powerpoint presentationw.mawebcenters.com/sgunfranchisetraining/shop com/sgp ism soc… · how-to/...

12/20/2016

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marketsingapore® | SHOP•COM

TURN CELL PHONES OFF

NO VIDEO OR AUDIO TAPING

o Please write them down

o Hold them till we finish a section

o If terminology is being used thatyou don’t understand, raise yourhand and we’ll rephrase what’sbeing said

QUESTIONS?

HOUSEKEEPING

Download Handout atwww.unfranchisetraining.com

Smart Phone, Tablet, Laptop

Facebook App


The WORLD’S largest referral program in history

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# S H O P P I N G A N N U I T Y

“THE RICHEST PEOPLE IN THE

WORLD LOOK FOR AND BUILD

NETWORKS & BRANDS”R O B E R T K IYO S AK I , R IC H D AD P O O R D AD


Join a community and

create a persona

Determine the best way to

connect with prospects

Connect

Build relationship

Engage Conversation

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Create a complete online profile

Choose a great profile picture

Be choosey about what you post

Interests / Talents / Hobbies

Tell a Story

Share What you Do

Be Yourself

BEFORE YOU BEGIN…

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For more exciting and more applicable content:

SOCIAL LISTENINGFor more exciting and applicable content:

KNOW YOUR AUDIENCE

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Facebook Your Business Community

YouTubeYour Business Show

TwitterYour Business Voice

WordpressYour Business Website/Blog

LinkedinYour Business Profile

FourSqureYour Business Location

InstagramYour Business Fashion Show

PinterestYour Business Board


SELFIES


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MAKE SURE

YOUR

DESCRIPTION

IS UP TO DATE

AND UPDATE

IT REGULARLY

SO THAT IT

POPS UP ON

FEEDS

All Young

adults

Business Women, foodies,

crafters

Men, students,

software

developers

Sharing text,

photos, videos,

links

Sharing news,

text updates, link

to info

Sharing news,

Product info,

testimonials

Pinning photos,

videos, graphics

Sharing text

updates, links,

photos, videos

Sharing

engaging

content,

reaching a large audience

Sharing original

and curated

content

Thought

leadership

Sharing

products,

How-to/ tips.

e-Books

Increasing your

search ability

and expertise

PRIMARY

AUDIENCE

GOOD

FOR WHAT

BEST

FOR WHAT

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Ask current friends, family and customers

to “LIKE” your page for initial boost

FACEBOOK

Tag other brands/personalities when

talking about them

Showcase your knowledge by offering relevant

content to your fan base

Everyone love images and they are a great way

to improve your edge rank and get your posts

seen in the news feed


Mix in call to actions to your post (i.e. “LIKE

this post if you agree”)

FACEBOOK

Mix up your content by using photos, videos,

links, or text

Offer specials and promotions which drives traffic

to your site or blog

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CONTENT

FOR FACEBOOK

Ask questions:

E.g fill in the gaps

Interview someone

and share

Before and

after pictures, etc

How to: Tutorials, be

an entrepreneur, etcShare Quotes

Share Videos

Share Content from

others in your Industry


POST A PHOTO ON FACEBOOK

• Download Facebook App

• Open the App

• Click “Photo”

• Choose a photo from your

photo stream

• Click “Use”

• Include a short text

description

• Click “Post”


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TWITTER FOR BUSINESS


Brand

Awareness

Lead

Generation

Customer

ServiceNetworking Sharing

Information

Offering

Freebies

Event Updates Traffic

Generation

Reputation Management/

Crisis Management


Use # to be noticed and discover hot topics

TWITTER

Use products such as Hootsuite and

Tweetdeck to schedule content for a

constant stream

Follow influencers and comment/retweet on

content you enjoy (helps when struggling

with original content)

Use Twitter search to find people looking for

similar products or problems and comment

on how to solve them


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CONTENT

FOR TWITTER

Retweet the best

tweet you admire

Share a link about

news in your industry

Start a #hashtag

relating to your business

Announce a

new blog post

Start a conversation

Tweet a question


POST A PHOTO ON TWITTER

• Download Twitter App

• Open your photos

• Choose the photo you

want to tweet

• Choose “Twitter”

• Include a short description

to post with it



Use the description to share your thoughts,

share how to get it, and ask for comments (it

is not just about the picture)

INSTAGRAM

#DON’T #OVERUSE #HASHTAGS in your

#CONTENT #GREAT #SOCIALMEDIA

#ADVICE

Images with words that include quotes and

inspiration do great on engagement


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Create short video teasers for local events to

draw interest, use YouTube for longer

previews

INSTAGRAM

Post and repost UFO’s hitting challenges

receiving recognition, etc. and use

appropriately

Take pictures of satisfied customers with

Market America products


POST A PHOTO ON INSTAGRAM

• Download Instagram App

• Click the “Camera”

• Choose your photo

• Filter it

• Add short description



WE LIVE IN A SCROLL WORLD


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Incorporate the 10-3-1 Formula for Sharing

SHARING ON SOCIAL MEDIA

10 SHARES of entertaining/interesting/inspirational posts

3 SHARES of industry specific information

1 SHARE of ”you” specific company product offer

Repeat. This will keep you from going “sales pitchy”


People dislike being told what to buy, but like engaging in a

relational experience that helps them solve their problems.

POSTING TIP


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Interrupt customer

to get attention

Use a strong

sales pitch

Aggressive

advertising tactics

Must persuade

customer of need

Tell customer

to buy

TRADITIONAL MARKETING


ATTRACTION

MARKETING

Customer seeking solution

to problem

Seeking benefits of product

or service

Customer knows they have

need

Customer asks to buy

Educates rather than sells


WHAT ARE YOU

OFFERING?

How can you help them with their

problem/pain/frustration?

Where can you

reach them online?

What are the competing messages they are

receiving online (from whom)?


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A feature is a physical characteristic of a product or a service.

MARKETING TIP


A BENEFIT IS WHAT THE

FEATURE DOES FOR THE USER


It is a benefit since you no longer have

to get out of your car, be exposed to

the weather, save you time and maybe

even reduce dry cleaning bills

A feature of an automatic garage door

opener is when you push a button, the

garage door goes up or down.

SOME EXAMPLES


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When you take Isotonix, you feel better and healthier.


Motives Cosmetics makes you look and feel more beautiful.


Mention the features of the product or service

briefly and then use these 6 magic words

What that means to you is…then describe the benefit here.


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Translating the features into benefits helps potential buyers

fully appreciate the value you are providing.

MARKETING TIP


It’s a lifestyle

Post pics and use the

#ShoppingAnnuity

Social and Organic

Sprinkle it in where you can

Generates interest without

being too salesy!

SHOPPING

ANNUITY™

SHARE on :


Don’t post general pictures of products

SHARE STORIES:

1ST HAND

TESTIMONIALS

Post stories and pictures of product in use

Engage, don’t sell

SHARE on :


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When you share a post from a

corporate channel, it’s like sharing a 3rd

party testimonial!

Share the Story

Leverage the testimonials of others

SHARE STORIES:

3RD PARTY

TESTIMONIALS

SHARE on :


Share a story

ENGAGING

Share a 3rd party testimonial

Product placement

Post product image only

NON-ENGAGING

Empty posts (no story)

Mass marketing verses (one:one)

Which one works better? ENGAGING

IT IS ONE:ONE MARKETING ONLINE


FINISH WITH “WHAT’S NEXT?”


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Tell the potential customer what you want them to do.

Visit your website, call you, email you, etc.

ENGAGING TIP


SHARE on :

Calling to action on social media is

critical to your success. In order to do

that, you must understand how to share

links effectively on your social

platforms.

ALWAYS

ADD A CALL

TO ACTION


First, choose the item you

would like to change.


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Copy link for product page.


Go to bitly.com

Paste link in top (No Need to sign up)

Click on “Shorten”

Share on Social Media, Email or Text


# S H O P P I N G A N N U I T Y

WHAT IS

CONSUMER

MARKETING?

• D E F IN E D AS C R E AT IN G AN D

S E L L IN G P R O D U C T S G O O D S

& S E R V IC E S T O AN

IN D IV ID U AL B U YE R S .

• E AC H T IM E O N E O F YO U R

C U S T O M E R S B U YS A

M O T IV E S L IP S T IC K , A

B O T T L E O F S N AP, O R D N A

M IR AC L E S , T H E Y AR E

PAR T IC IPAT IN G IN

C O N S U M E R M AR K E T IN G .

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UFO MARKETING[ [

W O R K C L O S E LY W I T H O U R S A A M B A S S A D O R S

I D E N T I F Y S H O P P I N G T R E N D S , S U C C E S S S T O R I E S , T I P S

M A N A G E A G R O W I N G L I S T O F F I E L D L E A D E R S

A D O P T I O N & D U P L I C AT I O N O F N E W C A M PA I G N S

A D A P T I N G N E W W AY S T O B R A N D

T H E S H O P P I N G A N N U I T Y ™


WHERE DO I

FIND THE

SHOPPING

ANNUITY™

RESOURCES TO

BUILD MY

BRAND?

SHOPPINGANNUITY.COM


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SHOPPING ANNUITY™

TESTIMONIALS

Success generates interest

Post a shout out!

Credibility


SHOPPING ANNUITY™ BLOG

Share articles to generate interest

Share to educate your customers

Share with your team to educate your team

marketsingapore® | SHOP•COM#

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[ [

EVENT TEMPLATES


[

[

MORE TEMPLATES

SOCIAL MEDIA

RECAP

Massive Network

Brand Yourself, Be Yourself

Be Social

Generate Interest

Be Consistent

Business Posts Should Be

Professional

Call to Action

80/20

SOCIAL MEDIA OPPORTUNITY


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RESULT PRODUCING ACTIVITIES

SOCIAL MEDIA

WORKSHOP


YOUR PROFILE IS:

ASSESS YOUR PAGE

critical for building relationships with prospects

TAKE THE ASSESSMENT:

• Do you have a good profile picture?

• Is your profile active, posting every 1-2 days?

• Is it professional?

• Are your posts media-rich?

• Will you come across as a “real person” or will your

searching result in the prospect thinking he is being

spammed?

ACTIVE POSTING

ACTIVE POSTING:

Share lifestyle, family stuff, hobbies, motivational

quotes, product testimonials, things that you like, etc.

Product and Business posts should be centered around

a story. Share 1st hand or 3rd party testimonials.

Active Posting = Fishing and seeing what bites

MAKE A POST:

Lifestyle • Motivational • Business

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PRODUCT POSSIBILITIES:

o Anyone on your list have allergies?

o Weight management?

o Health Conscious?

o Have children?

o Wear makeup?

o Purchase anything online?

o Own a business?

o Clean their house?

This info helps you to form great questions! These are the questions you want to ask them!

BUSINESS POSSIBILITIES:

o Anyone on your nameslist

o What have they been up to?

o Where are they working?

o Do they have children / family?

o Hobbies or interests?

o What are they complaining about?

o How often do they post?

o Do they use Social media often?

This info helps you to form great questions! These are the questions you want to ask them!

WORKING FRIENDS / NAMESLIST

Say Hello!

Reconnect

Ask Open-Ended Questions

Get them talking more

PM or Comment

Get together

Product

Service

Business

Plan

Product Info

Website Appointment

Event

Follow Up after a Purchase

Make a

Recommendation

Schedule an

Appointment

Start a

Conversation

2 CONTACTS PER DAY = 40 PER MONTH

CONTACT TWO PEOPLE


LOOKING FOR OPPORTUNITIESPeople share what they love and what isn’t going so well. Look for opportunities

to solve a problem.

SCROLL AND RESPOND (WITH OPEN-ENDED QUESTIONS)

Online Shopping Complaints, Time, Allergies, Energy, Money, Jobs, Work, Weight

MINDFULL SCROLLING


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SEARCH FOR NEW POSSIBILITIES

HASHTAG

Searching for hashtags is like Googling a term on Social Media.

It’s a way to find posts about certain certain terms that were made from people that you

know and people you might want to meet.

PICK A PLATFORM:

that you have the mobile app on your

phone for. (Facebook, Twitter, instagram)

PICK A PRODUCT:

that you would want to sell more of

PICK A TERM:

that someone might be complaining about

on social media (ie: migraines, summer

slim, allergies etc.)

START CONVERSATION

Build a relationship, create possibilities

BE PROACTIVE & SEARCH

SOCIAL MEDIA WORKSHOPS

TEAM CORINGS

BRAND YOURSELF

SOCIAL MEDIA = SOCIAL

2 NEW CONTACTS PER DAY TO EXPAND YOUR NETWORK

DUPLICATE WITH YOUR TEAM TO CREATE LEVERAGE


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