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TRANSCRIPT
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What’s New With Music Choice
Music Choice is the #1 music provider on television, and
we’re offering more music – and more original content – than
ever before.
Our exclusive originals bring viewers closer than ever to their
favorite artists by letting them tell their stories directly to fans.
Plus, we’ll be at the biggest music awards shows and events
of the year, giving viewers an all-access pass to the Red
Carpet, backstage and behind-the-scenes. Finally, we’re
bringing some of the best digital content to the biggest screen
in the house.
Music Choice. Your home for music and more.
Music Choice • 328 W. 34th Street • New York, NY 10001 • 646.459.3300 • corporate.musicchoice.com/advertising
Music Choice Networks
Music Choice • 328 W. 34th Street • New York, NY 10001 • 646.459.3300 • corporate.musicchoice.com/advertising
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Music Videos, Playlists & Countdowns
Programming is tentative and subject to change
Music Videos
• Up to 14,000 videos
across all genres,
including pop, urban,
country & Latin
Themed Playlists
• 4-5 music videos strung
together as a single long-
form show
Countdowns
• Fans and artist weigh in
on the top videos and
music news of the week in
The Weekend Countdown,
hosted by Sophie Sumner
• The MC 100 breaks down
the year in music with
this in-depth look at the
biggest hits of 2015
Music Choice • 328 W. 34th Street • New York, NY 10001 • 646.459.3300 • corporate.musicchoice.com/advertising
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Artist Docs & Profiles
Programming is tentative and subject to change
Primed
• Get to know the next big thing in music
Chronicles
• Traces the paths today’s biggest hip-hop acts took to the top
Behind the Lines
• Tells the tales that inspired the music, directly from the artists and writers who pen the hits
The F Word
• Artists reflect on their fame - highs and lows, to everything in between
MC Icons
• Honors the biggest artists
Music Choice • 328 W. 34th Street • New York, NY 10001 • 646.459.3300 • corporate.musicchoice.com/advertising
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Music Awards Shows
Programming is tentative and subject to change
Celebrate music’s biggest
stars with MC’s special
awards show previews. We
also hit the Red Carpet and
backstage to get the scoop
from all the winners.
Pop Music Awards
• American Music Awards
• New Year’s Rockin’ Eve
• GRAMMY Awards
• Billboard Music Awards
Country
• CMA Awards
• CMA Country Christmas
Academy of Country
Music Awards
• CMA Music Festival
Music Choice • 328 W. 34th Street • New York, NY 10001 • 646.459.3300 • corporate.musicchoice.com/advertising
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Digital Content
Programming is tentative and subject to change
Bart Baker
• YouTube’s King of
Parodies brings his humor
to MC with today’s top
music video parodies & a
best-of viral video show
Epic Rap Battles of History
• Historical and pop culture
figures – like Mozart vs.
Skrillex face off in comedic
rap battles
Questionable Choices
• Taking selfies in church,
oversharing on social
media – we’re grabbing
some of the funniest
personalities we know to
judge it all
BuzzVines
• The best vine compilations
from the web
Music Choice • 328 W. 34th Street • New York, NY 10001 • 646.459.3300 • corporate.musicchoice.com/advertising
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2015-2016 Programming Stunts
Programming is tentative and subject to change.
4Q 2015 1Q 2016 2Q 2016 3Q 2016
OCTOBER JANUARY APRIL JULY
CMA Awards
Halftime
Performers
GRAMMYs
ACM Awards CMA Music
Festival
NOVEMBER FEBRUARY MAY AUGUST
American
Music Awards
Black History
Month
Billboard
Music Awards
Back to
School
DECEMBER MARCH JUNE SEPTEMBER
MC 100
Holiday Hits Spring Break
Essence
Music Festival
Latin Music
Awards
Hispanic
Heritage
Month
Music Choice • 328 W. 34th Street • New York, NY 10001 • 646.459.3300 • corporate.musicchoice.com/advertising
• #1 Video On Demand network
• Only Nielsen-rated VOD network
• Dynamic Ad Insertion launching 4Q ‘15
• Strong demo delivery: #6 among P12-34 and
#11 among P18-34
• Available in 48MM households
MC VOD: Largest On Demand Network
Sources: VIEWS: Rentrak OnDemand Essentials, FY2014. Excludes non-participating networks. RANK: Nielsen via NPOWER, VPVH Ranker, Full Day, L+7, 1Q 2015. Excludes
Spanish-language and sports networks. DISTRIBUTION: MC, May 2015.
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P12-34
1 MTV 801
2 MTV2 783
3 Adult Swim 680
4 Comedy Central 652
5 TeenNick 636
6 Music Choice 623
7 Fuse 565
8 FXX 565
9 ABC Family 557
10 VH1 552
11 Nick at Nite 517
12 E! 479
13 Cartoon Network 446
14 Centric 433
15 TruTV 432
P18-34
1 MTV2 549
2 Comedy Central 547
3 MTV 543
4 Adult Swim 477
5 VH1 451
6 FXX 444
7 E! 412
8 Fuse 402
9 ABC Family 397
10 Nick at Nite 356
11 Music Choice 327
12 TBS 327
13 FX 323
14 BET 319
15 TruTV 319
MC VOD: Popular with Millennials
High audience concentration of key demographics –
better than or comparable to most youth-oriented networks
Source: Nielsen via NPOWER, VPVH Ranker, Full Day, L+7, 1Q 2015. Excludes Spanish-language and sports networks.
Music Choice • 328 W. 34th Street • New York, NY 10001 • 646.459.3300 • corporate.musicchoice.com/advertising
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MC VOD: Targeted Advertising
Pair ads with specific artists or genres
to best reach your target demo
Note: In Nielsen NPOWER, MC’s music genres are listed as Programs.
URBAN
Hip-Hop & R&B
Rap
R&B Soul
POP
Adult Hits
Hit List
Hit List Teen
Kids Only
ROCK
Rock
Alternative
LATINO
Pop Latino
Música Urbana
COUNTRY
Today’s Country
Music Choice • 328 W. 34th Street • New York, NY 10001 • 646.459.3300 • corporate.musicchoice.com/advertising
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Music Choice Play:
Cable Music Network
Music Choice Play is a pop
music network for
Millennials, bringing fans
closer to artists, their
stories, and each other,
through compelling content
designed for a social
generation.
Programming includes:
• Music video shows &
countdowns
• Artist docs & profiles
• Awards show specials
• Digital content
Music Choice • 328 W. 34th Street • New York, NY 10001 • 646.459.3300 • corporate.musicchoice.com/advertising
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Music Channels:
Largest In-Home Music Service
MC’s Music Channels reach
a large, diverse audience –
larger than many streaming
music services and larger
than most cable networks
• 49MM monthly viewers
• 2.6 people per viewing
• Watch 3.5 hours per day
• 50 channels
• 50MM homes
Sources: VIEWERSHIP: Ipsos OTX MediaCT, MC Viewer Study, May 2015. DISTRIBUTION: MC, May 2015.
Music Choice • 328 W. 34th Street • New York, NY 10001 • 646.459.3300 • corporate.musicchoice.com/advertising
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Music Channels vs. Cable
Sources: Nielsen NPOWER, Ratings Analysis Time Period Report, Live+7, Total Day M-Su 6a-6a, P13+, Dec 2014;
Ipsos OTX MediaCT, MC Viewer Study, P13+ AQH.
MC’s Music Channel viewership is so huge, that if you
aggregated the audience of all the channels, it would
make Music Choice the largest cable network
Rank Network Avg Aud
1 Music Choice 7,271,126
2 ESPN 1,130,546
3 USA 1,017,283
4 Fox News 1,002,120
5 Adult Swim 963,677
6 TNT 961,723
7 ABC Family 940,655
8 Hallmark 934,438
9 History 763,154
10 FX 694,247
11 TBS 685,315
12 HGTV 663,484
13 Discovery 650,986
14 A&E 642,677
15 AMC 614,128
Rank Network Avg Aud
1 ESPN 1,130,546
2 USA 1,017,283
3 Fox News 1,002,120
4 Adult Swim 963,677
5 TNT 961,723
6 ABC Family 940,655
7 Hallmark 934,438
8 History 763,154
9 FX 694,247
10 TBS 685,315
11 MC’s Sounds
of the Seasons 664,004
12 HGTV 663,484
13 Discovery
Channel 650,986
14 A&E 642,677
15 AMC 614,128
Music Choice • 328 W. 34th Street • New York, NY 10001 • 646.459.3300 • corporate.musicchoice.com/advertising
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Advertising Opportunities
Customized programs
tailored to campaign goals
• Pre-roll spots or ad
adjacencies
• Custom playlists or
episodes
• Show sponsorship
• Brand/product
integration
• Artist/partner activation
• Hosted third-party
content
• Social & digital
extensions
• Sweepstakes
• Events
Music Choice • 328 W. 34th Street • New York, NY 10001 • 646.459.3300 • corporate.musicchoice.com/advertising
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What’s Next: IPTV
All MC products, with enhanced programming and
interactive capabilities, are being made available
through TV Everywhere & IPTV Applications.
Insert Picture
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adidas Originals
Objective
• Boost adidas’ association
with hip-hop music
among Persons 12-24
while integrating the
brand’s spokesperson
Solution
• MC created a Hip-Hop
Style playlist featuring
videos from adidas
partners B.o.B and Big
Sean in addition to other
fashion-forward artists
Sponsorship Elements
• Pre-and mid-roll spots
• Custom animated overlay
• Custom playlist opening and closing
TOP-BOTTOM: Playlist open and transition
Music Choice • 328 W. 34th Street • New York, NY 10001 • 646.459.3300 • corporate.musicchoice.com/advertising
Page 19
Disney “Big Hero 6”
Objective
• Drive on demand orders
for BH6 among Kids 9-14
Solution
• MC created a custom
Super Group Playlist,
featuring the film’s single
“Immortals”, featuring
BH6 character Baymax,
who was integrated into
the playlist opens
through an exclusive
animated short.
Sponsorship Elements
• Pre-and mid-roll spots
• Custom animated overlay
• Custom playlist opening and closing
• Video and animated short integration
TOP-BOTTOM: Baymax exclusive animated short
and custom playlist open
Music Choice • 328 W. 34th Street • New York, NY 10001 • 646.459.3300 • corporate.musicchoice.com/advertising
Page 20
Fox “Empire”
Objective
• Drive tune-in to FOX’s
newest series “Empire”
among A18-34/18-49
Solution
• MC created a custom
Hip-Hop Emperors
playlist around the
show’s love, war, family,
sacrifice, money, and
music” tagline, hosted by
star Grace Gealey
Sponsorship Elements
• Pre- and mid-roll spots
• Custom animated overlay
• Custom playlist opening and closing
• Talent integration
TOP-BOTTOM: Custom hosted playlist and custom animated overlay
Music Choice • 328 W. 34th Street • New York, NY 10001 • 646.459.3300 • corporate.musicchoice.com/advertising
Page 21
Hyundai Elantra
Objective
• Boost brand awareness
and equity, positioning
the brand as fun and
culturally relevant
among Gen Y
Solution
• MC created Pioneers,
an original series that
chronicles innovative
artists, including Estelle,
Luke Bryan, Jared Leto
of Thirty Seconds to
Mars, and Macklemore
TOP-BOTTOM: Custom show open and sponsor billboard
Sponsorship Elements
• Pre- and mid-roll spots
• Custom animated overlay
• Original series created around brand pillars
• Brand integration in show open
Music Choice • 328 W. 34th Street • New York, NY 10001 • 646.459.3300 • corporate.musicchoice.com/advertising
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Universal “Fifty Shades of Grey”
TOP-BOTTOM: Fifty Shades Music open
and custom animated overlay
Objective:
• Drive “Fifty Shades of
Grey” on demand orders
Solution:
• MC’s custom campaign
showcased the film’s
romance-driven plot with
a dedicated Sexy
Videos VOD folder
including the sexiest
single-play music videos,
behind-the-scenes clips
and custom Fifty
Shades Music playlist
that featured songs from
the soundtrack
Sponsorship Elements:
• Pre- and mid-roll spots* (playlist only)
• Custom animated overlay
• Custom opening/closing graphics (playlist only)
Music Choice • 328 W. 34th Street • New York, NY 10001 • 646.459.3300 • corporate.musicchoice.com/advertising
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WB “Magic Mike XXL”
TOP-BOTTOM: Fifty Shades Music open
and custom animated overlay
Objective:
• Help drive attendance to
the theatrical release of
“Magic Mike XXL”
Solution:
• MC created the custom
Girls Night Out playlist
featuring the hottest
girls-only anthems
Sponsorship Elements:
• Pre- & mid-roll spots
• Custom animated
overlay
• Custom opening/closing
graphics
Music Choice • 328 W. 34th Street • New York, NY 10001 • 646.459.3300 • corporate.musicchoice.com/advertising
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Spots: Video On Demand & MC Play
Deadline: 1 week before flight start
Preferred Format: HD (High Definition)
HD Specs:
Wrapper: QuickTime/MOV or MXF
• Codec: Preferred: Apple Pro Res or XDCAM
– Not preferred, but also accepted: H.264
• Aspect Ratios:
– Preferred: 16:9 1080i or 720p (4:3 safe)
– 16:9 1080i or 720p Pillared
• Frame Rate: 29.97 fps, 59.94 fps, or 23:98 fps
• Audio: Stereo Pair / AUDIO LIMIT -12
• 3-5 frames of black only at the head and tail of video.
(No bars, slates, or copyright).
Commercial Clearance:
Submission of a commercial to air on Music Choice shall constitute the advertiser’s and/or agency’s warranty that all
elements of commercials have been cleared for air with
respect to all intellectual property rights: this includes but is
not limited to rights of privacy and master, mechanical,
performance and synchronization rights for music. Changes of commercial copy within two weeks of current
flight will be accommodated as soon as operation permits.
Ad Specs & Creative Guidelines
Music Choice • 328 West 34th Street, New York, NY 10001 • 646.459.3300 • corporate.musicchoice.com/advertising
Digital Delivery or Tape Format:
• Extreme Reach
– Destination ID: 59409
– Destination Name: Music Choice
– Market: Network
– Customer ID: 14490
– Customer Name: Music Choice
• DMDS
• Universal
• Also accepted: HDCAM
Materials may be sent via your FTP site. Please include:
• Agency Name
• Contact Name
• Phone Number/Email
• IP Address/Login Information
Please include commercial instructions:
• Client
• Product
• ISCI Code
• Length
• Flight Dates
Ad Specs & Creative Guidelines
Music Choice • 328 West 34th Street, New York, NY 10001 • 646.459.3300 • corporate.musicchoice.com/advertising
Overlay & Sponsor Graphics: VOD & MC Play
Overlays are created in HD
Deadline: 3 weeks before flight start
Preferred Format: Layered Photoshop file/PSD (HD)
• Also accepted: EPS, JPEG, TIFF or TARGA
Include:
• Logo, product image(s), tagline/copy points,
video (if applicable), copyright/ratings information
– Overlays are on-screen for <10 seconds, please
keep that in mind when submitting copy
Graphic Specs:
• Aspect Ratio:
– HD: 16:9 (1920 x 1080 pixels)
– SD: 4:3 (720 x 486 pixels)
• Minimum Graphic Resolution:
– 72 dpi
Ad Specs & Creative Guidelines
Music Choice • 328 West 34th Street, New York, NY 10001 • 646.459.3300 • corporate.musicchoice.com/advertising
Ad Panels: Music Channels
Deadline: 2 weeks before flight start
Preferred Format: Layered Photoshop file/PSD (HD)
• Also accepted: EPS, JPEG or TIFF
Include:
• Logo, product image(s), tagline/copy points,
video (if applicable), copyright/ratings information
– The most effective ad panels have simple,
straightforward designs – image, logo, copy blurb
Graphic Specs:
• Minimum Graphic Resolution:
– 72 dpi
Ad Specs & Creative Guidelines
Music Choice • 328 West 34th Street, New York, NY 10001 • 646.459.3300 • corporate.musicchoice.com/advertising
Ad Specs & Creative Guidelines
Music Choice • 328 West 34th Street, New York, NY 10001 • 646.459.3300 • corporate.musicchoice.com/advertising
Spots and instructions to Traffic:
Barry Schwartz
Music Choice
328 West 34th Street
New York, NY 10001
646.459.3300
Colleen Cusack
Music Choice
328 West 34th Street
New York, NY 10001
646.459.3300
Graphics to Marketing:
Amanda Thomas-Whitfield
Music Choice
328 West 34th Street
New York, NY 10001
646.459.3300