powerpoint presentation: summer 2011 internship
DESCRIPTION
This deck illustrates my responsibilities and projects for the 2011 Summer internship program at IMG in the Sales and Marketing Department. Skills: Presentation + design + experienceTRANSCRIPT
20 11
SUMMER INTERNSHIP
INTRODUCTION
ALEXA MARTZ IMG MEDIA SALES + MARKETING
ABOUT
IMG MEDIA
Business with the highest ROI for IMG
about $65 M EBIT (profit)
Divisions:
// Sales + Marketing // Distribution // Sponsorship + Advertising // Inflight + Inship
+ Closed Circuit // Digital Media // Radio // DVD + home video
WHAT DEPARTMENT AM I IN?
SALES + MARKETING Track record of significantly increasing rights revenues for clients– for example, since IMG Media’s appointment as exclusive sales agents to the World Snooker Association last year, we have increased their international rights revenues by over 2000%
IMG Media has enjoyed a long history of working with the world’s leading governing bodies and represent the rights to several of the world’s most prestigious organisations and sports events including: the International Olympic Committee, The All England Lawn Tennis and Croquet Club (Wimbledon), The Royal and Ancient Golf Club of St Andrews (The Open), and the iRB (International Rugby Board) for Rugby World Cups 2007 and 2011.
A number of new governing bodies have been added over the past year including IMG Media’s appointment as exclusive sales agents to the World Snooker Association in a five-year deal.
Since IMG Media took on the Pro- Bull Riding Association as clients, it has increased the audience for the sport from 44 million households in 2003 to more than 300 million today.
We have more than doubled the number of territories showing France’s Ligue 1 football matches, including securing Le Championnat’s first UK terrestrial platform on C4. We also produce and licence the world’s most distributed magazine programs in football (FIFA Futbol Mondial), rugby (Total Rugby) and multi-sport (Trans World Sport).
ABOUT WHAT DIVISION AM I IN?
TEAM Adam Kelly Head of Marketing
Jonathon Thorpe Marketing Executive
Henni Bateman-Williams Senior Marketing Assistant
Emma Balfour-Evans
ABOUT WHO DO I WORK WITH?
OUR PROJECTS Marketing materials
// Programme Catalogue(s) seasonal (x2) + yearly
// Entertainment pamphlets
Account management // TTR tour // FUEL TV
Programming
Development // Action Sports Channel
Asia …and more
ABOUT WHAT DO WE DO?
DAY # 1 Transcribing
ABOUT WHAT DID I DO?
DAY # 1 // TRANSCRIBING
ABOUT WHAT DID I DO?
0:01:21:43 You know I’ve traveled the world but I’ve never traveled the coast by train in the state I grew up in
0:07:11:32 So I thought I’d pick up some friends along the way to join me
DAY # 1 // RESEARCH
ABOUT WHAT DID I DO?
DAY # 1 // RESEARCH
ABOUT WHAT DID I DO?
DAY # 1 // RESEARCH
ABOUT WHAT DID I DO?
DAY # 1 // RESEARCH
ABOUT WHAT DID I DO?
DAY # 1 // RESEARCH
ABOUT WHAT DID I DO?
DAY # 1 // RESEARCH
ABOUT WHAT DID I DO?
+ FOCUS: //Surf //Skate // Snow //BMX
+ LOOK FOR: > events [BEST w/ in industry] >content providers riders (current & upcoming) >sponsors/partners of events
+ IMPLEMENTATION: Excel database creation: Event(s); Date(s); Location(s); Sponsor(s); Rider(s); Content & Programming providers; video(s); website; contact information
DAY # 1 // RESEARCH
ABOUT WHAT DID I DO?
LIFESTYLE MARKETING
AS TIME CONTINUED…
// RESEARCH
ABOUT WHAT DID I DO?
AS TIME CONTINUED…
// RESEARCH // TRANSCRIBING
ABOUT WHAT DID I DO?
AS TIME CONTINUED…
// RESEARCH // TRANSCRIBING // PROGRAMMING .
ABOUT WHAT DID I DO?
AS TIME CONTINUED…
// RESEARCH // TRANSCRIBING // PROGRAMMING // GENERAL ASST.
ABOUT WHAT DID I DO?
AS TIME CONTINUED…
// RESEARCH // TRANSCRIBING // PROGRAMMING // GENERAL ASST. // MEETINGS
ABOUT WHAT DID I DO?
AS TIME CONTINUED…
// RESEARCH // TRANSCRIBING // PROGRAMMING // GENERAL ASST. // MEETINGS // CHARITY EVENT
ABOUT WHAT DID I DO?
ABOUT WHAT DID I DO? // PROGRAMMING
ABOUT WHAT DID I DO? // PROGRAMMING
ABOUT WHAT DID I DO? // PROGRAMMING
ABOUT WHAT DID I DO? // GENERAL ASST.
+ Copywriting
> Assisted with drafting program descriptions for marketing materials + programme guides
+ Organisation of database(s)
ABOUT WHAT DID I DO? // MEETINGS
+ Discuss Marketing Materials
> Programme Catalogue(s)
seasonal (x2) + yearly update > Entertainment pamphlets A4 A3 Less text Digital version
ABOUT WHAT DID I DO? // CHARITY EVENT
+ Marketing + Promotions
> Designed & distributed promotional materials with team Posters Email Template Tickets
> Helped coordinate ticket sales
ABOUT WHAT DID I DO? // RESEARCH
+ Sales team assistance
ABOUT WHAT DID I DO? // RESEARCH
+ Events in the industry > attendance, exposure, respect
ABOUT WHAT DID I DO? // RESEARCH
CONCLUSION
QUESTIONS?