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TRANSCRIPT
Live Webinar 11th May, 9 PM IST
Digital Marketing – Knocking India’s Door - Sachin Sadare
What is Digital Economy?
Examples of a Digital Economy
Key Factors Influencing the Rise of a Digital Economy
• New set of digital tools and platforms available to entrepreneurs
• Less money required to start a digital enterprise/ venture
• New set of young digital consumers who use digital devices and feed on digital data
• Billions of dollars of investment made by big companies to ensure digital economy becomes a reality
• Government initiatives like Digital India & Skill India
The India Story – Internet Population (2016)
Digital Trends - Global
Digital Trends - The India Story (2017)
The India Story – Internet Population (2018)
The India Story – Smartphone Users (2018)
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium.
Digital marketing campaigns are becoming more prevalent, as digital platforms are increasingly incorporated into marketing plans & as people use digital devices instead of going to physical shops.
Digital Marketing Mix
The Digital Marketing Mix - Trends
Trends – Estimated Media Spends
Trends – Estimated Digital Media Spends
Traditional vs Digital Marketing
The India Story – Total Media Spend
The India Story – Traditional VS Digital Spend
The India Story – Digital Marketing Jobs (March 2017)
1. Website Designer – Create, Update & Maintain Websites
2. Analytics Executive/ Manager - Website Analytics & Reporting
3. SEO Executive/ Manager - Website SEO for higher rankings on Search Engines
4. PPC Campaign Executive/ Manager – Adwords or any other program
5. eCommerce Executive/ Manager - Setting Up and Managing an eCommerce Store
6. Outbound Email Campaign Manager - Managing Email Campaigns using software
7. Social Media Portfolio Manager – Manage Social Media Initiatives
8. Social Media Campaign Manager – Run Ad campaigns on channels like facebook, twitter
9. Mobile App Development – Android, iOS
10. Digital Marketing Strategy Manager – Guide companies on digital marketing strategies
Digital Marketing Roles on Offer
1. Register for Newsletters, Information, Tips & Tricks on website - www.digitaldojo.in
2. Like & Share Facebook Page - https://www.facebook.com/digitaldojo.in/
3. Subscribe to YouTube Channel & Share Videos –
https://www.youtube.com/channel/UCWATF6eF7ptYE6PcTj4xDLg
4. Follow LinkedIn Page - https://www.linkedin.com/company/digitaldojo.in
5. You can connect with me personally as well on my facebook page, linkedin page or my
personal website.
Register/ Like/ Share/ Subscribe/ Follow Us
Thank You! Email : [email protected] Website : http://www.digitaldojo.in/ Facebook : https://www.facebook.com/digitaldojo.in/ LinkedIn : https://www.linkedin.com/company/digitaldojo.in YouTube : https://www.youtube.com/channel/UCWATF6eF7ptYE6PcTj4xDLg