powering community forestry programs with magnetic partnerships and educational messaging
DESCRIPTION
Dynamic community partnerships can be the fuel needed to propel forestry projects and programs with additional resources and vehicles for distribution. However, the best partners are not always the most obvious or most comfortable to approach. The reality is that opposing interests can come together for the greater good of both. Community forestry programs need support and businesses need to support programs that elevate their position as environmental leaders. Learn best practices and strategies for building powerful partnerships and advancing mutually desired outcomes.TRANSCRIPT
02
THE BUSINESS OF CHANGING ATTITUDES & BEHAVIORS ABOUT TREES
03
WHY COMMUNITYPARTNERS / SPONSORS
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GOOD PARTNERATTRIBUTES
05
OUR CASE STUDYNorthern Kentucky Urban & Community Forestry Council
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OUR CASE STUDY
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OUR CASE STUDY
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CREATING THE MESSAGE
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IDENTIFY SHORT LIST OFPARTNERS
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FIND THECOMMON GROUND
&
LANGUAGE
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FOLLOW THESE STEPS• Identify what you have that they could use/benefit.
• What do they have that you need.
• What is the common ground.
• What is the easiest thing for them to say yes to — and what is your wish list.
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GO WHERETHEY
ARE
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FOLLOW THESE STEPS• Find a person(s) who has some decision making power or influence and can be a “champion.” How do you find them? Research, ask and listen.
• Personally make the request — with a leave behind or electronic partnership request.
• After you sell the partnership — provide the measurements to sustain the relationship.
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TREES PAY US BACK
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TREES PAY US BACK…
AND SO DO GOOD PARTNERSHIPS.
PP-14-2460.5 A, U, M, Bm
Cindy Leines & Jenny GulickPowering Community Forestry Programs with
Magnetic Partnerships and Educational Messaging
Society of American Foresters (SAF) CEU sign-in sheets and American Institute for Certified Planners (AICP) CM attendance sheets are available at the registration desk at the conclusion of today’s sessions