#poweryourlife case results

Davide Nicolucci, Shenzhen August 2015

#POWERYOURLIFE

Instagram Contest for RAVPower - Case results

Instagram.com/RAVPowerAugust 3rd - 15th 2015


Target audience:

Young, smart, adventure travel lovers, outdoor activists

U.S., CA, U.K., DE, IT, FR, ES, JP.

17 - 28 y.o., earlier age than average RAVPower customer

Active Social Media Users, focus on Instagram


Creative Execution


RAVPower needs a new, fresh approach to the target audience


The slogan of RAVPower is “POWER YOUR LIFE”


#POWERYOURLIFE is the main concept around the Instagram Contest as well as main hashtag


Each day, for 13 days, a letter composing the sentence POWERYOURLIFE is published on RAVPower’s profile


To enter the contest, users must follow some simple rules explained under each letter


An higher chance to be selected as winner is given to the users who post on their IG profile using the tag #POWERYOURLIFE


A crucial role has been played by RAVPower intagram cooperators, in order to get the best Coverage on the Media


GoPro lovers, Outdoor lovers, Travel lovers, Luxury style lovers, Photography lovers…


During the contest the interaction on RAVPower Social Media profiles went up 400%


Users from all over the world start talking about RAVPower’s products and spread the voice on Instagram, Facebook and Twitter using the tag


The winners are chosen on a daily basis, and randomly picked


This digital campaign has contributed to expand RAVPower’s Brand Awareness between a younger audience


RAVPower is today the top Instagram profile between all the External Battery Brands


Final Results

Instagram


Likes on RAVPower profile posts


Likes on RAVPower profile posts 9.195



Comments on RAVPower profile posts

9.195




9.195

3.078




Total likes on RAVPower BRANDED CONTENT

9.195

3.078





9.195

3.078

150.000+





Total comments on RAVPower BRANDED CONTENT

9.195

3.078

150.000+





Total comments on RAVPower BRANDED CONTENT

9.195

3.078

150.000+

5.000+


Examples


…..and more


+ 4.924 Followers on RAVPower’s Profiles



+ 7.550 People Tagged



+ 7.550 People Tagged

+ 880 Photos uploaded on Instagram using the hashtag #POWERYOURLIFE


Other Results


Other Results

Facebook


Other Results

Facebook

+ 1156 Fans


Other Results

Facebook

+ 1156 Fans+ 1.300 between likes, shares,

comments


Other Results

Twitter


Other Results

Twitter

+ 200 followers


Other Results

Twitter

+ 200 followers+ 215 between retweets &

mentions


Other Results

Global Media Coverage


Other Results

….and even


Other Results

….and even

Competitors using our hashtag!


The End

#poweryourlife case results

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