April 2014

Introduction to blanja.com

About blanja

• The largest telco operator in Indonesia with more than 130 mio mobile subscribers thru its subsidiary, Telkomsel

• Committed to develop broadband and internet access throughout the nation.

• The world largest ecommerce marketplace

• 128 million active users globally• More than 500 million items

listed on eBay• More than 1.3 million sellers

worldwide use eBay as a primary or secondary source of income

• Joint Venture - PT Metraplasa

• Committed to deliver the best and most innovative e-commerce marketplace to help brands and retailers of all sizes in Indonesia to compete successfully in a connected world

www.blanja.com

Indonesia ecommerce landscape

B2C

Market Place

Classified-Ad• Free/paid listing service ad• Off line transaction (buyer and

seller connect directly)

• Consignment/margin based model

• “own” the product• Manage own inventory• Provide platform to

support services to do online transaction

• No own inventory• Seller own the

product• Provide platform to

support services to do online transaction

Topology Marketplace

Internet PaymentGateway

Logistic BankBank

Bank

CCATMInternet BankingCOD

Suppliers BuyersSellers Buyers

www.blanja.com

Manfaat e-commerce

• Jangkauan channel penjualan yang sangat luas

• Pengurangan significant biaya operasional

• Implementasi kreatif promosi yang lebih relatif cepat,murah dan tepat sasaran

• Memperkecil entry-barrier bagi siapapun yang ingin melakukan bisnis ritel

• Membuka lapangan kerja baru

• Peningkatan penjualan yang relatif cepat

Mengapa Indonesia sangat cocok untuk industri ecommerce

• Jumlah pengguna mobile yang melebihi jumlah penduduk

• Peningkatan pertumbuhan pengguna internet (PC dan Mobile)

• Peningkatan pertumbuhan pengguna Smartphone

• Geography Indonesia yang berbentuk kepulauan

• Infrastruktur pendukung bisnis yang belum merata

• Peningkatan daya beli masyarakat Indonesia

• Pertumbuhan ekonomi Indonesia yang terus membaik

• Sistim layer-distribusi yang tidak efisien

Thank You for being part of blanja.com