powerpoint presentation · who qualifies to become a rural farmers’ agent . competitive analysis...
TRANSCRIPT
Leveraging mobile technology to assist smallholder farmers access genuine quality affordable farm inputs
through Rural Farmers’ Agents in Uganda
Est. 2016
The Problem
30% sub-standard farm inputs on the
Ugandan market
$1.5bn revenue lost by per year due
to sub-standard farm inputs [New Vision,
2016]
Sub-standard farm inputs
The Solution: Rural Farmers’ Agents
Agents process orders
for farm inputs on behalf
of smallholder farmers
Traction Till Date
100+ JOBS
CREATED AS
RURAL FARMERS’
AGENTS
40% FEMALE
AGENTS RECRUITED
UGX 10M AVERAGE COMMISSION
EARNED BY EACH FARMER
ORGANIZATION AGENT
PER MONTH
100,000+FARMERS REACHED
UGX 1M AVERAGE COMMISSION
EARNED BY EACH
INDIVIDUAL AGENT PER
MONTH
UGX 2.5M AVERAGE COMMISSION
EARNED BY EACH MOBILE
MONEY AGENT PER
MONTH
How we recruit Rural Farmers’ Agents
Agents submit
Applications
Screen & train
Agents
Deployment of
Agents
Continuous
capacity building
Process orders &
earn commissions
Agents apply on USSD Platform or Web App at www.famunera.com
Famunera reviews Agents Applications, screens and trains the selected Agents.
Famunera deploys the trained Agents to serve farmers within their respective communities.
Famunera offers continuous capacity building in order to grow their expertise.
The Agents process orders and get paid atleast UGX 500 per unit of farm inputs processed by Agent.
How do Rural Farmers’ Agents earn?
UGX 500 per unit of farm inputs contained within the entire order processed by
Agent
Other benefits for the RFAs include: Capacity building
Access to NSSF Voluntary Saving Scheme
Among others
Farmers’ Organization
Mobile Money Agent
Farmer Group Leader
• Should assist farmers to process orders for farm inputs from Famunera.
• Should have a small space to accommodate up to 1,000 Kgs of farm inputs for a few hours.
• Should assist farmers to process orders for farm inputs from Famunera.
• Should have a small space to accommodate up to 250 Kgs of farm inputs for a few hours.
• Should assist farmers to process orders for farm inputs from Famunera.
• Should have a small space to accommodate up to 250 Kgs of farm inputs for a few hours.
Who qualifies to become a Rural Farmers’ Agent
Competitive Analysis
COMPETITIONApplication ease of use
Genuine Quality
AffordabilityConvenient
Payment Solutions
Free Farming Advisory Support
Fast Delivery (within 1
day)
Traceability (from farm inputs to produce market)
RURAL FARM
INPUTS DEALERS
X X X X X X X
Customer testimonials
East African Seed (U) Ltd (Seed
breeder / supplier), Kampala
District, Uganda
“Smallholder farmers can now easily order
for our seeds and crop health products
then are conveniently delivered to them
across Uganda using Famunera. Asante!”
Nangobi Joan (Crop farmer)
Buyende District, Uganda
“I always order for genuine quality
affordable farm inputs from Famunera and
they even deliver to me within 1 day which
saves me money and time. Thank you for
the good work you are doing!”
Famunera and SDGs
Sustainable
agriculture is the most
effective tool to end
poverty. When farmed
properly, with quality
inputs, the fertile land
in Uganda has the
ability to lift millions
out of poverty
According to the FAO,
Uganda's fertile
agricultural land has
the potential to feed
200 million
people. 80% of
Uganda’s land is
arable but only 35% is
being cultivated.
We aim to revitalize
agribusiness and
provide Ugandan
smallholder farmers
with sustainable
economic
opportunities by
introducing data-
driven tech solutions
for their challenges.
Our Farmer Credit
Score Tool ensures
financial inclusion for
the disenfranchised
women that make up
60% of Ugandan
smallholder farmers.
Famunera seeks to
close the supply-gap
for agro inputs. Close
to Ugx 14B is lost
annually through
counterfeit agro
chemicals.
Counterfeiting is
highest within
herbicides, maize
seeds especially Hybrid
varieties.
E-mails: [email protected] / [email protected]
Tel: +256 758 956755 / +256 786 224601
Web App: www.famunera.com
Contact Us