6%

28%

28%

21%

16%

< 18 years

18 to 29

30 to 44

45 to 60

60+

73%

9%

9%

4%

5%

With children under 6: 13% With children 7 to 12: 13% With youth 13 to 17: 11%

Yes 28%

No 72%

Yes 14%

No 86%

Once 55%

Twice 24%

Three

or more

21%

FACEBOOK: Total followers: 212,300 Total impressions during stampede 2018: 23.7 Million Audience increase: 6%

TWITTER: Total followers: 112,800 Total reach during stampede 2017: 2.3 Million Audience Increase: 5%

INSTAGRAM: Total followers: 65,700 “Likes” During Stampede 2017: 68,000 Audience Increase: 20%

CALGARYSTAMPEDE.COM 2018 VIEWERSHIP HIGHLIGHTS

10.9 MILLION viewers tuned in to watch the 2018 Calgary Stampede Rodeo and GMC Rangeland Derby on CBC and Wrangler networks # Viewers tuned in to watch the 2019 Calgary Stampede Parade

Jan 1, 2018 – Aug 1, 2018 # Page Views

Base Sponsorship Benefits

BENEFIT CHAMPION ($400k+)

STOCKMEN’S CLUB

($200K - $400K)

RANCHMAN ($75K - $199K)

CATTLE BARON

($20K - $74K)

Customization of Sponsorship based on Marketing Objectives

Category Exclusivity

Official Designation

Access to Logos & Trademarks

Access to Concert and Rodeo Experiences

All-Access Accreditation

Digital and Social Media Presence

Invites to Exclusive Stampede Time Events

Activation Opportunities

Selling Opportunities

B2B Networking Opportunities