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GBUTtem
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DocumentDate
GBUTtem
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Unit of measure例子
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GBUTtem
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EXHIBIT TITLE
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Text Text
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2X2 CUBED
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GBUTtem
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2X2 TOWER
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Place PriceProduct Package Positioning promotion
Product offering
5Ps MARKETING
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GBUTtem
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Strategy Skills
SystemsStaff
Shared values
Structure
Style
7S
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ARROW 3D
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CUBES1 3D
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CUBES2 3D
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12* Footnote
Source:
CUBES3 3D
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Text
Text Text
Text
CUTOUT 3D
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14
New entrant
SuppliersIndustry
competitors Buyers
Substitutes
FORCES AT WORK
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GBUTtem
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Text Text
Text Text
Text Text
Text Text
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JOINT
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Text
Text
Text
Text
LEVEL SEPARATE 4
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Text
Text
Text
LINEAR A 3D
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Text
Text
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LINEAR B 3D
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Text
Text
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LINEAR C 3D
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TextText
Text
LINEAR D 3D
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Text Text Text Text
LINEAR E 3D
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TextText Text
LINEAR G 3D
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Text Text
LINEAR I 3D
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Text
Text
Text
Text
LINEAR J 3D
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Text Text Text Text
LINEAR N 3D
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Text
Text
Text
LINEAR P 3D
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Text Text
LINEAR Q 3D
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LINEAR Q 3D
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PlanImplemen
tSupport
LINKS 3
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PERSPECTIVE 3D
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Text
Text
Tex
t
PROPELLER 3D
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RINGS 3D
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Text
Text
SCALE
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Text
Text
SCALES
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Text
Text
Text
Text
Text
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SIZES IN
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SPIRAL1 3D
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Spiral
Brakes
Tube in tube
SPIRAL2 3D
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Text Text
Text Text
SPOTLIGHT
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Text
Text
Text
Text
Text
Text
STAIRCASE
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40
Stars 3D
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Text
Text
WIRE CUBES
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42
Text
Text
Text
Text
Text
Text
Text
ARROWS
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43
Text
LEVEL 1
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Text
Text
LEVEL 2
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Text
Text
Text
LEVEL 3
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Text
Text
Text
Text
LEVEL 4
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Text
Text
Text
Text
Text
LEVEL 5
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48
Text
Text
Text
Text
Text
Text
LEVEL 6
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Text
Header Header
Text
FLOW 2
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Text Text
Header Header
Text
FLOW 2 TITLE
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Text
Header Header
Text
Header
Text
FLOW 3
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GBUTtem
52
Text Text
Header Header
Text
Header
Text
FLOW 3 TITLE
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Text
Header Header
Text
Header Header
Text Text
FLOW 4
*资料来源:
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GBUTtem
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Text Text
Header Header
Text
Header Header
Text Text
FLOW 4 TITLE
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GBUTtem
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Text
Header Header
Text
Header Header Header
Text Text Text
FLOW 5
*资料来源:
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Text Text
Header Header
Text
Header Header Header
Text Text Text
FLOW 5 TITLE
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GBUTtem
57
Text Text
Header Header Header Header Header
Text Text Text
Header
Text
FLOW 6
*资料来源:
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GBUTtem
58
Text Text Text
Header Header Header Header Header
Text Text Text
Header
Text
FLOW 6 TITLE
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GBUTtem
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Text
TextT
ext
Text
BLADES
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Text Text
TextText
BOX
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Text Text
Text Text
BOX
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Text
Text
Text
CYCLE 1
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Text Text
CYCLE 2
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Text
Text
Text
CYCLE 3
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Text
Text
Text
Text
CYCLE 4
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Text
TextText
Text
Text
CYCLE 5
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Text
TextText
Text
TextText
CYCLE 6
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Text
Text Text
Text
TextText
Text
CYCLE 7
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Text
Text Text
Text
Text
TextText
Text
CYCLE 8
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TextText
Text
TextText
Text
INCOMING
*资料来源:
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GBUTtem
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Text
Text
Text
Text
Text
RIBBON
*资料来源:
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GBUTtem
72
Text Text
Text
TextText
RING
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73
Text
Text
UPON 2
*资料来源:
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74
Text
Text Text
Text Text Text
TextText
CONTINUOUS
*资料来源:
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GBUTtem
75
Text
Text Text
Text
CUTOUT
*资料来源:
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76
Text
Text
Text
LINEAR A
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Text
Text
Text
Text
LINEAR B
*资料来源:
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78
Text
Text
Text
LINEAR C
*资料来源:
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79
TextText
Text
LINEAR D
*资料来源:
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GBUTtem
80
Text Text Text Text
LINEAR E
*资料来源:
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GBUTtem
81
Text
Text
Text
LINEAR F
*资料来源:
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82
TextText
Text
LINEAR G
*资料来源:
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GBUTtem
83
Text
Text
Text
Text
LINEAR H
*资料来源:
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84
Text Text
LINEAR I
*资料来源:
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85
Text
Text
Text
Text
LINEAR J
*资料来源:
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86
Text
Text
Text
Text
Text
Text
LINEAR K
*资料来源:
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GBUTtem
87
Text Text Text Text
LINEAR N
*资料来源:
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GBUTtem
88
Text
Text
Text
LINEAR P
*资料来源:
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GBUTtem
89
Text Text
LINEAR Q
*资料来源:
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GBUTtem
90
Text
Text
Tex
t
PROPELLER
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GBUTtem
91
Text
Text
Text
Tex
tText
STEP 5
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GBUTtem
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Text
Text
Text
Text
2 ON 1
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GBUTtem
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Text
Text
Text
Text
Text
Text
AGAINST
*资料来源:
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GBUTtem
94
Text
Text Text Text
Text
AT WORK
*资料来源:
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GBUTtem
95
Text Text
COUPLED HORIZ
*资料来源:
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GBUTtem
96
Text
Text
COUPLED VERT
*资料来源:
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GBUTtem
97
Text Text
Text Text
FOCUSED
*资料来源:
Unit of measure
GBUTtem
98
New entrant
SuppliersIndustry competitors Buyers
Substitutes
FORCES AT WORK
*资料来源:
Unit of measure
GBUTtem
99
Text
Text
Text
PARALLEL
*资料来源:
Unit of measure
GBUTtem
100
Text
Text
Text
Text
SPLIT
*资料来源:
Unit of measure
GBUTtem
101
Text
SURROUND
*资料来源:
Unit of measure
GBUTtem
102
Text
Text
TWISTED
*资料来源:
Unit of measure
GBUTtem
103
Text Text
UP & AWAY
*资料来源:
Unit of measure
GBUTtem
104
Text
Text
UP & DOWN
*资料来源:
Unit of measure
GBUTtem
105
Customer
Clients
Distributors
Competitors
Suppliers
3Cs TRIANGLE
*资料来源:
Unit of measure
GBUTtem
106
Skills
Sharedvalues
Strategy
Staff
Structure
Systems
Style
A coherent set ofactions aimed at gaining a sustainable advantageover competition
The organization chart andaccompanying baggage that showwho reports to whom and how tasks are both divided up and integrated
The people in the organization,considered interms of corporatedemographics, notindividual personalities
The way managers collectively behave with respect to use of time, attention and symbolic actions
The processes and proceduresthrough which things get donefrom day-to-day
Those ideas of what is rightand desirable (in corporateand/or individual behavior)which are typical of theorganization and commonto most of its members
Capabilitiespossessed bythe organizationas a whole asdistinct fromthe individuals.Some companiesperform extraordinaryfeats with ordinary people
3S-4S
*资料来源:
Unit of measure
GBUTtem
107
The way managerscollectively behave with respect to useof time, attention,and symbolic actions
The people in the organization, consideredin terms of corporate demographics, not individual personalities
The organization chart and accompanying baggage that show who reports to whom and how tasks are both divided up and integrated
Those ideas of what is right and desirable (in corporate and/or individual behavior) which are typical of the organization and common to most of its members
The processes and procedures through which things get donefrom day to day A coherent set
of actions aimedat gaining asustainableadvantage over competition Capabilities
possessed bythe organizationas a whole asdistinct from theindividuals. Some companies perform extraordinaryfeats withordinary people
Staff
Systems Style
SharedValues
Structure
SkillsStrategy
2S-5S
*资料来源:
Unit of measure
GBUTtem
108
Com
petit
ive
posi
tion
Low
Med
ium
Hig
h
Product/market attractiveness
Low Medium High
BUSS PORTFOLIO
*资料来源:
Unit of measure
GBUTtem
109
Change vision
Chief Executive
Leadership groups
Down the line
External constitution
Commitment
Conviction Courage
Capability
Individual activity
Enabling devices
CHANGE BOARD
*资料来源:
Unit of measure
GBUTtem
110
Delta P Delta P
Vision andLeadership
OrganizationalInfrastructure
PerformanceMeasurement
PeopleDevelopment
Communications
Problem SolvingProcess • Client managers
(particularly middle management) haveskill to lead programimplementation
• Change in actual behavior
• Action plans sufficient to achieve goals
• Agreement on objectives by line management
• Management of high-involvement process
• Implementation ornear implementationof required structureand systems
• Flow of 2-way communications• People’s understanding, belief
and contribution to act on vision and action plans
• Accurate measurementof action and results
• Clear accountabilities• Early wins
Visible demonstrationof new vision andvalues by clientleadership
DELTA P
*资料来源:
Unit of measure
GBUTtem
111
Nat
ural
ow
ner
Rel
ativ
e ab
ility
to e
xtra
ct v
alue
Low Medium
Value-creation potential in business unit
High
• Corporatecenter skills
• Business unit linkages
• Taxation/valuationdifferences
• Industry attractiveness• Competitive position• Restructuring/rationalization opportunities
“One
of t
he
pack
” Retain andgive toppriority
Retain andgive priority
Retain andmanage forcode orliquidate
Probablydivest
Divest Divest orliquidate
MACS
*资料来源:
Unit of measure
GBUTtem
112
Business Strategy
Manufacturing Strategy
ConfigurationSystems
ResearchFocus
LaborPolicy
ProductDesign
Makevs.Buy
Organization
ProcessDesign
MANUFACTURING STRATEGY
*资料来源:
Unit of measure
GBUTtem
113
Restructuring framework
1
5
4 3
2
PENTAGON
*资料来源:
Unit of measure
GBUTtem
114
Benefit
Price
Competitivedisadvantage
Competitiveadvantage
PRICE BENEFIT
*资料来源:
Unit of measure
GBUTtem
115
Appraise performanceand prospects
Developstrategy
Redesignpivotal jobs
Design the skillbuilding process
Assess changereadiness
Top downaction programs
Bottom up action programs
1
2
4
5
6
7
8
3
SMILE CHART
*资料来源:
Unit of measure
GBUTtem
116
3.
Create andpursue a unique
advantage 2.
Resegment the market to create a
niche
4.
Exploit uniqueadvantage
industrywide
1.Do more andbetter of the
same
When tocompete
STRAT GAMEBOARD
*资料来源:
Unit of measure
GBUTtem
117
Stage 1 Stage 2
Stage 3
Stage 4
Value system
Strategic manage-ment
Externally orientated planning
Forecast based planning
Budget planning
Meet budget and schedule
Predict the future
Think strategically
Create the future
STRAT MANAGE
*资料来源:
Unit of measure
GBUTtem
118
Selling margin
Contribution
Sales
Selling rateSalesAvailable selling time
Effectiveness
Contribution
Available selling time
Productivity
Contribution
Total selling costs
EfficiencyAvailable selling timeTotal selling costs
Utilization
Available selling time
Total sales time
Support intensity
Support costs
Total selling costs
Support leverage
Total sales time
Support costs
TREE PRODUCTIVITY
*资料来源:
Unit of measure
GBUTtem
119
Maximizeshareholder
value
Growthroughculturalinitiative
Redeployassets
Improve corebusiness
performance
Grow throughacquisition
and/or merger
Adopt soundfinancingapproach
VALUE CREATION
*资料来源:
Unit of measure
GBUTtem
120
Real
Perceived
Client’s relative ability to extract value
Corporate center skills
Linkages between business units
Financial ownership fit
Industry restructure
Internal controller
Shared resources
Transfer of capability
Vertical integration
Differences in tax position
Existence of non-cases objectivesInefficiencies in financial markets
Difference in valuation technique
VALUE SOURCES
*资料来源:
Unit of measure
GBUTtem
121
<##>
<##> <##> <##> <##> <##> <##> <##> <##> <##> <##>Header
Text
GANTT10
*资料来源:
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GBUTtem
122
Header
Text
## ## ## ## ########################
GANTT15
*资料来源:
Unit of measure
GBUTtem
123
Text
Text
Text
Text
LEFT TO RIGHT
*资料来源:
Unit of measure
GBUTtem
124
Text
Text Text Text Text
Process objectives
Text
Sub-objectives
STUDY OBJECTIVE
*资料来源:
Unit of measure
GBUTtem
125
Text
Text
Text Text Text Text Text
TOP DOWN
*资料来源:
Unit of measure
GBUTtem
126
Text Text
Text Text
Text Text
Text
Tex
tT
ext
Tex
t
2X2
*资料来源:
Unit of measure
GBUTtem
127
Tex
tT
ext
Text Text Text Text
Text Text
Text Text
2X2 CUBED
*资料来源:
Unit of measure
GBUTtem
128
Text Text
Text Text
Text
TextTex
tT
ext
Tex
t
Text
Text Text
2X2 EXTENDED
*资料来源:
Unit of measure
GBUTtem
129
Text TextTextText
Text
Text
2X2 TOWER
*资料来源:
Unit of measure
GBUTtem
130
Text Text Text
Text Text Text
Text Text Text
Text Text Text
Text
Tex
tT
ext
Tex
t
Tex
t
3X3
*资料来源:
Unit of measure
GBUTtem
131
Text Text Text
Text Text Text
Text Text Text
Text Text Text
Text
Text
Text
Text
Tex
tT
ext
Tex
t
Tex
t3X3 EXTENDED
*资料来源:
Unit of measure
GBUTtem
132
Text
Text
DIFFRACTION
*资料来源:
Unit of measure
GBUTtem
133
Text
Text
Text
FLOW DOWN
*资料来源:
Unit of measure
GBUTtem
134
Text Text
PASS THROUGH
*资料来源:
Unit of measure
GBUTtem
135
0
50
100
150
200
250
300
350
1996 1997 1998 1999 2000 2001
Label 1
Label 2
Label 3
AREA
*资料来源:
Unit of measure
GBUTtem
136
50
40
30
20
10
Label 1
Label 2
Label 3
Label 4
Label 5
BAR
*资料来源:
Unit of measure
GBUTtem
137
50
40
30
20
10
50
40
30
20
10
Label 1
Label 2
Label 3
Label 4
Label 5
Label 1
Label 2
Label 3
Label 4
Label 5
TitleUnit of measure
TitleUnit of measure
BAR 2
*资料来源:
Unit of measure
GBUTtem
138
40
30
20
10
5
50
40
30
25
15
55
50
45
30
25
Label 1
Label 2
Label 3
Label 4
Label 5
BAR BUTTED
*资料来源:
Unit of measure
GBUTtem
139
50
40
30
20
10
23
25
45
65
96
43
23
23
23
23
Label 1
Label 2
Label 3
Label 4
Label 5
000
000
000
000
000
Series Series Series
BAR STACKED
*资料来源:
Unit of measure
GBUTtem
140
50
40
30
20
45
50
60
70
80
90
10
20
30
40
50Label 1
Label 2
Label 3
Label 4
Label 5
000
000
000
000
000
100%=
Series Series Series
BAR STACKED 100%
*资料来源:
Unit of measure
GBUTtem
141
0
100
200
300
400
500
600
700
0 50 100 150 200 250
TitleUnit of measure
TitleUnit of measure
Label 1 Label 2
Label 3 Label 4
Label 5
Label 6
BUBBLE
*资料来源:
Unit of measure
GBUTtem
142
20
30
40
50
60
Label 1
Label 2
Label 3
Label 4
Label 5
COLUMN
*资料来源:
Unit of measure
GBUTtem
143
Label 1
Label 2
Label 3
Label 4
Label 5
Label 1
Label 2
Label 3
Label 4
Label 5
TitleUnit of measure
TitleUnit of measure
COLUMN 2
*资料来源:
Unit of measure
GBUTtem
144
20
30
40
50
60
40
50
60
70
40
50
60
70
80
30
Label 1 Label 2 Label 3 Label 4 Label 5
COLUMN BUTTED
*资料来源:
Unit of measure
GBUTtem
145
2030
4050
6020
2020
20
2020
30
40
50
2020
20
25
30
20
Label 1
Label 2
Label 3
Label 4
Label 5
Series
Series
Series
Series
000000
000
000
000
COLUMN STACKED
*资料来源:
Unit of measure
GBUTtem
146
30 35 4050
60
30
3540 20
2020
1510
2010
20 15 10 10 10
Label 1
Label 2
Label 3
Label 4
Label 5
Series
Series
Series
Series
100%= 000 000 000 000 000
COLUMN STACKED 100%
*资料来源:
Unit of measure
GBUTtem
147
20
15
10
10
45
20
20
30
30
TitleUnit of measure
Label 1
Label 2
Label 3
Label 4
Label 5
TitleUnit of measure
100% =
000
Series
Series
Series
Series
Label 1
COMBO PIE SEGMENT COLUMN
*资料来源:
Unit of measure
GBUTtem
148
0
50
100
150
200
250
300
0 50 100 150 200
TitleUnit of measure
TitleUnit of measure
Label 1 Label 2 Label 3
Label 4
Label 5
COST CURVE
*资料来源:
Unit of measure
GBUTtem
149
ARROWS
*资料来源:
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DISCLAIMERS CLIENT
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This report contains information that is confidential and proprietary to McKinsey & Company and is solely for the use of McKinsey & Company personnel. No part of it may be used, circulated, quoted, or reproduced for distribution outside McKinsey & Company. If you are not the intended recipient of this report, you are hereby notified that the use, circulation, quoting, or reproducing of this report is strictly prohibited and may be unlawful.
DISCLAIMERS INTERNAL
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This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.
DISCLAIMERS PRESENTATION
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Legend
Legend
LegendLEGENDS
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McKINSEY LOGO
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–
MISC
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Very attractive
Average
Very unattractive
Very attractive
Average
Very unattractive
MOONS
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ILLUSTRATIVE
CONFIDENTIAL
ESTIMATE
EXAMPLE
FOR DISCUSSION ONLY
FOR DISCUSSION
PRELIMINARY
DRAFT
STICKER
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CONFIDENTIALDISCUSSION DRAFT
DISGUISED CLIENT EXAMPLE
PRELIMINARY DRAFT
PRELIMINARY ESTIMATE
DISCUSSION DRAFT
DISGUISED
DRAFT FOR DISCUSSION
SAMPLE
BACKUP
HYPOTHESIS
STRAW MAN
TO BE COMPLETED
PROPOSED
REVISED
ROUGH ESTIMATE
CONCEPTUAL
STICKER OTHER
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159
WORLD MAP
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