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Page 1: PowerPoint Presentationcorporate.musicchoice.com/files/3814/3982/2983/2015_Media_Kit...a dedicated Sexy Videos VOD folder including the sexiest single-play music videos, behind-the-scenes

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Page 2: PowerPoint Presentationcorporate.musicchoice.com/files/3814/3982/2983/2015_Media_Kit...a dedicated Sexy Videos VOD folder including the sexiest single-play music videos, behind-the-scenes

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What’s New With Music Choice

Music Choice is the #1 music provider on television, and

we’re offering more music – and more original content – than

ever before.

Our exclusive originals bring viewers closer than ever to their

favorite artists by letting them tell their stories directly to fans.

Plus, we’ll be at the biggest music awards shows and events

of the year, giving viewers an all-access pass to the Red

Carpet, backstage and behind-the-scenes. Finally, we’re

bringing some of the best digital content to the biggest screen

in the house.

Music Choice. Your home for music and more.

Music Choice • 328 W. 34th Street • New York, NY 10001 • 646.459.3300 • corporate.musicchoice.com/advertising

Page 3: PowerPoint Presentationcorporate.musicchoice.com/files/3814/3982/2983/2015_Media_Kit...a dedicated Sexy Videos VOD folder including the sexiest single-play music videos, behind-the-scenes

Music Choice Networks

Music Choice • 328 W. 34th Street • New York, NY 10001 • 646.459.3300 • corporate.musicchoice.com/advertising

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Music Videos, Playlists & Countdowns

Programming is tentative and subject to change

Music Videos

• Up to 14,000 videos

across all genres,

including pop, urban,

country & Latin

Themed Playlists

• 4-5 music videos strung

together as a single long-

form show

Countdowns

• Fans and artist weigh in

on the top videos and

music news of the week in

The Weekend Countdown,

hosted by Sophie Sumner

• The MC 100 breaks down

the year in music with

this in-depth look at the

biggest hits of 2015

Music Choice • 328 W. 34th Street • New York, NY 10001 • 646.459.3300 • corporate.musicchoice.com/advertising

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Artist Docs & Profiles

Programming is tentative and subject to change

Primed

• Get to know the next big thing in music

Chronicles

• Traces the paths today’s biggest hip-hop acts took to the top

Behind the Lines

• Tells the tales that inspired the music, directly from the artists and writers who pen the hits

The F Word

• Artists reflect on their fame - highs and lows, to everything in between

MC Icons

• Honors the biggest artists

Music Choice • 328 W. 34th Street • New York, NY 10001 • 646.459.3300 • corporate.musicchoice.com/advertising

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Music Awards Shows

Programming is tentative and subject to change

Celebrate music’s biggest

stars with MC’s special

awards show previews. We

also hit the Red Carpet and

backstage to get the scoop

from all the winners.

Pop Music Awards

• American Music Awards

• New Year’s Rockin’ Eve

• GRAMMY Awards

• Billboard Music Awards

Country

• CMA Awards

• CMA Country Christmas

Academy of Country

Music Awards

• CMA Music Festival

Music Choice • 328 W. 34th Street • New York, NY 10001 • 646.459.3300 • corporate.musicchoice.com/advertising

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Digital Content

Programming is tentative and subject to change

Bart Baker

• YouTube’s King of

Parodies brings his humor

to MC with today’s top

music video parodies & a

best-of viral video show

Epic Rap Battles of History

• Historical and pop culture

figures – like Mozart vs.

Skrillex face off in comedic

rap battles

Questionable Choices

• Taking selfies in church,

oversharing on social

media – we’re grabbing

some of the funniest

personalities we know to

judge it all

BuzzVines

• The best vine compilations

from the web

Music Choice • 328 W. 34th Street • New York, NY 10001 • 646.459.3300 • corporate.musicchoice.com/advertising

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2015-2016 Programming Stunts

Programming is tentative and subject to change.

4Q 2015 1Q 2016 2Q 2016 3Q 2016

OCTOBER JANUARY APRIL JULY

CMA Awards

Halftime

Performers

GRAMMYs

ACM Awards CMA Music

Festival

NOVEMBER FEBRUARY MAY AUGUST

American

Music Awards

Black History

Month

Billboard

Music Awards

Back to

School

DECEMBER MARCH JUNE SEPTEMBER

MC 100

Holiday Hits Spring Break

Essence

Music Festival

Latin Music

Awards

Hispanic

Heritage

Month

Music Choice • 328 W. 34th Street • New York, NY 10001 • 646.459.3300 • corporate.musicchoice.com/advertising

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• #1 Video On Demand network

• Only Nielsen-rated VOD network

• Dynamic Ad Insertion launching 4Q ‘15

• Strong demo delivery: #6 among P12-34 and

#11 among P18-34

• Available in 48MM households

MC VOD: Largest On Demand Network

Sources: VIEWS: Rentrak OnDemand Essentials, FY2014. Excludes non-participating networks. RANK: Nielsen via NPOWER, VPVH Ranker, Full Day, L+7, 1Q 2015. Excludes

Spanish-language and sports networks. DISTRIBUTION: MC, May 2015.

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P12-34

1 MTV 801

2 MTV2 783

3 Adult Swim 680

4 Comedy Central 652

5 TeenNick 636

6 Music Choice 623

7 Fuse 565

8 FXX 565

9 ABC Family 557

10 VH1 552

11 Nick at Nite 517

12 E! 479

13 Cartoon Network 446

14 Centric 433

15 TruTV 432

P18-34

1 MTV2 549

2 Comedy Central 547

3 MTV 543

4 Adult Swim 477

5 VH1 451

6 FXX 444

7 E! 412

8 Fuse 402

9 ABC Family 397

10 Nick at Nite 356

11 Music Choice 327

12 TBS 327

13 FX 323

14 BET 319

15 TruTV 319

MC VOD: Popular with Millennials

High audience concentration of key demographics –

better than or comparable to most youth-oriented networks

Source: Nielsen via NPOWER, VPVH Ranker, Full Day, L+7, 1Q 2015. Excludes Spanish-language and sports networks.

Music Choice • 328 W. 34th Street • New York, NY 10001 • 646.459.3300 • corporate.musicchoice.com/advertising

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MC VOD: Targeted Advertising

Pair ads with specific artists or genres

to best reach your target demo

Note: In Nielsen NPOWER, MC’s music genres are listed as Programs.

URBAN

Hip-Hop & R&B

Rap

R&B Soul

POP

Adult Hits

Hit List

Hit List Teen

Kids Only

ROCK

Rock

Alternative

LATINO

Pop Latino

Música Urbana

COUNTRY

Today’s Country

Music Choice • 328 W. 34th Street • New York, NY 10001 • 646.459.3300 • corporate.musicchoice.com/advertising

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Music Choice Play:

Cable Music Network

Music Choice Play is a pop

music network for

Millennials, bringing fans

closer to artists, their

stories, and each other,

through compelling content

designed for a social

generation.

Programming includes:

• Music video shows &

countdowns

• Artist docs & profiles

• Awards show specials

• Digital content

Music Choice • 328 W. 34th Street • New York, NY 10001 • 646.459.3300 • corporate.musicchoice.com/advertising

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Music Channels:

Largest In-Home Music Service

MC’s Music Channels reach

a large, diverse audience –

larger than many streaming

music services and larger

than most cable networks

• 49MM monthly viewers

• 2.6 people per viewing

• Watch 3.5 hours per day

• 50 channels

• 50MM homes

Sources: VIEWERSHIP: Ipsos OTX MediaCT, MC Viewer Study, May 2015. DISTRIBUTION: MC, May 2015.

Music Choice • 328 W. 34th Street • New York, NY 10001 • 646.459.3300 • corporate.musicchoice.com/advertising

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Music Channels vs. Cable

Sources: Nielsen NPOWER, Ratings Analysis Time Period Report, Live+7, Total Day M-Su 6a-6a, P13+, Dec 2014;

Ipsos OTX MediaCT, MC Viewer Study, P13+ AQH.

MC’s Music Channel viewership is so huge, that if you

aggregated the audience of all the channels, it would

make Music Choice the largest cable network

Rank Network Avg Aud

1 Music Choice 7,271,126

2 ESPN 1,130,546

3 USA 1,017,283

4 Fox News 1,002,120

5 Adult Swim 963,677

6 TNT 961,723

7 ABC Family 940,655

8 Hallmark 934,438

9 History 763,154

10 FX 694,247

11 TBS 685,315

12 HGTV 663,484

13 Discovery 650,986

14 A&E 642,677

15 AMC 614,128

Rank Network Avg Aud

1 ESPN 1,130,546

2 USA 1,017,283

3 Fox News 1,002,120

4 Adult Swim 963,677

5 TNT 961,723

6 ABC Family 940,655

7 Hallmark 934,438

8 History 763,154

9 FX 694,247

10 TBS 685,315

11 MC’s Sounds

of the Seasons 664,004

12 HGTV 663,484

13 Discovery

Channel 650,986

14 A&E 642,677

15 AMC 614,128

Music Choice • 328 W. 34th Street • New York, NY 10001 • 646.459.3300 • corporate.musicchoice.com/advertising

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Advertising Opportunities

Customized programs

tailored to campaign goals

• Pre-roll spots or ad

adjacencies

• Custom playlists or

episodes

• Show sponsorship

• Brand/product

integration

• Artist/partner activation

• Hosted third-party

content

• Social & digital

extensions

• Sweepstakes

• Events

Music Choice • 328 W. 34th Street • New York, NY 10001 • 646.459.3300 • corporate.musicchoice.com/advertising

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What’s Next: IPTV

All MC products, with enhanced programming and

interactive capabilities, are being made available

through TV Everywhere & IPTV Applications.

Insert Picture

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adidas Originals

Objective

• Boost adidas’ association

with hip-hop music

among Persons 12-24

while integrating the

brand’s spokesperson

Solution

• MC created a Hip-Hop

Style playlist featuring

videos from adidas

partners B.o.B and Big

Sean in addition to other

fashion-forward artists

Sponsorship Elements

• Pre-and mid-roll spots

• Custom animated overlay

• Custom playlist opening and closing

TOP-BOTTOM: Playlist open and transition

Music Choice • 328 W. 34th Street • New York, NY 10001 • 646.459.3300 • corporate.musicchoice.com/advertising

Page 19: PowerPoint Presentationcorporate.musicchoice.com/files/3814/3982/2983/2015_Media_Kit...a dedicated Sexy Videos VOD folder including the sexiest single-play music videos, behind-the-scenes

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Disney “Big Hero 6”

Objective

• Drive on demand orders

for BH6 among Kids 9-14

Solution

• MC created a custom

Super Group Playlist,

featuring the film’s single

“Immortals”, featuring

BH6 character Baymax,

who was integrated into

the playlist opens

through an exclusive

animated short.

Sponsorship Elements

• Pre-and mid-roll spots

• Custom animated overlay

• Custom playlist opening and closing

• Video and animated short integration

TOP-BOTTOM: Baymax exclusive animated short

and custom playlist open

Music Choice • 328 W. 34th Street • New York, NY 10001 • 646.459.3300 • corporate.musicchoice.com/advertising

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Fox “Empire”

Objective

• Drive tune-in to FOX’s

newest series “Empire”

among A18-34/18-49

Solution

• MC created a custom

Hip-Hop Emperors

playlist around the

show’s love, war, family,

sacrifice, money, and

music” tagline, hosted by

star Grace Gealey

Sponsorship Elements

• Pre- and mid-roll spots

• Custom animated overlay

• Custom playlist opening and closing

• Talent integration

TOP-BOTTOM: Custom hosted playlist and custom animated overlay

Music Choice • 328 W. 34th Street • New York, NY 10001 • 646.459.3300 • corporate.musicchoice.com/advertising

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Hyundai Elantra

Objective

• Boost brand awareness

and equity, positioning

the brand as fun and

culturally relevant

among Gen Y

Solution

• MC created Pioneers,

an original series that

chronicles innovative

artists, including Estelle,

Luke Bryan, Jared Leto

of Thirty Seconds to

Mars, and Macklemore

TOP-BOTTOM: Custom show open and sponsor billboard

Sponsorship Elements

• Pre- and mid-roll spots

• Custom animated overlay

• Original series created around brand pillars

• Brand integration in show open

Music Choice • 328 W. 34th Street • New York, NY 10001 • 646.459.3300 • corporate.musicchoice.com/advertising

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Universal “Fifty Shades of Grey”

TOP-BOTTOM: Fifty Shades Music open

and custom animated overlay

Objective:

• Drive “Fifty Shades of

Grey” on demand orders

Solution:

• MC’s custom campaign

showcased the film’s

romance-driven plot with

a dedicated Sexy

Videos VOD folder

including the sexiest

single-play music videos,

behind-the-scenes clips

and custom Fifty

Shades Music playlist

that featured songs from

the soundtrack

Sponsorship Elements:

• Pre- and mid-roll spots* (playlist only)

• Custom animated overlay

• Custom opening/closing graphics (playlist only)

Music Choice • 328 W. 34th Street • New York, NY 10001 • 646.459.3300 • corporate.musicchoice.com/advertising

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WB “Magic Mike XXL”

TOP-BOTTOM: Fifty Shades Music open

and custom animated overlay

Objective:

• Help drive attendance to

the theatrical release of

“Magic Mike XXL”

Solution:

• MC created the custom

Girls Night Out playlist

featuring the hottest

girls-only anthems

Sponsorship Elements:

• Pre- & mid-roll spots

• Custom animated

overlay

• Custom opening/closing

graphics

Music Choice • 328 W. 34th Street • New York, NY 10001 • 646.459.3300 • corporate.musicchoice.com/advertising

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Spots: Video On Demand & MC Play

Deadline: 1 week before flight start

Preferred Format: HD (High Definition)

HD Specs:

Wrapper: QuickTime/MOV or MXF

• Codec: Preferred: Apple Pro Res or XDCAM

– Not preferred, but also accepted: H.264

• Aspect Ratios:

– Preferred: 16:9 1080i or 720p (4:3 safe)

– 16:9 1080i or 720p Pillared

• Frame Rate: 29.97 fps, 59.94 fps, or 23:98 fps

• Audio: Stereo Pair / AUDIO LIMIT -12

• 3-5 frames of black only at the head and tail of video.

(No bars, slates, or copyright).

Commercial Clearance:

Submission of a commercial to air on Music Choice shall constitute the advertiser’s and/or agency’s warranty that all

elements of commercials have been cleared for air with

respect to all intellectual property rights: this includes but is

not limited to rights of privacy and master, mechanical,

performance and synchronization rights for music. Changes of commercial copy within two weeks of current

flight will be accommodated as soon as operation permits.

Ad Specs & Creative Guidelines

Music Choice • 328 West 34th Street, New York, NY 10001 • 646.459.3300 • corporate.musicchoice.com/advertising

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Digital Delivery or Tape Format:

• Extreme Reach

– Destination ID: 59409

– Destination Name: Music Choice

– Market: Network

– Customer ID: 14490

– Customer Name: Music Choice

• DMDS

• Universal

• Also accepted: HDCAM

Materials may be sent via your FTP site. Please include:

• Agency Name

• Contact Name

• Phone Number/Email

• IP Address/Login Information

Please include commercial instructions:

• Client

• Product

• ISCI Code

• Length

• Flight Dates

Ad Specs & Creative Guidelines

Music Choice • 328 West 34th Street, New York, NY 10001 • 646.459.3300 • corporate.musicchoice.com/advertising

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Overlay & Sponsor Graphics: VOD & MC Play

Overlays are created in HD

Deadline: 3 weeks before flight start

Preferred Format: Layered Photoshop file/PSD (HD)

• Also accepted: EPS, JPEG, TIFF or TARGA

Include:

• Logo, product image(s), tagline/copy points,

video (if applicable), copyright/ratings information

– Overlays are on-screen for <10 seconds, please

keep that in mind when submitting copy

Graphic Specs:

• Aspect Ratio:

– HD: 16:9 (1920 x 1080 pixels)

– SD: 4:3 (720 x 486 pixels)

• Minimum Graphic Resolution:

– 72 dpi

Ad Specs & Creative Guidelines

Music Choice • 328 West 34th Street, New York, NY 10001 • 646.459.3300 • corporate.musicchoice.com/advertising

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Ad Panels: Music Channels

Deadline: 2 weeks before flight start

Preferred Format: Layered Photoshop file/PSD (HD)

• Also accepted: EPS, JPEG or TIFF

Include:

• Logo, product image(s), tagline/copy points,

video (if applicable), copyright/ratings information

– The most effective ad panels have simple,

straightforward designs – image, logo, copy blurb

Graphic Specs:

• Minimum Graphic Resolution:

– 72 dpi

Ad Specs & Creative Guidelines

Music Choice • 328 West 34th Street, New York, NY 10001 • 646.459.3300 • corporate.musicchoice.com/advertising

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Ad Specs & Creative Guidelines

Music Choice • 328 West 34th Street, New York, NY 10001 • 646.459.3300 • corporate.musicchoice.com/advertising

Spots and instructions to Traffic:

Barry Schwartz

Music Choice

328 West 34th Street

New York, NY 10001

646.459.3300

[email protected]

Colleen Cusack

Music Choice

328 West 34th Street

New York, NY 10001

646.459.3300

[email protected]

Graphics to Marketing:

Amanda Thomas-Whitfield

Music Choice

328 West 34th Street

New York, NY 10001

646.459.3300

[email protected]