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Improving Streets Through Placemaking What If We Built San Francisco Around Places? an Francisco pril 23rd, 2009

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Presentation by Ethan Kent, Vice President of Project for Public Spaces on April 23, 2009 in San Francisco.

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Page 1: PPS Managing Great Public Spaces

Improving Streets Through Placemaking

What If We Built San FranciscoAround Places?

San FranciscoApril 23rd, 2009

Page 2: PPS Managing Great Public Spaces

• 48 U.S. States, 30 Countries

• 2000+ Communities

• 3 Million annual web visitors

• 35,000 people get our electronic newsletter (1000+ SFers)

34 years of Placemaking

Page 3: PPS Managing Great Public Spaces

Program Areas

Building Community Through TransportationCommunity AnchorsPublic Markets & Local Economies Great Places, Great Cities

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If you plan for cars and traffic…you get more cars and traffic.

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If you plan for people and places…you get more people and places.

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PROJECT FOR PUBLIC SPACES

The best way to handle the problem of ‘undesirables’ is to make a

place attractive to everyone else. -- William H. Whyte

Page 8: PPS Managing Great Public Spaces

The Power of Ten

City/Town

Districts/Destinations

Place

Page 9: PPS Managing Great Public Spaces

The Power of Ten

Layering of uses and amenities to create synergy (Triangulation)

Place 10+ things to do

Page 10: PPS Managing Great Public Spaces

The Power of Ten

Districts/StreetsDestinations

10+ PlacesPlace

Place

Place

Place

Place

Place

Place

PlacePlace

Place

Page 11: PPS Managing Great Public Spaces

District

The Power of Ten

City/Town 10+ Great Destinations/Streets/Neighborhoods/Districts

Neighbor-hoodDestin

-ation

District

District

Destin-ation

Neighbor-hood

Destin-ation

Street

Street

Page 12: PPS Managing Great Public Spaces

PROJECT FOR PUBLIC SPACES

Crisis driven, Politically initiated

Relies on professionals and “experts”

Expensive

Community is resistant

Static designs

Results in limited experience of place

Narrow Goals

Pro

ject

/ D

isci

plin

e D

riven

App

roac

h

Page 13: PPS Managing Great Public Spaces

PROJECT FOR PUBLIC SPACES

• Empowers Communities• Attracts partners, money

& creative solutions• Professionals become

resources• Design supports uses• Solutions are flexible• Engagement and

commitment grow

Page 14: PPS Managing Great Public Spaces

Greater Kennedy Plaza Providence, RI

Biltmore Hotel

CityHall

Kennedy Plaza

BurnsidePark

Page 15: PPS Managing Great Public Spaces

•Placemaking process: Training and developing steering committee•Focus groups (youth, social services, Police, transit agency, BID, etc)•Public workshop with 130 attendees

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Public Square Tuesday

•57 non-profit agencies have participated•5-15 agencies each week

“Thanks for doing this all summer. I think I am not alone in thinking it was a good way to spend time with people we don’t usually reach - and a great use of public space.”

Martha YagerAmerican Friends Service Committee

“Look at this –no one would have wanted to relax here last year – it’s

amazing!”Sister Ann Keefe

St. Michael’s Church

Rhythm and Soul Sunday

Featuring music by the AfroSonic Collective and resident drummers. 2-8pm.

Page 17: PPS Managing Great Public Spaces

Lunchtime and after-work performances

Community StageWednesdays and Thursdays

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Market Bazaar Thursday

Farmers’ Market Friday

Sales were up by at least 20% from the previous year, due to moving the market to Kennedy plaza near the improvements.

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“The programming here has made an immediate and positive impact, creating a safer atmosphere.”Sergeant George Smith

Providence Police Department

“Thanks to the hard work and vision of our community partners, this wonderful space is being transformed into a vibrant gathering place that offers something for everyone,” Mayor David N. CicillineCity of Providence

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Campus Martius, Detroit

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Campus Martius Vision: • Detroit's Gathering Place • The Crossroads of Downtown Detroit • Our Town Square • The City's Signature Landmark • A Catalyst for Revitalization • A Place Where the Community Celebrates

Major Partners:• City of Detroit • Detroit 300 Conservancy• Detroit DOT

“Campus Martius Park will be a place where residents, workers and visitors come together to relax, enjoy, play and celebrate Detroit.”

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PROJECT FOR PUBLIC SPACES

PRINCIPLES OF GREAT STREETS Attractions & Destinations

Identity & Image

Active & Connected Edge Uses

Amenities

Management: Central to the Solution

Seasonal Strategy

Diverse User Groups

Balances Modes

Blending of Uses and Modes

Protects Neighborhoods

Page 24: PPS Managing Great Public Spaces

PROJECT FOR PUBLIC SPACES

Attractions & Destinations Street design should be responsive to

adjacent land uses, not a streetscape plan

Page 25: PPS Managing Great Public Spaces

PROJECT FOR PUBLIC SPACES

Attractions & Destinations Clustered activity points of interest 10+ destinations – including food and

markets, local retail, art, play, education, health/recreation

Page 26: PPS Managing Great Public Spaces

PROJECT FOR PUBLIC SPACES

Identity & Image Showcase local assets to create a distinct

sense of place Businesses, pedestrians and drivers raise their

behavior (conform, respect) to this vision

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PROJECT FOR PUBLIC SPACES

Active & Connected Edge Uses Activate the street with ground floor uses Pedestrians choose their path based on the

expectation of a social, commercial or aesthetic experience

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PROJECT FOR PUBLIC SPACES

Narrow cross sections slow traffic and allow the street to connect, rather than divide, both sides of the street

Trees and small setbacks improve pedestrian experience

Active & Connected Edge Uses

Page 29: PPS Managing Great Public Spaces

PROJECT FOR PUBLIC SPACES

Amenities Public and private seating options Triangulate to support use – cluster sidewalk

elements like benches, waste baskets, planters, lampposts, cafes

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PROJECT FOR PUBLIC SPACES

Management - Central to the Solution Maintenance and security Programming – daily activity generators and

cultural, civic events

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PROJECT FOR PUBLIC SPACES

Flexibility Street design can respond to community use

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PROJECT FOR PUBLIC SPACES

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PROJECT FOR PUBLIC SPACES

Seasonal Strategies

Activate throughout the day, week and year

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PROJECT FOR PUBLIC SPACES

Draws Diverse User Groups No one group or use dominates (ethnicities, ages, interests,

economic means, etc.) Design for use

Page 35: PPS Managing Great Public Spaces

PROJECT FOR PUBLIC SPACES

Traffic, Transit & the Pedestrian Range of transportation options

Complete street design (all appropriate modes are accommodated)

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PROJECT FOR PUBLIC SPACES

Traffic, Transit & the Pedestrian Walkable – there are places to go

Connected to adjacent areas

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PROJECT FOR PUBLIC SPACES

Protects Neighborhoods Clear transitions and changes in street character

between high and low function roadways

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Diverse Funding Base

•Public support•Private sponsorship•Broad partnerships

Security -- City Funding

23%

Facility - Parks

Department6%

Event Rentals18%

Tenant Leases

24%

In Kind Donations

17%

Event Sponsorships

12%

Page 39: PPS Managing Great Public Spaces

PROJECT FOR PUBLIC SPACES

New York City Street Renaissance

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PROJECT FOR PUBLIC SPACESA funnel for downtown traffic...

Finn Square – Before

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PROJECT FOR PUBLIC SPACES...can be a defining space for Tribeca.

Finn Square – After

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PROJECT FOR PUBLIC SPACES

Lt. Petrosino Square – Before

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PROJECT FOR PUBLIC SPACES

Lt. Petrosino Square – After

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PROJECT FOR PUBLIC SPACES

Astor Place

A void between two great neighborhoods…

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PROJECT FOR PUBLIC SPACES

Astor Place

…can support and showcase the best of NYC.

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PROJECT FOR PUBLIC SPACES

Allen Street

A divider for Chinatown…

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PROJECT FOR PUBLIC SPACES

Allen Street

…can become an economic generator and gathering place.

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PROJECT FOR PUBLIC SPACES

Car storage space…

Grand Street – Before

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PROJECT FOR PUBLIC SPACES

…can become the most valuable space in the neighborhood.

Grand Street – After

Page 50: PPS Managing Great Public Spaces

PROJECT FOR PUBLIC SPACES

BroadwayCreating and

Connecting Great Destinations

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PROJECT FOR PUBLIC SPACES

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PROJECT FOR PUBLIC SPACES

Union Square

Madison Square

Herald Square

Times Square

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PROJECT FOR PUBLIC SPACES

Union Square

Madison Square

Herald Square

Times Square

Bryant Park

Rockefeller Center

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PROJECT FOR PUBLIC SPACES

Streets Renaissance Projects

Meat Packing District Initiative Grand Army Plaza Coalition, Brooklyn Times Square Alliance Myrtle Ave BID 9th Ave Streets Renaissance Columbus Ave BID Kellogg Food and Fitness Initiative

Page 55: PPS Managing Great Public Spaces

PROJECT FOR PUBLIC SPACES

Columbus Avenue Perception

1.00 2.00 3.00 4.00

ATTRACTIVENESS

SAFETY FROM CRIME

CLEANLINESS

EASE OF CROSSING THESTREET:

STREET FURNISHINGS:

INFORMATION ANDWAYFINDING

SAFETY FROM TRAFFIC

LOADING AND UNLOADING:

PARKING

PLACES TO SIT OUTSIDE:

NEWS BOXES

Poor Fair Good Excellent

today

tomorrow

Page 56: PPS Managing Great Public Spaces

PROJECT FOR PUBLIC SPACES

Gansevoort Plaza

An underutilized space in a changing district…

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PROJECT FOR PUBLIC SPACES

Plaza Experiment

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PROJECT FOR PUBLIC SPACES

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PROJECT FOR PUBLIC SPACES

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PROJECT FOR PUBLIC SPACES

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PROJECT FOR PUBLIC SPACES

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PROJECT FOR PUBLIC SPACES

Overview: Creating and Connecting Great Destinations

Columbus Circle Rockefeller Center Times Square Bryant Park Grand Central Terminal Port Authority Penn Station Herald & Greeley Squares

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PROJECT FOR PUBLIC SPACES

Survey

(Poor 1 - 2 - 3 - 4 Good)

• Urban energy & attractiveness

• Lacks seating & refreshment

• Smells like urine

• Safe from crime not traffic

• People enjoy destination retail

• Unclear public spaces & activities

• sociability - lowest scoring category

Page 64: PPS Managing Great Public Spaces

PROJECT FOR PUBLIC SPACES

Current ConditionsTimes Square

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PROJECT FOR PUBLIC SPACES

Festival withno CrossoverTimes Square

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PROJECT FOR PUBLIC SPACES

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Successful Places/Place Capital

Economic Development

Cultural Development

Tourism

Public Space Maintenance/Management

Transportation/Infrastructure

Planning

Restructuring Government for Placemaking

Page 68: PPS Managing Great Public Spaces

PROJECT FOR PUBLIC SPACES

When you focus on a place, you do everything differently.

Good places breed healthy activity. People attract people attract people. It takes many disciplines and skills to

create a place. 80 Percent of the success of a place is due

to Management. It takes a community to create a place. Amenities that make a place comfortable

are critical. You can’t know what you are going to end

up with.

Page 69: PPS Managing Great Public Spaces

PROJECT FOR PUBLIC SPACES