Kayla phelaN

YOU’LL THANK US IN THE MORNING.

YOU’LL THANK us in THE MORNING.

Creative brief

Target market: Men and women ages 21-30. They drink fairly regularly with their friends. On occasion they serve as the designated driver and drink non-alcoholic beverages for the night.

CampaigN goal: Gain awareness for the brand and increase sales within the target market through an online promotion.

CampaigN aNd PromotioN Overview: People do stupid things when they are drunk. The designated driver may not be able to get drunk with their friends, but they have the pleasure of watching the stupid things their friends do over the course of the night. A lot of these experiences are documented with pictures and videos. Going off this idea, O’Doul’s is offering customers who act as the designated driver to document their night and get rewarded for it. Rewards include Odouls gear for weekly featured drivers and a Jeep Grand Cherokee for the overall grand prize winner.

YOU’LL THANK us IN THE MORNING.

YOU’LL THANK us iN THE MORNING.

MINI-SITE

YOU’LL THANK us in THE MORNING.

Splash Page: Sign in using birth date to enter the mini-site.

Homepage: Into to each of the pages on the mini-site

RewardS: Explains the prizes of the promotion and step-by-step instructions how to get involved.

DesigNated Driver:: A user can either set-up an account or view and update their current Odouls account.

College Humor: Displays the weekly featured driver with a link to their profile. The page also displays a stream of other recent submissions from other designated drivers.

CoNteNt Overview

YOU’LL THANK us iN THE MORNING.

SITE MAP

YOU’LL THANK us iN THE MORNING.

SPLASH PAGE

YOU’LL THANK us iN THE MORNING.

homepage

YOU’LL THANK us iN THE MORNING.

rewards

YOU’LL THANK us iN THE MORNING.

DesigNated driver

YOU’LL THANK us iN THE MORNING.

College humor

YOU’LL THANK us iN THE MORNING.

SOCIAL MEDIA

YOU’LL THANK us iN THE MORNING.

SMARTPHONE APP

OVERVIEW: the application functions as a mobile version of the mini-site. It contains all of the same pages as the site does but also includes

profile page

college humor

foursquare

designated driver finder

YOU’LL THANK us in THE MORNING.

Splash page

The splash page is displayed once the app is downloaded. It shows up one time only and once the user logs in, it will not pop up again.

It asks for the users date of birth.

YOU’LL THANK us in THE MORNING.

homepage

The home page allows the user to decide which pages of the app they want to navigate to. The bottom of every other page contains the Odouls logo which when clicked allows the user to get back to the homepage.

YOU’LL THANK us in THE MORNING.

profile

The profile page is where the user can update their designated driver profile via their cell phone. On this page they can change their profile picture, add photos and videos to their DD stream, and access their Foursquare account,

YOU’LL THANK us in THE MORNING.

Profile coNt.

There will be two other pages off of the profile page. The “My Photos” and “My Videos” pages display all of the current photos and videos that have been uploaded on the user’s profile.

YOU’LL THANK us in THE MORNING.

DesigNated driver

This page in the app allows the user to enter their current location for a list of free Designated Drivers in their area. This service is only offered to registered users.

YOU’LL THANK us in THE MORNING.

College humor

This page is a mobile version of the mini-site page. Users can view the featured driver’s profile and then click on recently submitted photos to view other profiles.

YOU’LL THANK us in THE MORNING.

Foursquare app

The Foursquare App allows users to check-in to locations, tag their photos particular locations, search nightlife spots, and see where other Odouls members go out at night.

Foursquare badges

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