InspireYour Play

NBA China Wearable DeviceAug 27, 2015

Video

Wearable Device

NEWSY Research

Marketing & Communication

NEWSY Device

NEWSY Community

NEWSYResearch01

Global Market

China Market

MarketLandscape

2013 2015e 2017e

China Market Other Markets

in $Billion$11

$7.1

$2.5

$4.8 BILLION

Source: Statista, EnfoDesk

90%

89%

69%

62%

Basketball Player Online Shopper

Electronic GamerGame Audience

Questionnaire

5526Fans Profile

Source: Online Questionnaire

75%

Basketball Stats TrackingSystematically Training

DATA RESULTS

51%

Comparison to NBA StarsProfessional Guidance

Source: Online Questionnaire

Detailed Comments1807

Existing Problems

Wearable Problem

Lack of Professional Support

Online & Offline Interaction

02 NEWSYDevice

1

3

2

NEWSY

Community

NEWSole

NBA-themedMain Product

Smart InsoleHardcore Fans

Resource Integration

Basic Functions

PedometerReal-Time Data

CaloriesDinning Suggestion

Sleep MonitorVibrating Alarm

Heart Rate24/7 Monitor

GPSBDS Technology

WaterproofIP68

ConnectivityBluetooth 4.0

ID SensorAuto Identification

Wireless Charging50 mm

DetachableAlternative Band

NEWSY

GamingBasketball Data

Live Interaction Shopping

Exclusive Functions

Basketball Stats Tracking Gaming Credits

Coupon & DiscountMotion Sensing

Participation

NEWSole

NEWSole Functions

VR Gaming Stats Tracking

DataAnalysis

InjuryForecast

03 NEWSYCommunity

Play withMore InspirationInspire More Play

GamingPersonal Avatar

ClubGlobal Connection

Pick Up GamesEasy, Quick and Fun

ChatOnline & OfflineID

Inspire More Play

Player InteractionInterview with NBA players

Play with More Inspiration

DATA ANALYSIS

PLAYER COMPARISON TRAINING ADVICE VIDEO RESOURCE

NBA Credits

12 3

04Marketing &Communication

Marketing in Dome• NEWSY ID Sensor• NEWSole Tracking• Professional Training/Tactics Break-downs

100 NEWSY Donation

Young Player Training

Fitness & Nutrition

Communication

Be Active Eat Healthy

Play Together

12 3

Nelly

Sherry

Effie

William

Yida