ppc advertising strategy -create a story that flows
DESCRIPTION
Understanding the nature of the PPC and the relationship between the searcher, the search results, your ad, your landing page, and a conversion is key to success. This was adapted from my Winning PPC Strategy slideshare presentation, but done professionally.TRANSCRIPT
a WinningBy: David Melamed
PPC Advertising Strategy
playing out a conversation inYOUR PROSPECTS ARE
their heads
IN THEIR HEADSJoin The Conversation
YOUR JOB IS TO
asking a question.When a prospect searches in Google, They are
Answer Their QuestionYour Ad Should
When They Click Through,
“Tell MeMore…”
They are Asking You,
When They Visit Your Website,
You Should Fulfill The ImpliedPromise Your Ad Made.
“Yes, Please Contact Me, I Want To Continue This Conversation.”
finally, you should have a clear action you want the prospect to take which says to you,
Thank You. Questions? Need help with PPC? How to reach me!
DAVID MELAMEDwww.davidmelamed.com