ppc essentials case study: hockey world
DESCRIPTION
After seeing little change out of their old PPC vendor, Hockey World partnered with PPC Essentials to implement a new and fresh strategy into their AdWords account. Shortly after undergoing an account reorganization and ongoing optimization, Hockey World saw significant month over month increases in revenue, transactions, and ROAS from their AdWords account.TRANSCRIPT
Hockey WorldRefreshing an Old Strategy
A PPC Essentials Case Study
2Hockey WorldA PPC Essentials Case Study
Stagnant revenue and decreasing ROI numbers had been plaguing the Hockey World AdWords account while working with a third-party vendor.
The issues
3A PPC Essentials Case Study
Needing to jumpstart performance in the account, the PPC Essentials team put together a strategy aimed at lowering average cost per acquisition figures while increasing revenue.
The task
Hockey World
4A PPC Essentials Case Study
Reorganize the account into tightly-knit campaigns and ad groups by product line designed to boost immediate financial growth while setting in place an account format aligned for long-term success.
This reorganization was highlighted by:• A new campaign/ad group structure• Refreshed ad copy throughout the account• Keyword refinement to remove historically poor performing keywords
The strategy
Hockey World
5A PPC Essentials Case Study
146% Increase in monthly revenue
The results
Hockey World
6A PPC Essentials Case Study
106% Increase in monthly transactions
The results
Hockey World
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The results
6%Decrease monthly ad spend
Hockey World
8A PPC Essentials Case Study
253% Increase Return onMonthly Ad Spend
The results
Hockey World
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“I hired a third-party who I thought would be able to increase my PPC revenue, take the workload off of my plate, and reduce my cost per acquisition. After working with them for about a year, I was disappointed with the results and thought about managing the account in-house again. I decided to give Portent a chance to see what a different company could do for me and over the first three months they have been managing my account, they have exceeded my expectations!”
- Kevin Ward, President
What are they saying?
Hockey World
10A PPC Essentials Case Study
After seeing little change out of their old PPC vendor, Hockey World partnered with PPC Essentials to implement a new and fresh strategy into their AdWords account.
Shortly after undergoing an account reorganization and ongoing optimization, Hockey World saw significant month over month increases in revenue, transactions, and ROAS from their AdWords account.
The recap
Hockey World
www.ppc-essentials.com
206.575.3740