries in support of yoursales efforts.

• Act as a sales channel for your partnersand resellers.

• Attain high ranking on major search enginesincluding Google and Bing.

• Seamlessly integrate your social networkinginitiatives into your marketing andbranding efforts.

• Bypass ad-blocking softwarewith custom-branded designs

About Online CommunitiesOnline Communities are content-focused, information-rich portals that position your company asa leading “go-to resource” for your industry group. These Communities are rapidly becoming the mostpowerful way for companies across all industries to connect with their customers, be viewed asthought-leaders, and enhance their businesses.

If you’re like most companies, you may be spending a significant amount of time and money across multiplemarketing initiatives with little measurable return. Whether your primary focus is on getting rankedhighly on popular search engines, creating quality content, obtaining qualified leads, increasing yourbrand awareness or enhancing your social media initiatives, an Online Community can help you exceedthese goals through one integrated portal and position your company as the leading “go-to” resourcefor your industry group.

You may have heard about Online Communities in the social context: sites like Facebook, Twitter and LinkedInget you connected with friends or people who have similar interests as you. An Online Community takes thisconcept to the next level for your business and serves as a powerful marketing portal.

To learn more about how you can benefit from TMC’s Online Community offering,contact your TMCnet sales representative or Client Services at [email protected].

Your Online Community is Designed to:

Your Online Community is a powerful, customized and seamless extension of your brand and onlyTMCnet has the winning combination of powerful technology, 15+ years experience building over200 Online Communities and an extensive team of professional editors and designers whose only goalis to help you succeed.


of TMC OnlineCommunitiesrank on the first

page of search results on majorsearch engines.

Get RankedThe power behind your Online Communitycomes from its content, developed by TMCnetexperts, which leads to organic ranking in searchengine results.

Getting your Community ranked organicallyis key, as most search engine users believe thatthe companies whose websites are returned amongthe top search results are the leaders in their field,and 91% of search engine users don’t look at resultsbeyond the first page.

Most TMCnet Online Communities rank in the topten, many at #1, in search results and receivethousands of unique visitors every month. Plus,Online Community content gets spread virally onblogs and other sites, making communities the“go-to-resource” for many key decision-makers whojoin these Communities seeking continuous solutionsrelated to their industry.

Save Money – Increase ROINot only will your Online Community save you moneyby integrating multiple marketing initiatives into oneplace for one, fixed-fee, but it will also provide youwith an extremely lower-cost option than standardsearch-click ads.

With a 19.1% click fraud rate according to a recentreport by Click Forensics®, Inc., a search click ad is arisky investment that’s competitive, limited, andexpensive. Plus, search click ads appear outside ofsearch engine results, not within them organicallylike Online Communities do. And, with an OnlineCommunity there’s no such thing as click-fraud;you’re not paid by the visitor or even clicks withinyour site.

The keyword term you purchase is yours, and won’tbe lost to the highest bidder.

Partner with the ExpertsTMCnet is your conduit for building content-richcommunities of interest. By partnering with TMCnet,you’re not only working with the experts at OnlineCommunity building, but you also gain access to the1.5 million professionals from across a spectrum ofindustries who visit TMCnet every month.

Readers rely on TMCnet for the latest news, analysis,blogs, whitepapers, videos, webinars and otherrelevant content to help them improve how theydo business.

TMCnet has been building successful OnlineCommunities for over a decade.

The Power of Social MediaThe consistent, high-value content posted toyour Community is frequently socially shared byyour readers. This shared content will increaseyour Community and your brand’s visibility tointerested readers.

72%

of TMCnet visitorsare key decisionmakers in theirorganizations.

85%


How Online Communities WorkThe 5 components of an Online Community work together to

streamline your marketing initiatives, and costs, into one, powerful place.

SEO/SEARCHOPTIMIZATION

NEWS/CONTENTADVERTISING

LEADGENERATION

SOCIALNETWORKING


Online Communities built by TMCnetinclude the following:


LEADGENERATION

ADVERTISING

NEWS/CONTENT

SOCIALNETWORKING

• Keyword-driven content created every month to power your Community• Organically high ranking on major search engines with no Pay-Per-Click• Thousands of visitors to Community each month• Powerful, cutting-edge SEO technology and expertise

• Customized to reflect your company branding and messaging• Increased brand awareness with continuous ads on Community

and throughout TMCnet sites• “Promotional Blitz” during Community Go-Live• Control the messaging that surrounds important industry news• Print promotions in related TMCnet publications (depending on

type of Community selected)• Avoid ad-blocking software with customized branding

• Gated content, such as Webinars and White Papers, to gatherpotential lead information

• eNewsletter available for subscribers bi-weekly to build database(depending on type of Community selected)

• Links to your Company website and content• Calls to action and forms incorporated by design experts

• Exclusive content pieces about your company and industry created every month by dedicated TMCnet editors and designers

• Daily newsfeed on topics related to your industry and keyword• Positions you as thought leader in your industry• Supplements other media content (such as videos, podcasts,

eBooks, White Papers and much more)

• Integrations with Social Networking sites, like Twitter or Facebook • RSS feed available• Interactive content/blogs and discussion boards available

(depending on type of Community selected)

Online Community is designed to focus on your specific market area based on a keyword orsearch term you select. Once you do so, the site is developed by you and your team of dedicated teamof expert editors and web designers, the site is labeled with your selected keyword, and is surroundedby your branding and messaging. Online Communities come in two levels: A Global Online Communityor a Channel. The differences between these Communities are outlined later in this document.

Your


Hold “The Key”:A strong keyword leads to high search engine results. Our Online Community exerts,

who have developed hundreds of successful Communities, can work with you to make

recommendations based on what they believe will provide the strongest results. Once you choose

the keyword, you are its sole owner for the length of your contact, and the content created

for your community, in conjunction with its promotion on TMCnet, will produce thousands of

impressions every month to drive your ranking on leading search engines.

Y U

• Administrative and

Support Services

• Arts and Entertainment

• Business Video

• Cable Technology

• Connected Home

• Connected Transportation

• Contact Center/

Customer Care

• Construction

• Consumer Devices

• Education

• Financial Technology

• Fog Computing

• Forestry, Fishing and

Agricultural services

• Government

• Green Technology

• Healthcare

• Hospitality

• iPhone

• Insurance Technology

• Internet of Things (IoT)

• Legal

• Manufacturing

• Mining

• MSP

• Networking

• Professional Services

• Real Estate

• Retail

• Robotics

• Satellite

• Smart Grid

• Transportation

• Smart Machines

• Wholesale

Communities can be sponsored by any company,in any industry, B2B and B2CCommunity sponsorship opportunities are available to any company, and can be hostedon TMCnet or one of its growing Vertical/Industry site categories, including (but not limited to):


Join the ClubWhen you sign-up for an Online Community, you’ll join the hundreds of other Community members,

across many different industries, who have been experiencing successful results for years. And, as an addedmembership perk, you will receive an exclusive Online Community Sponsor eNewsletter, providing you with articles,best practices, case studies, research and other useful tips and information to help you maximize the success of yourCommunity and learn from other members on an ongoing basis.

Current and Past Community Sponsors:

®


Your TMCnet designers will work with you and your creative team to develop a Community that incorporatesany images, videos, webinars or other relevant content for your Community, and you can integrate anyexisting social networking initiatives or sites (like a Twitter feed or page) your company has as well.The possibilities for content are endless. Your dedicated TMCnet editor will work with you to determinewhat kinds of content you would like to include on your site, and discuss ways to maximize SEO with everyelement you include. Through regular meetings with your team, you will be able to monitor the progress ofyour Community’s development and have hands-on input into how it’s created.

Once you have signed-off on your Community, TMCnet will work to actively promote your site throughvarious media promotions. Once live, a press release will be posted on TMCnet announcing your newCommunity, and an email blast will be sent to the appropriate TMCnet email distribution lists, reachingthousands of key prospects.

Meet Your TeamOnce you sign-up for an Online Community, you will be immediately assigned a dedicated TMCnet team.Your team will consist of editors and designers, who will work with you from Day 1 to develop yourCommunity. This team will hold a kick-off meeting to review your Community goals and vision, andbrainstorm ways to make your site as dynamic and engaging as possible. Our team will come equippedwith best practices learned from other Community development projects, and will make recommendationsbased on their understanding of your company. From there, we’ll discuss procedures, create a productiontimeline, and the development of your site will begin.

Develop Your Online Community

Launch and Promote Your Site

You and your dedicated TMCnet team are responsible for building your Community.Here’s how the process of creating a Community works:

Creating Your Communityin 3 Simple Steps

Your custom Community can be built and launched within 30 days, after whichyou’ll have a vibrant online resource with new content being added to it every day.

1

2

3


It’s All About You:Your Community will be surrounded by promotional ads and a leaderboard with your companybranding and messaging. If you don’t have these ads readily available, your TMCnet design team

will create them for you. These ads will be the only ones visible on your dedicated Community page,meaning that your company name will be associated with any news that is generated about yourindustry or keyword and populated on your Community. These ads will be cross-promoted throughoutTMCnet sites on a regular basis giving your Community maximum exposure on prime realestate pages.

NO NEED TO WORRY ABOUT AD-BLOCKINGBecause each Online Community is custom designed, your branding will remainvisible even when a viewer has ad-blocking software enabled.

Branding stillvisible with

ad-blocker enabled


The Launch is only the BeginningAfter your Community goes live, the relationship between you and your TMCnet team continues.

In addition to being promoted continually on TMCnet, you will also receive regular contact fromyour team in the form of status updates, suggested improvements and design enhancements. We willcontinue to invest in the success of your Community, and will make any changes you request at noadditional fee.

Every week, your TMCnet editors will also continue to create exclusive industry and company-related contentfor your Community, and your site will be updated with a daily newsfeed of articles related to your keyword.This will ensure that your site will receive as many visitors as possible, and that any news related to yourindustry will be presented on your site and surrounded by your brand and messaging.

Once your Community is live, you can choose to be as much involved in your Community as you have thetime or resources for: Some Community owners are active participants, posting messages, videos and othercontent on a regular basis. Others rely on the team at TMCnet to carry out the task of adding meaningfulcontent: They use their Community as an outsourced means of driving SEO for their company or brand.The best part is- it’s up to you. You have the resources available to you from, TMC but we also welcomeyour insight and input on the direction of your site.

See the Results and Measure ROIWith your Community membership, you will receive detailed data from our 24/7 reporting tool that tracksevery page view and click on your site, giving you comprehensive statistics on your Community’s performance.Constant site monitoring ensures that we are always working together to maximize the effectiveness of yoursite and enhancing the content based on how certain elements and assets are performing.

We will periodically schedule meetings with you to discuss your performance and ways we can continue tocontribute to its success. We are always available should you have questions about the results you’re seeing inyour reports.

The whole process was one of the easiest design and implementation events I have ever wit-nessed. The team was available all hours of the day, could answer questions, give guidance andget things moving quickly which made our lives so much easier. And within days I was seeing realupdates. From concept to design is where TMCnet excels.

Karl Bateson, Jabra Headsets

“

• Company Overview andMission Statement

• White Papers• Customer Case Studies• eBooks and Glossaries• Product Demos• Application Notes• Training Material• Catalogs and Brochures

• Benefits • Product Reviews• News & Informational

Articles (includingdaily newsfeed)

• Press Releases• Advertisements• Links to your Social

Networking sites

• Videos/Webinars*• Interactive Discussion

Forums (such as“Ask the Expert”)

• Podcasts• Company Blog• eNewsletter

Custom ContentIn addition to the custom content your TMCnet editor creates for your site, the following list depicts someof the vast categories of content your Community may contain.

(Content pieces will vary depending on the level of program you participate in. Those items can be providedby you, or developed on your behalf by TMCnet. Some may require additional development fees):

“


Spotlight on...Global Online CommunitiesA Global Online Community is designed for Companies who not only wish to enhance their SEO, but

desire to be true thought-leaders in their industry. Your custom community will receive an average of

40,000 – 100,000 page views and up to 20,000 unique visitors per month, after 6 months, due to the large

amounts of keyword-related content generated for your Community and promotions throughout TMCnet

(visited by ~1.5 million unique visitors every month), helping it appear highly in search engine results.

Online Community content (such as articles, videos, webinars and more) also gets spread virally on blogs and

other sites, and Communities are often bookmarked by key decision-makers who join these communities

seeking continuous solutions.

How much content is created?Your TMCnet editor will create 8-36 articles per month, depending on your package, written exclusively

for your Community pages. Your Community is developed in a multi-layer format which allows for tons of

interactive, multimedia content pieces across multiple pages.

The day your Online Community goes live, a wide scalepromotional campaign will begin.

• Press Release: On the launch day of your new community, we post a press releaseannouncing your site. This release is frequently picked up in ‘News Alerts’ and appears on the ‘News’ pages of major search engines. Thousands of members of your market will quickly learn of your newly live community.

• Email Blast: An e-mail blast announcing your new community is sent to the appropriatee-mail distribution lists. This invitation to your site lands in the in-boxes of C-level andsenior staff members who have the authority and influence to purchase your productsand services.

• Full-page Ads: Our creative team will craft a full-page ad to run in relevant TMC’spublications. This additional coverage can garner as many as 600,000 impressions, bothin print and online. These ads for your community will drive traffic to your site as well asincrease brand recognition.

• Promotions on TMCnet Sites: Promotional ads such as a leaderboard, skyscraper andad box will be created and posted on TMCnet sites, promoting your Community, company branding and messaging to TMCnet’s millions of monthly visitors. These ads will also bethe only ones visible on your dedicated Community page. These ads will continue throughout your page and TMCnet pages as long as your Community is live.

• eNewsletter: A dedicated eNewsletter is delivered to subscribers each month withimportant stories from your community. This regular email builds your brand presenceand reinforces your position as an information provider.


ADVERTISING

Your company namelogo, and branding

surround your Community

Links toyour socialnetworkingsites

LEADGENERATION

SOCIALNETWORKING

Highly targetedcontent attractsmajor searchengines oftenreaching the #1ranking for eachterm


Featuredarticles bringsup-to-date newsrelevant to yoursite an written byour staff of experts

NEWS/CONTENT

Dedicated eNewslettercreated for your Communitycaptures subscriberinformation, generating leads

Sample Global Online Community


Choosing the Right Community for Your Company Depending on your Company’s objectives, there’s a Community designed to meet your needs.Each Community offers a varying level of features depending on which areas of content you wish tofocus on. If you unsure about which type of Community is right for you, we are happy to speak withyou and offer suggestions based on what we believe will help you reach your goals.

Community Features Global OnlineCommunities Channel

Exposure

Support Initiatives in...Thought Leadership,Education and SEO

Branding and SEO

Page Views Per Month(On Average After 6 Months)*

40,000 - 100,000 1,500 - 3,000

Unique Visitors Per Month(On Average After 6 Months)*

Up to 20,000 Up to 2,000

Daily Newsfeeds ✔ ✔High SEO Ranking* ✔ ✔Banner Ads on TMCnet(Leaderboard, Skyscraper, Ad Box) ✔Full-page Advertising in RelevantTMC Print Publications ✔

Layout & Content

Unique Page Layout Multiple Layersof Content Single Page of Content

Content Pieces Created Exclusivelyfor Community

Minimum of 20/Month

Minimum of 8/Month

eNewsletter(Per Subscription Basis) for Lead Capture ✔

Introductory Promotional E-Blast ✔ ✔Ability to Post Audio (i.e. Podcasts),Video and Interactive Content ✔ ✔Gated Content (eBooks/Whitepapers)for Lead Capture ✔ ✔

Support & Measurement

Regular Status Reports with TMC Team Weekly Bi-Weekly

Formal Traffic and Ranking Reports Monthly Bi-Monthly

Reports Provided to Measure Site Performance ✔ ✔


TMCnet CommunitiesTMC is a full-service, integrated global media company helping our clients build communities

in print, in person and online. TMC’s credibility as a media company for over 4 decades, powerful

technology, extensive team of expert writers and third-party objectivity will combine to build a

Community with you that establishes your company as the “go-to” resource for your prospects and

clients. TMC has designed and launched over 350 highly successful Online Communities for over

10 years. We know that Online Communities are the most vital element of today’s marketing mix,

and we are committed to continuing to enhance our community offerings through continuous

product improvements – many which are recommended by our customers. While other companies

have attempted and failed at offering Community products, TMC has been growing and

succeeding at this endeavor at an incredible pace for almost a decade.

Every day, thousands of professionals from across many industries visit TMCnet to get the latest news,

analysis, blogs, whitepapers, webinars and other relevant content to help them improve how they do

business, find ways to cut costs, improve efficiency, or most effectively employ new technologies and

applications. Our large, first-rate team of writers delivers vast amounts of relevant, high-quality key-

word-driven content to your Community regularly. We have the resources, technology and expertise to

bring more traffic to your Online Community than most companies have the staff, budget, or techno-

logical capabilities to manage on their own.

About TMCGlobal buyers rely on TMC’s content-driven marketplaces to make purchase decisions and navigate markets.

This presents branding, thought leadership and lead generation opportunities for vendors/sellers.

TMC’s Marketplaces:

• Unique, turnkey Online Communities boost search results, establish market validation, elevate brands

and thought leadership, while minimizing ad-blocking.

• Custom Lead Programs uncover sales opportunities and build databases.

• In-Person and Online Events boost brands, enhance thought leadership and generate leads.

• Publications, Display Advertising and Newsletters bolster brand reputations.

• Custom Content provides expertly ghost-crafted blogs, press releases, articles and marketing

collateral to help with SEO, branding, and overall marketing efforts.

• Comprehensive Event and Road Show Management Services help companies meet potential

clients and generate leads face-to-face.

To learn more about how you can benefit from TMC’s Online Community offering,contact your TMCnet sales representative or Client Service at [email protected]

powerful influential global media kit_final_lay… · is key, as most search engine users believe...

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