1

54th Annual Convention & Exhibitors’ ShowcaseMay 2-6, 2009May 2-6, 2009JW Marriott Desert Springs Resort & SpaPalm Desert, CA

POWERFUL POWERFUL POSITIONINGPOSITIONING

FREEDistributor

Registration

(See page 2 for details)

2

In today’s uncertain world, it is important to maintain a position of strength, determination and resilience. Your customers need to know that you are going to provide essential material

handling solutions, not simply products. Your employees need to know that you are committed to their prosperity and that of the company. Your suppliers need to know that you are taking steps to continue to best represent their products.

MHEDA’s Annual Convention is designed to give you the tools to put you into a position of power and help you weather a challenging and ever changing economy.

Powerful Insights There are fi fteen presentations for you to choose from. The topics are what you asked for, including: customer service, understanding economic trends, sales, improving profi tability, negotiations, website optimization and much more.

Powerful NetworkingNow more than ever, networking is an important tool in keeping your business strong. Making the right connections with the right people will help you discover better ways to serve your customers. Attending MHEDA’s Convention gives you the opportunity to meet face-to-face with hundreds of your material handling industry peers.

Powerful Rejuvenation Of course, education and networking are important aspects of the convention….but so is enjoying local attractions so that you can return to the offi ce refreshed and rejuvenated. Enjoy the beauty of the desert with the excitement of discovering all that it has to off er.

We are looking forward to meeting you and experiencing four days of quality programming at Palm Desert’s beautiful JW Marriott Desert Springs Resort & Spa.

Duncan MurphyPresidentRiekes Equipment Company 2009 MHEDA President (Pictured: Duncan and Rozanne Murphy)

Greg Morrison Vice PresidentMorrison Industrial Equipment Company2009 Convention Chairman(Pictured: Greg and Barbara Morrison)

MHEDA’s 54th Annual Convention & Exhibitors’ Showcase

Powerful PositioningMay 2-6, 2009

JW Marriott Desert Springs Resort & SpaPalm Desert, CA

A Message from the ConventionA Message from the ConventionChairman & PresidentChairman & President

MHEDA is excited to off er you a FREE Registration for one person in your company who has NEVER been to convention

(with one paid registration). One FREE Distributor registration per company.•

Limited to the fi rst 50 distributors who respond to this off er.•

A way to expose one of your employees to MHEDA. •

Your company must be a MHEDA Distributor Member to redeem this off er.•

Questions about this off er? Call us at 847-680-3500.•

MHp

(

•

FREEDistributor

Registration

2009 Convention2009 ConventionScheduleScheduleSATURDAY, MAY 28:00 a.m. – 4:00 p.m. Registration

8:00 a.m. – 4:00 p.m. Internet Lounge

8:00 a.m. – 4:00 p.m. MHEDA-NET Lounge

9:00 a.m. – 12:00 p.m. Adventure Jeep Tour at the San Andreas Fault

SUNDAY, MAY 37:00 a.m. – 1:00 p.m. Golf Tournament at

The Palm Course, JW Marriott

8:00 a.m. – 4:00 p.m. Registration

8:00 a.m. – 4:00 p.m. Internet Lounge

8:00 a.m. – 4:00 p.m. MHEDA-NET Lounge

8:30 a.m. – 12:30 p.m. Palm Springs Aerial Tram Tour

9:00 a.m. – 4:00 p.m. Exhibitors Set-Up

4:30 p.m. – 5:00 p.m. Newcomers Orientation

5:15 p.m. – 5:45 p.m. Welcome Meeting

6:00 p.m. – 10:00 p.m. Opening Party at the Palm Springs Air Museum

MONDAY, MAY 46:30 a.m. – 8:00 a.m. Breakfast

7:00 a.m. – 4:00 p.m. Registration

7:00 a.m. – 4:00 p.m. Internet Lounge

7:00 a.m. – 4:00 p.m. MHEDA-NET Lounge

8:00 a.m. – 9:15 a.m. General Session: Customer Loyalty

9:30 a.m. – 12:30 p.m. Exhibitors’ Showcase

10:30 a.m. - 1:30 p.m. Spouse Activity: Tee & Tea

12:30 p.m. – 1:15 p.m. Networking Luncheon

1:15 p.m. – 2:15 p.m. General Session: Economic Trends

2:45 p.m. – 4:00 p.m. Networking Roundtables

4:00 p.m. – 5:00 p.m. Exhibitors Showcase Happy Hour

5:00 p.m. – 7:00 p.m. Exhibitors’ Tear Down

TUESDAY, MAY 56:30 a.m. – 8:00 a.m. Breakfast

7:00 a.m. – 3:30 p.m. Registration

7:00 a.m. – 3:30 p.m. Internet Lounge

7:00 a.m. – 3:30 p.m. MHEDA-NET Lounge

TUESDAY (continued)8:00 a.m. – 9:15 a.m. General Session:

Professional Relationships

9:30 a.m. – 1:00 p.m. Spouse Activity: Tour of the Living Desert

9:30 a.m. – 11:00 a.m. Educational Workshops

• Profi tability – Basic

• Credit & Collections – Part I

• Negotiations

• Sales Success

11:15 a.m. – 12:45 p.m. Educational Workshops

• Pricing Optimization

• Credit & Collections – Part II

• Relationships

• Customer Service

12:45 p.m. – 1:45 p.m. Networking Luncheon

1:45 p.m. – 3:15 p.m. Educational Workshops

• Profi tability – Advanced

• Solution Selling

• Sales Success

• Website Optimization

3:30 p.m. – 4:30 p.m. Closing Session: Inside the White House and Hollywood

7:00 p.m. – 11:00 p.m. Closing Party: Casino Night

WEDNESDAY, MAY 68:00 a.m. – 10:00 a.m. Farewell Breakfast

A Message from the ConventionChairman & President

3

4

What Will You Gain byWhat Will You Gain by Attending the Convention?

Powerful Insights The heart of the MHEDA Convention is its strong programming. We bring together the best speakers to address the most critical issues impacting the health of your organization. By attending the convention, you have the opportunity to sit front row and uncover powerful insights on the following topics:

MORE

DETAILSon pages 5-7

MORE

DETAILSon pages 8-9

MORE

DETAILS

on pages 10-11

Economic Trends• Customer Loyalty• Profi tability• Credit & Collections• Negotiations• Pricing Optimization •

Relationships• Customer Service• Selling• Professional • RelationshipsWebsite Optimization•

Powerful NetworkingThe old cliché, “It’s not what you know, it’s who you know,” has never been more true than it is today. People want to do business with those they know, like and trust. Attending the convention gives you face-to-face time with other material handling professionals that will help you get the job done. Although networking takes place in every corner of the convention, the following events are designed for optimal interactions:

Exhibitors’ Showcase• Networking Roundtables• Palm Springs Air Museum Opening Party• Casino Night Closing Party •

Powerful Rejuvenation You work hard, so you deserve to play hard. MHEDA has planned a variety of unique tours and activities for you:

Golf Tournament • Adventure Jeep Tour at the San Andreas Fault• Palm Springs Aerial Tram• Tee & Tea • The Living Desert•

IMPORTANT DEADLINE DATESExhibitors: Product Guide Text Due January 20Early Bird Discount February 2Hotel Reservations March 23Convention Registration March 23Registration Cancellation April 3

5

Powerful Insights:Powerful Insights:General SessionsGeneral SessionsHow often do you take a step back and look at the big picture? MHEDA’s General Sessions help you to get a big picture of what really matters in business and in life.

Customer Loyalty Ordinary customer service doesn’t work in a Post 911 economy. It’s Customer Empathy™—the art of understanding the customer’s emotional state before, during, and after the transaction that will ensure long term growth and loyalty. In this program, you’ll learn exactly how to implement Customer Empathy™ as well as the top changes you need to make to win your customer’s long term loyalty.

Presented by Ross Shafer, author and motivational speaker on Monday, May 4th from 8:00 a.m. – 9:15 a.m.

Economic Trends At the 2008 MHEDA Convention, speaker Brian Beaulieu provided an economic forecast for convention attendees. In 2009, Brian’s twin brother Alan Beaulieu will provide economic information with a practical application to current and future business plans. This is your opportunity to hear specifi c forecasts and management objectives so you can plan and prosper through the ups and downs of every phase of the business cycle.

Presented by Alan Beaulieu, Economist for the Institute for Trend Research, on Monday, May 4th from 1:15 p.m. – 2:15 p.m.

Professional RelationshipsRelationship Economics isn’t about networking, it’s about learning how to invest in people for an extraordinary return. It’s about exchanging Relationship Currency®, accumulating Reputation Capital® and building your Professional Net Worth®. It’s about learning the art and science of relationships. The results from implementing these methodologies provide the participant with changed behavioral skills in seeking contacts aggressively, fi nding ways to help others and capitalizing on diverse relationships.

Presented by David Nour, Founder of Relationship Economics, on Tuesday, May 5th from 8:00 a.m. – 9:15 a.m.

Inside the White House and HollywoodSteve Ford will share the tools of his own success in Hollywood as an accomplished actor, and those of his parents, former President Gerald Ford & Betty Ford. Steve’s presentation will focus on such issues as leadership, overcoming adversity, the value of a strong family unit, living with values and character, setting and juggling priorities, and making the right choices in life.

Presented by Steve Ford, professional actor and motivational speaker, on Tuesday, May 5th from 3:30 p.m. – 4:30 p.m.

6

Powerful Insights:Powerful Insights:Educational WorkshopsEducational Workshops

Profi tability BASIC: Using results from MHEDA’s Distributor Performance Benchmarking Report, this session will walk you through every fi nancial aspect of your business, including sales, gross margin, expenses, inventory and accounts receivable. In each area you will be given specifi c targets and a road map for reaching those targets. The program emphasizes two essential concepts: “Planning Profi ts First” and “Setting Profi t Priorities.”

Presented by Dr. Al BatesChairman and President of Profi t Planning Group

ADVANCED: Too often ideas about improving results are based on vignettes, war stories or urban myths. The emphasis here will be to identify what really works and what doesn’t. The intent is to help participants develop a plan that will result in high-profi t performance in a three- to fi ve-year time frame.

Presented by Dr. Al BatesChairman and President of Profi t Planning Group

Sales SuccessLearn the four keys to sales success: 1) How to build the “Perfect Seller.” 2) What can managers do to make their Sellers more eff ective? 3) How to make eff ective cold-calls. 4) Ways to leverage existing accounts.

Presented by David RubinsteinSales Trainer, Sell Like Hell Sales System

MHEDA’s Convention workshops are designed to provide you with the tools for operating your business. Workshops are interactive and in-tune to what is happening in material handling businesses today.

and P

Workshop

Scheduleon page 7

7

Credit & CollectionsTHE PROFIT SYSTEM OF B2B CREDIT MANAGEMENT developed and copyrighted by Abe WalkingBear Sanchez is a unique and well-proven set of methodologies recognized as the most signifi cant revolution in Business to Business Credit Management in the last 50 years. This program takes you through the entire process from credit sales initiation to A/R asset monitoring and management.

Presented by Abe WalkingBear Sanchez President of www.abewalkingbear.com

Negotiations This session will address the components of the negotiation process, and how that process is used in a multitude of situations. Primary focus will be on the “supplier – customer” relationship, but emphasis will be placed on linking the concepts to other situations such as operating relationships between superiors and subordinates and personal situations.

Presented by Dr. Lloyd RhinehartProfessor at the University of Tennessee

Pricing OptimizationEven though most distributors understand external drivers of pricing such as competition and market structure, understanding and implementing a holistic approach to pricing has always been diffi cult. This workshop will address practical methods to set and manage prices using existing information in order to maximize profi tability.

Presented by Dr. Barry LawrenceDirector of the Industrial Distribution Program, Texas A&M University

Website OptimizationThis session will focus on website optimization including analysis and recommendations for participants to optimize their own websites.

Presented by Mark JuelichExecutive Director of American Warehouse Systems

RelationshipsThis workshop will delight you as it takes a more in-depth look at global best practices in intentional, strategic and thus quantifi able business relationships.

Presented by David NourFounder of Relationship Economics

Customer ServiceBetween the challenges of escalating competition and demanding customers, if you don’t excel in every aspect of the customer experience, they will take their buying power elsewhere. Gain valuable insight and share ideas from organizations known for outstanding sales and service cultures.

Presented by Christine CorelliPresident of Christine Corelli and Associates

Solution SellingThis session will take participants through a tutorial on how to apply the tools of Six Sigma quality to better serve customers and get away from price-based relationships and enter into the “fl at world” of robust solution selling—solving both customer and internal problems along the way.

Presented by Mike Ensby, DirectorEngineering and Global Operations Management, Clarkson University

9:30 a.m. - 11:00 a.m.Profi tability – Basic • Sales Success• Credit & Collections- Part I• Negotiations•

11:15 a.m. - 12:45 p.m. Pricing Optimization • Credit & Collections - Part II• Relationships• Customer Service•

1:45 p.m. - 3:15 p.m.Profi tability - Advanced• Solution Selling • Sales Success (repeated)• Website Optimization•

Workshop Schedule: Tuesday, May 5th

Register Online at www.mheda.org.

8

Networking Roundtables On Monday, May 4th from 2:45 p.m. – 4:00 p.m. MHEDA will have over 40 networking roundtables set up for you to choose from. This is your opportunity to sit down and uncover issues such as manufacturer-distributor relationships, sales compensation, eff ective marketing methods, technology and more with nine other individuals at your table. A list of discussion topics will be provided, along with a table facilitator. You will have over an hour of uninterrupted time to discuss challenges and opportunities that matter most to you, and learn how others in the industry are handling these same issues.

The Networking Roundtables are sponsored by MHEDA-NET, which is a free networking program available only to MHEDA Members. To learn more, visit www.mheda.org and click on “Networking.”

Convention Opening & Closing PartiesThe Opening and Closing Parties at Convention bring together all convention attendees and their spouses. The mood is festive and conducive to getting to know other material handling professionals in a social and relaxed setting.

PALM SPRINGS AIR MUSEUM

The Palm Springs Air Museum exhibits, educates and eternalizes the role of the World War II combat aircraft and the role the pilots and American citizens had in achieving this great victory. In addition to fl ying aircrafts, related artifacts, artwork, and library sources are used to perpetuate American history. Just as the memories of this pivotal time in our nation’s history live on, you will long remember this uplifting night of nostalgia and pride. Includes dinner. Sunday, May 3, 6:00 p.m. – 10:00 p.m.

CASINO NIGHT AT THE MARRIOTT

Enjoy a casino night to celebrate the last night of convention. The evening will start with a reception, followed by an elegant meal, live band, dancing and of course casino fun. Prizes for the night will include a variety of hotel gift certifi cates, dining and more! Winner must be present to collect prizes. Tuesday, May 5, 7:00 p.m. -11:00 p.m.

Where can you go to meet with hundreds of your material handling peers under one roof? MHEDA’s Convention provides endless networking opportunities.

Powerful Networking:Powerful Networking:Roundtables, Parties Roundtables, Parties and Showcaseand Showcase

9

Monday, May 4th from 9:30 a.m. to 12:30 p.m.

MHEDA’s Annual Exhibitors’ Showcase is a tabletop showcase of the material handling industry’s best companies. The showcase provides suppliers with the opportunity to network with distributors across the globe that have the buying power and interest unparalleled to your average trade show attendee.

Showcase Happy HourThe doors of the Exhibitors’ Showcase will open once again from 4:00 p.m. - 5:00 p.m. giving you another hour to network, learn about the latest products and services and share a toast with your new business partners. During the Happy Hour enjoy refreshments, prize drawings, music and more. Spouses are also invited to this event.

Exhibitor List*

Exhibitors’ ShowcaseExhibitors’ Showcase

Activant SolutionsAtlas Lift TruckAutoquip CorporationAWP Industries, Inc.Battery Filling SystemsBEB Fleet SourceBeumerBeyond Products, Inc.Bluff ManufacturingBorroughs CorporationCalco Lift Guard/EPIC Carer SNCCBH TechnologyColumbia ParCar Corp.Continental TireCrown BatteryDe Lage Landen Financial ServicesDecker Forklifts Dematic CorpDIS CorporationDoosan Infracore AmericaDouglas Battery Eagle PneumaticEast Penn/DekaEdgerton Corp eliftruck.comEnerSysEnlighten.Net, Inc.Equipment Data AssociatesEquipSoftETEC Minit ChargeFairview InsuranceFlight Systems Industrial ProductsFlow-Rite ControlsGNB Ind Power div Exide

Technologies

GPX International TireHamilton Caster Handle-It, Inc.HawkerHeli AmericasI.D. Systems, Inc.InCordITC, Inc.J & D AssociatesJ&L Wire Cloth LLCKonstantLandoll Corp.Leggett & Platt Storage ProductsLester ElectricalMallard Mfg.Metzgar ConveyorsModern Equipment Company, Inc.Morse Mfg CompanyNarrow Aisle Nashville WirePalamatic Handling Systems Inc.PosiChargePresto Lifts PricewaterhouseCoopers E-LKE

ServicesProducts For IndustryQuick CableRapid RackRepublic Storage Systems Ridg-U-Rak, Inc.RightlineRMI Corp.Scott IndustriesSoftbase Development Inc.Solideal USA IncSpaceRak div of Tarpon IndustriesSteel King IndustriesStellana US

Superior Tire & Rubber Corp.Systems Automated Systems Material Handling CoTennsco CorpTGW-ERMANCO INC.The Kennedy GroupThombert, IncTrelleborg Wheel Systems

AmericasUnarco Material HandlingUNEX Mfg WennSoftWesley InternationalWest Point Rack, Inc.Western Pacifi c StorageWildeckWirecrafters LLCZurich

* as of October 30, 2008

10

JW Marriott Desert SpringsResort & SpaRejuvenate in the stylish elegance of this California desert premier resort. If you love fi ne dining, memorable night-life, luxurious pools, and even a hot sushi bar, this hotel is just for you!

$246 Single/Double, call before March 23, 2009

Please note, this rate is good until March 23 or until room block is sold out.

PH: 888-538-9459 or 800-228-929074855 Country Club DrivePalm Desert, CA 92260

About Palm DesertSparkling pools, championship golf courses, and stunning attractions await. Surrounded by three magnifi cent mountain ranges, Palm Desert is sheltered from coastal air pollution and inclement weather. With 350 days of sunshine a year, there is seldom reason to postpone outdoor fun. For more details, visit www.palm-desert.org.

Travel DISCOUNTS

American Airlines: Save 5% on your air travel. This discount is good for the following airports: Palm Springs (PSP), LA/Ontario (ONT), Los Angeles (LAX), John Wayne Orange County (SNA) and Burbank Airport (BUR). To make reservations between April 25 – May 13, 2009, call 1-800-433-1790 and refer to MHEDA’s authorization number: A7449AJ.

Avis Rent-A-Car: Save on your car rental. To make individual reservations, call 800-331-1600 and give the agent the code: AWD# D087994. Or go to www.avis.com and enter this number in the AWD# fi eld.

AIRPORTS

11 Miles—Palm Springs (PSP)78 Miles— LA/Ontario International

Airport (ONT)130 Miles—Los Angeles (LAX)

Powerful Rejuvenation:Powerful Rejuvenation:Hotel & TravelHotel & Travel Get away from it all at the JW Marriott Desert Springs Resort & Spa. Enjoy breathtaking mountain views, onsite golf courses, relaxing spa and so much more.

11

OptionalOptionalActivitiesActivitiesAdventure Jeep Tour at the San Andreas Fault You will be entertained and enthralled as your expert Naturalist Guide brings the desert and its geology to life. Steep canyons will dwarf you as we wind through the terrain created by the awesome power of the San Andreas Fault. Learn how tectonic forces created the slanted, vertical and wave-like structures that have been described as the most tortured landscape on earth. Note: children under 6 are not permitted. Saturday, May 2—9:00am - 12:00pm$130 per person

Golf Tournament - The Palm Course, JW Marriott The Palm Course at Desert Springs Golf Club, is an 18 hole championship golf course set among towering mountains and sprawling lakes designed by highly acclaimed architect Ted Robinson, who is called the “King of Waterscapes.” True to his signature style, the course off er golfers beautifully landscaped waterways and rolling fairways to challenge their skills, with exceptional views of the Santa Rosa Mountains in the distance. Sunday, May 3—7:00am - 1:00pm$195 per person

Palm Springs Aerial Tram The Palm Springs Aerial Tramway is the largest double reversible tramway in the world. Marvel at amazing desert views as you ascend 8,516 feet to the top of Mt. San Jacinto. Once atop the mountain, you will enjoy a guided walk. Note: approximately 40 minutes from hotel. Sunday, May 3—8:30am - 12:30pm$85 per person

Tee & Tea on the Greens at Desert Springs SPOUSE ACTIVITY

A fun, interactive Tee & Tea party, on property at the JW Marriott, Palm Desert. Created to provide golfers of all ages and abilities an enjoyable and unique golf experience, the 18-hole championship putting course is the perfect solution. The nation’s fi rst all natural turf putting course combines all aspects of a full length course: sand bunkers, water hazards, strategically placed trees, and rolling “fairways” all played with just one club, the putter. Following golf, you can sit back, relax, and sip your tea while enjoying delicious tea time treats. Monday, May 4—10:30am - 1:30pm$85 per person

Tour of the Living Desert SPOUSE ACTIVITY

The desert’s many facets will be explored in this fascinating caravan journey at the Living Desert Wildlife and Botanical Park. Upon arrival you will enjoy the “Wildlife Wonders” show in the Living Desert’s covered amphitheater. A visit through the 26,000 square foot state-of-the-art Eagle Canyon exhibit includes encounters with golden eagles, mountain lions, foxes, javelina and more. A stop not to be missed is The Giraff e Exhibit where you will enjoy hand feeding the graceful giraff es. Tuesday, May 5—9:30am - 1:00pm $75 per person

12

Dr. Al BatesDr. Albert D. Bates, Chairman and President, is the founder of the Profi t Planning Group, a research and executive education fi rm headquartered in Boulder, Colorado. He makes approximately 100 presentations each year on topics such as Improving the Bottom Line and Pricing for Profi t. Profi t Planning Group creates MHEDA’s industry benchmarking reports.

Alan BeaulieuTrend researcher and economist Alan Beaulieu has been with the Institute for Trend Research since 1990. He has been consulting and advising companies throughout the US, Europe, and Japan on how to plan for and prosper through the business cycle. Mr. Beaulieu has been providing workshops and economic analysis seminars across the US to thousands of business owners and executives for the last 15 years.

Christine CorelliAuthor, consultant and facilitator Christine Corelli is best known as the author of the popular book, Wake Up and Smell the Competition, and The ART of Infl uencing Customers to BUY from YOU. Corelli has a no-nonsense, cut-to-the-chase approach to public speaking and management consulting. She has been a featured guest on numerous radio and TV interviews, and has been published in a multitude of business journals and trade publications.

Mike EnsbyMike Ensby has been an instructor at Clarkson University since retiring from the Air Force in 1997. He holds masters degrees in Procurement and Acquisition Management and Engineering and Manufacturing Management and is a certifi ed Project Management Professional through PMI. Since 2006, he has been MHEDA’s faculty representative to MHIA’s College Industry Council on Material Handling Education (CICMHE), supporting project management initiatives.

Steve FordOn August 9, 1974 Gerald R. Ford assumed the reins of the presidency following the resignation of Richard Nixon. Suddenly, Steve Ford was thrust into the role of “First Son.” Steve’s unique perspective on life as the President’s son encompasses a broad range of fascinating subjects: being 18 years old and having 10 Secret Service agents; his father’s pardon of President Nixon to help put an end to the infamous Watergate aff air; his mother’s bouts with alcoholism and breast cancer. Today, Steve is an accomplished TV and movie actor.

Mark JuelichMark Juelich is the Executive Director of American Warehouse Systems, a material handling systems integrator specializing in federal government storage and distribution facilities. Juelich began marketing his company through the internet in 1996 when the idea of search engine optimization and search engine marketing (SEO/SEM) was still fairly young. His 12 year history with internet marketing has helped guide American Warehouse Systems to become a leader in the material handling industry.

Meet theMeet the SpeakersSpeakers

13

Meet theMeet the SpeakersSpeakers

Barry LawrenceDr. Barry Lawrence is the Program Director of the Industrial Distribution Program, the Director of the Thomas and Joan Read Center for Distribution Research and Education, the Director of the Supply Chain Systems Laboratory, and an Associate Professor at Texas A&M University. His teaching activities surround classes in Lean Distribution, Supply Chain Management, and Optimizing Profi tability.

David Nour David Nour is a social networking strategist and considered by many as one of the foremost thought leaders on the quantifi able value of business relationships. In a global economy where we are becoming increasingly disconnected, David makes powerful arguments for concepts such as Relationship Currency™. David is the author of Relationship Economics (Wiley, 2008), a senior management advisor, and a featured speaker for corporate, association and academic forums.

Lloyd RinehartLloyd M. Rinehart is an Associate Professor of Marketing and Logistics in the College of Business Administration at The University of Tennessee, Knoxville. Over the past 20 years he has taught inter-organizational management concepts, logistics and transportation operations, and transaction and relationship negotiation processes. He has helped numerous fi rms improve their negotiation positioning with suppliers and customers in a variety of industries.

David Rubinstein David Rubinstein is a graduate of the University of Maryland. After teaching in the Baltimore City Public School System, David began his sales career in 1975 selling season tickets for the Baltimore Orioles. “Sell Like Hell Sales System,” a sales training company, was established in 1996. Since then more than 24,000 sellers in a myriad of industries have partaken of SLH.

Abe WalkingBear SanchezAbe WalkingBear Sanchez is founder and President of A/R Management Group, Inc. and co-founder of the Profi t InnerCircle, LLC. Since entering the training and consulting fi eld in 1982, he has revolutionized the way that business managers think. During his career he has worked with many companies across industry lines, has taught in universities, and has written hundreds of business articles.

Ross ShaferAs his friend Jay Leno put it, “Finally a motivational speaker, without the speech!” Surprising, but true, Ross is also a published author. He practically invented the genre of comedy cookbooks with Cook Like A Stud, featuring 38 recipes men can prepare in the garage using their own power tools. He also wrote Nobody Moved Your Cheese! – How to Ignore the Experts and Trust Your Gut and his latest book, The Customer Shouts Back – 10 Things You Must Know If You Want Their Lifetime Loyalty.

Questions? Call MHEDA at (847) 680-3500

14

Reg

istr

atio

nR

egis

trat

ion

Fees

& C

odes

Fees

& C

odes

Pow

erfu

l Off e

r for

MH

EDA

Dis

trib

utor

Mem

bers

MH

EDA

is e

xcite

d to

off e

r you

a

FREE

Dis

trib

utor

Reg

istr

atio

n fo

r on

e pe

rson

in y

our c

ompa

ny w

ho h

as

NEV

ER b

een

to c

onve

ntio

n (w

ith o

ne

paid

regi

stra

tion)

.

One

FRE

E D

istr

ibut

or re

gist

ratio

n pe

r com

pany

•

Lim

ited

to th

e fi r

st 5

0 di

strib

utor

s w

ho re

spon

d •

to th

is o

ff er

A w

ay to

exp

ose

one

of y

our e

mpl

oyee

s to

MH

EDA

. •

Your

com

pany

mus

t be

a M

HED

A D

istr

ibut

or

• M

embe

r to

rede

em th

is o

ff er.

Que

stio

ns a

bout

this

off e

r? C

all u

s at

847

-680

-350

0.•

Regi

stra

tion

Code

sCo

de

Regi

stra

tion

Type

s Re

gist

ratio

n Fe

esA

. Ea

rly B

ird

Mem

ber

Reg

istr

atio

n (b

y Fe

b. 2

nd)

$995

B.

Mem

ber

Reg

istr

atio

n (a

fter

Feb

. 2nd

) $1

195

C.

Non

-Mem

ber

Reg

istr

atio

n $1

695

D.

2nd

Pers

on in

Boo

th in

the

Ex

hibi

tors

’ Sho

wca

se

$495

E.

FREE

Dis

trib

utor

Reg

istr

atio

n (f

or p

erso

n w

ho h

as n

ever

bee

n to

con

v)

FREE

F.

Early

Bir

d Sp

ouse

Reg

istr

atio

n

(by

Feb.

2nd

) $6

25

G.

Spou

se R

egis

trat

ion

Fee

(a

fter

Feb

. 2nd

) $6

95

Opt

iona

l Act

iviti

es &

Fee

s1.

A

dven

ture

Jeep

Tou

r $1

30

2.

Gol

f Tou

rnam

ent

$195

3.

Aer

ial T

ram

$8

5

4.

Spou

ses:

Tee

& T

ea

$85

5.

Spou

ses:

Liv

ing

Des

ert

$75

QU

ESTI

ON

S?

Call

the

MH

EDA

offi

ce a

t •

(847

) 68

0-35

00

Emai

l con

nect

@m

heda

.org

• Vi

sit w

ww

.mhe

da.o

rg•

Mem

ber R

egis

trat

ion

$995

per

per

son

by F

ebru

ary

2$1

195

per p

erso

n af

ter F

ebru

ary

2

Incl

udes

: Four

Gen

eral

Ses

sion

s•

Educ

atio

nal W

orks

hops

• A

dmitt

ance

to th

e •

Exhi

bito

rs’ S

how

case

&

Hap

py H

our

Rec

eptio

nA

ll pl

anne

d m

eal f

unct

ions

•

and

brea

ks, i

nclu

ding

(3)

B

reak

fast

s, (

2) L

unch

eons

, (2

) D

inne

rs (

Ope

ning

and

C

losi

ng P

artie

s)

Non

-Mem

ber R

egis

trat

ion

$1,6

95 p

er p

erso

n

• In

clud

es a

ll fu

nctio

ns li

sted

un

der

Mem

ber

Reg

istr

atio

n

Spou

se R

egis

trat

ion*

$6

25 p

er p

erso

n by

Feb

ruar

y 2

$695

per

per

son

afte

r Feb

ruar

y 2

Incl

udes

: Adm

ittan

ce to

Mon

day

and

• Tu

esda

y G

ener

al S

essi

ons

Adm

ittan

ce to

the

• Ex

hibi

tors

’ Sho

wca

se &

H

appy

Hou

r R

ecep

tion

(3)

Bre

akfa

sts,

(2)

Din

ners

•

(Ope

ning

& C

losi

ng P

artie

s)*

Doe

s no

t inc

lude

Spo

uses

’ Opt

iona

l Tou

rs

on M

onda

y &

Tue

sday

2nd P

erso

n in

Boo

th a

t Exh

ibito

rs’ S

how

case

$495

per

per

son

Incl

udes

: Adm

ittan

ce to

Sun

day’

s M

embe

rshi

p W

elco

me

• M

eetin

g &

Ope

ning

Par

ty

Adm

ittan

ce to

all

Mon

day,

May

4•

th p

rogr

ams

and

Exhi

bito

rs’ S

how

case

In

clud

es M

onda

y B

reak

fast

, Lun

ch, R

efre

shm

ent

• B

reak

s an

d H

appy

Hou

r R

ecep

tion

This

spe

cial

off e

r is

limite

d to

one

per

son

per b

ooth

.• *

Not

e, in

ord

er to

qua

lify

for t

his

regi

strat

ion

disc

ount

, you

r com

pany

m

ust h

ave

a bo

oth

in th

e Ex

hibi

tors’

Sho

wca

se a

nd o

ne p

erso

n fro

m y

our

com

pany

mus

t be

regi

ster

ed a

s a

full

Mem

ber.

Canc

ella

tion

Polic

ies

REG

ISTR

ATIO

N F

EE

(Mem

ber,

Non

-Mem

ber,

Spou

se, 2

nd P

erso

n in

boo

th a

t Ex

hibi

tors

’ Sho

wca

se)

The

full

amou

nt w

ill b

e re

fund

ed if

you

can

cel n

o la

ter

than

Fr

iday

, Apr

il 3,

200

9. C

ance

llatio

ns r

ecei

ved

afte

r th

at d

ate

but b

efor

e th

e st

art o

f the

con

vent

ion,

will

be

char

ged

a $2

00 a

dmin

istr

atio

n fe

e pe

r pe

rson

. No

refu

nds

will

be

give

n fo

r “n

o sh

ows.

”

EXH

IBIT

OR

S’ S

HO

WC

ASE

Th

ere

is a

$50

0 no

n-re

fund

able

per

boo

th d

epos

it. If

you

ca

ncel

you

r bo

oth

afte

r A

pril

3, 2

009

you

will

be

char

ged

the

full

boot

h fe

e.

TOU

RS

AN

D G

OLF

TO

UR

NA

MEN

TTh

e fu

ll am

ount

will

be

refu

nded

if y

ou c

ance

l no

late

r tha

n Fr

iday

, Apr

il 3,

200

9. N

O R

EFU

ND

S fo

r tou

r(s)

or g

olf

tour

nam

ent c

ance

llatio

ns a

fter t

his

date

or d

urin

g Co

nven

tion.

Yo

u w

ill b

e re

spon

sibl

e fo

r the

full

tour

or g

olf f

ee.

P M FR one

NEV

ER

i

n

FREE

Dis

trib

utor

Regi

stra

tion

14

Regi

stra

tion

Form

Pow

erfu

l Pos

ition

ing

By

regi

ster

ing

for t

he 2

009

Conv

entio

n, M

HED

A h

as th

e rig

ht to

use

yo

ur p

hoto

for f

utur

e pr

omot

iona

l mat

eria

l. If

you

have

a d

isab

ility

, re

quire

spe

cial

acc

omm

odat

ions

or h

ave

diet

ary

rest

rictio

ns, p

leas

e ca

ll 84

7-68

0-35

00. W

e w

ill d

o ou

r bes

t to

acco

mm

odat

e yo

u.

Com

pany

____

____

____

____

____

____

____

____

____

____

____

____

____

____

____

____

____

____

____

____

____

__

❑ D

istr

ibut

or

❑

Sup

plie

r/A

ssoc

iate

❑ F

acto

ry O

wne

d B

ranc

h/M

anuf

actu

rer’s

Rep

❑ N

on-M

embe

r

Add

ress

___

____

____

____

____

____

____

____

____

____

____

____

____

____

____

____

____

____

____

____

____

____

City

___

____

____

____

____

____

____

____

____

____

____

____

____

_St

ate

____

____

___

Zip

____

____

____

____

___

Phon

e _

____

____

____

____

____

____

____

____

____

____

____

____

_Fa

x ___

____

____

____

____

____

____

____

____

Paym

ent I

nfor

mat

ion

Cred

it Ca

rd:

❑

Visa

❑

Mas

terC

ard

❑

Am

eric

an E

xpre

ss ❑

D

isco

ver

Num

ber _

____

____

____

____

____

____

____

____

____

____

____

____

____

____

Exp.

Dat

e __

____

____

____

____

___

Card

Hol

der’

s N

ame

____

____

____

____

____

____

____

____

____

____

____

____

____

____

____

____

____

____

____

Sign

atur

e ___

____

____

____

____

____

____

____

____

____

____

____

____

____

____

____

____

____

____

____

____

___

Add

ress

this

Car

d is

Bill

ed T

o __

____

____

____

____

____

____

____

____

____

____

____

____

____

____

____

____

___

Firs

t Tim

e Re

gist

ratio

n To

tal

Regi

stra

nt/E

-mai

l A

tten

dee?

Y/N

Co

des

Am

ount

Exam

ple:

___

____

____

____

____

____

____

____

____

____

____

____

____

____

____

____

____

____

____

_ __

____

___

____

____

_ __

____

___

Reg

istr

ant #

1: _

____

____

____

____

____

____

____

____

____

____

____

____

____

____

____

____

____

__

____

____

_ __

____

___

____

____

_

Reg

istr

ant #

1 E-

Mai

l: __

____

____

____

____

____

____

____

____

____

____

____

____

____

____

____

____

Add

ress

s (i

f diff

eren

t tha

n ab

ove)

: ___

____

____

____

____

____

____

____

____

____

____

____

____

____

_

Spou

se #

1: _

____

____

____

____

____

____

____

____

____

____

____

____

____

____

____

____

____

____

__

____

____

_ __

____

___

____

____

_

Reg

istr

ant #

2: _

____

____

____

____

____

____

____

____

____

____

____

____

____

____

____

____

____

___

____

____

_ __

____

___

____

____

_

Reg

istr

ant #

2 E-

Mai

l: __

____

____

____

____

____

____

____

____

____

____

____

____

____

____

____

____

Add

ress

s (i

f diff

eren

t tha

n ab

ove)

: ___

____

____

____

____

____

____

____

____

____

____

____

____

____

_

Spou

se #

2: _

____

____

____

____

____

____

____

____

____

____

____

____

____

____

____

____

____

____

__

____

____

_ __

____

___

____

____

_

John

Smith

JSm

ith@

xyz.

com

YA

,1,3

$1,2

10

Regi

stra

tion

Tota

l

Que

stio

ns?

Call

MH

EDA

at (

847)

680

-350

0

Com

plet

e th

e re

gist

ratio

n fo

rm a

nd re

turn

to M

HED

A w

ith

your

regi

stra

tion

fee

by M

onda

y, M

arch

23,

200

9.

Paym

ent m

ust b

e re

ceiv

ed b

y M

HED

A in

ord

er fo

r you

r Co

nven

tion,

Tou

r(s)

, Gol

f Tou

rnam

ent r

egis

trat

ions

to b

e pr

oces

sed.

Regi

ster

Onl

ine:

ww

w.m

heda

.org

|

Fax

: (84

7) 3

62-6

989

Mai

l: 20

1 U

.S. H

ighw

ay 4

5, V

erno

n H

ills,

IL 6

0061

-239

8

Offi

ce u

se o

nly

____

____

____

____

____

____

____

____

____

____

____

____

____

____

____

_

Refe

rred

by

(if a

pplic

able

)

May

2 –

6, 2

009

JW M

arrio

tt D

eser

t Spr

ings

, Pal

m D

eser

t, C

A

1515

201

U.S

. Hig

hway

45

Vern

on H

ills,

IL 6

0061

-239

8

Gol

dGol

d

Casc

ade

Corp

.D

ata

Key

Com

mun

icat

ions

Dek

a/Ea

st P

enn

Mfg

r Co

., In

c.

Ener

Sys

Fede

rate

d In

sura

nce

Gro

upH

ytro

l Con

veyo

r Co

.J &

D A

ssoc

iate

sJu

nghe

inri

ch L

ift T

ruck

Cor

p.Ko

nsta

ntSy

stem

s M

ater

ial H

andl

ing

(SM

H)

Trel

lebo

rg W

heel

Sys

tem

s A

mer

icas

Ya

le M

ater

ials

Han

dlin

g

Pla

tinu

mPla

tinu

m

Bol

zoni

-Aur

amo

Calc

o Li

ft G

uard

/EPI

CED

A

FKI L

ogis

tex

J & L

Wir

e C

loth

Nar

row

Isle

Wes

t Poi

nt R

ack

Yello

w T

rans

port

atio

nZ

uric

h

As

of N

ovem

ber 7

, 200

8

Sil

ver

Sil

ver

Bro

nze

Bro

nze

Tha

nk Y

ou

Tha

nk Y

ou

20

09

Con

vent

ion

20

09

Con

vent

ion

Spo

nsor

s!Spo

nsor

s!Co

ntac

t Kat

hy C

otte

r at

(63

0) 9

15-8

405

for

info

rmat

ion

on s

pons

orsh

ips.