ppt mobile definitivo
TRANSCRIPT
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Maria Vittoria Del VecchioDomenico MannaFederica NuzziCamilla Parmigiani
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«QUIZZONE DEI MONDIALI»M-site sulle Nazioni protagoniste
dei mondiali di calcio 2014 in Brasile
Domande chiuse10’’ per rispondereAggiornamento classifica in tempo realeConcorso a premi associato al quiz
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TARGETUomoFascia di età 18-35 anniInteresse per lo sportIstruzione e reddito medio-altiCentralità sociale e apertura al cambiamentoAttitudine intraprendente
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OBIETTIVI
Viralizzare
l’m-site
Incrementare il
numero di
giocatori del
quiz
Migliorare
l’engagemen
t col target
Aumentare la
brand
awareness
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15 Giugno 201415 Maggio 2014
TIMING
Adv a pagamento Attività di contenuto
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COME RAGGIUNGERE GLI OBIETTIVI?Scelte strategiche
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Call-to action
KeywordsLanding page
Paid Search
PIANIFICAZIONE CAMPAGNA ADWORDS FOCALIZZATA SU MOBILE
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Ottimizzazione tecnica +
SEO copywriting
Contenuti originali e affini alle keywords
Contenuto m-site coerente
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CONTENT ADVERTISING
Infografiche su trivia dei mondiali Page post engagement
Post relativi ai mondiali Page likes
Interazione con utenti Click on m-site
Tab di partecipazione al quiz Re-targeting Facebook custom audience
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PREROLL
15’’
Call-to action
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DISPLAY ADV
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ADV SU APP TRIVIAADV SU APP CALCIO
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