LA Co. Workforce Investment LA Co. Workforce Investment BoardBoard

““Golden Hub of Job Golden Hub of Job Opportunities” Opportunities”

Presented byMAYO Communications™

Award-Winning Award-Winning Public RelationsPublic Relations

““We don’t guarantee media, We don’t guarantee media, we just get it!”we just get it!”

www.MayoPR.com www.MayoPR.com

Los Angeles – NY – San DiegoLos Angeles – NY – San DiegoBern, SwitzerlandBern, Switzerland

100 % WMBE Registered with LA County – Since 1995 Two years - “Best media placement-print,” said PRSA Award-winning employee communications – Online, too Crisis communications, image rebuilding, outreach Proactive minority media relations – Global, Natn’l reach Top 50 Fastest Growing Small Business in SFV

About MAYO About MAYO CommunicationsCommunications

Los Angeles

San Diego

New York

2008 - Bern, Switzerland

Aida MayoAida Mayo President

• 15 yrs. managing public relations and public affairs campaigns.

• Strong multimedia, minority media relations and legal communications skills

Dan LaiDan LaiSenior Account Exec.

• 10 years award-winning writing and social cause and issues PR.

• Outstanding diversity issues, life sciences, corporate and governmental affairs experience

Campaign Project Campaign Project ManagementManagement

George S. Mc Quade IIIGeorge S. Mc Quade III General Mgr./VP

• Former print/radio/TV newsman (10years)

• Extensive PR, Gov., Utility and Corp. Comm. experience (10 years)

MAYO produces award-winning programs:

• Wal-Mart - Superstores

• MTA – Economic Warcast

• Alameda Corridor East Study Impact

• Hosp. Assn. of SoCal

• Gas Co. Supplier Diversity

• LAEDC & WTCA LA/LB

• California Chamber of Commerce

• Counterterrorism Expert CEO Elsa Lee (WMBE DVBE)

Award Winning Creative Award Winning Creative Team…Team…

• SCLC Prop. “B” $20 Billion Transp. Bond

When the stakes are high, clients call upon The MAYO…

There is noalternative to a

successful campaign.

There is noalternative to a

successful campaign.

The 10-day LA and Long Beach Ports Lockout

Wal-Mart SuperstoresImpact

Prop B $20 Billon Transportation Bond LAEDC

Economic Warcast

Overview

33TACTICS

11RESEARCH 22STRATEGY

Campaign BuilderCampaign Builder sets up a two-way, custom-tailored

communications between the MAYO’s client and the target audiences

Tactics: Theme Builder

Tactics: Campaign Builder

A Job Fair Days Outreach, Education Mentoring programs–Career Fair Day

MAYO’s programs are designed to fit each client’s specific needs

A program that captures the minds and hearts of Employers, employees & media

Potential target audiences include:

Campaign Builder can identify them and build a communications bridge

Media, Public, County Elected officials

•Minority Media•Suppliers/Vendors•Minority Organizations•Top Managers•Employees •WorkSource Centers

Tactics: Campaign Builder

Tactics: Proactive Media Relations Branding WIB With Diversity and Culture:

Message Development

• Media Kit:

• Create media kits for main stream and minority media outlets in WIB Network area

• Media Relations:• Developing stories: Focus on how WIB helps in

quality of life and diversity workplace issues

• Survey Media• Survey the media’s knowledge of your

industry issues & WIB’s Role in Creating Jobs

•Launch “Media Tours”• Media Event: Create a high-impact media

event - a One Day Job Fairs, good speakers and secure diverse media coverage

• Corporate Partners: Develop partnerships with sponsor or supporters like LAEDC, SoCalGas Co. and SCMBOD, Hispanic and Asian organizations (chambers) for franchise buzz

•Education Kit: Inspire local schools - poster contests -select nonprofit for tours that lead to powerful mentoring programs – invite minority media

Tactics: Pilot Program

Post-Launch:• Monthly Newsletter

• Create and distribute a monthly newsletter with stories about the success of the diverse WIB programs

• Media Hotline• Media Hotline / Employee Grapevine – phone line

used for promoting WIB media eventsand ongoing programs

• Industry Experts• Register industry experts online with media

• Check editorial calendars and radio/TV talk shows

• Awards• Submit your work for industry awards

• Announce awards and ceremonies

• Employee awards luncheon (quarterly)

• Media awards (annually)

Tactics: Pilot Program

Promoting WIB Diversity Success: Corporate Partnership Media Relations:

• Bimonthly news releases on the

success of client’s Program

• Target minority editors/writers, publications and industry trades

• Target industry publications in the WIB family of business partners (also send releases on employees to hometown papers)

Tactics: Pilot Program

Tactics: Minority Media Relations Campaign

• Editorial Board Meetings: Schedule meetings with client representatives and editors at key publications.

• Opinion-Editorials: Work with business partners to place op-eds in key publications

• Letters-to-the-Editor: Work with partners in the writing and placement of letters-to-the-editor

• WIB News Tipsheet: Breaking News – General feature stories - upcoming events

LA Co. Workforce Investment LA Co. Workforce Investment BoardBoard

““Golden Hub of Job Golden Hub of Job Opportunities”Opportunities”

Presented byMAYO Communications™