ppt_ on fmcg

8/8/2019 ppt_ on fmcg

1/12

A STUDY ONFMCG SECTOR


2/12

FMCG are the products that are sold quickly atrelatively low cost. They generally sell in largequantities, so the cumulative profit on such products

can be large.

FMCG products are generally replaced or fully usedup over a short period of days, weeks, or months, and

within one year.


3/12

FMCG

Quick turnover.

Low cost

Short span


4/12

Toiletries, soap, cosmetics, tooth cleaningproducts, shaving products and detergents,consumer electronics, packaged food

products, soft drinks, tissue paper, andchocolate bars.

A subset of FMCGs are Fast MovingConsumer Electronics which include

innovative electronic products such as mobilephones, MP3 players, digital cameras, GPSSystems and Laptops


5/12

INDIAN FMCG SECTOR

Fourth largest in economy.

Market size of US$13.1 billion.

competitive MNC . $ 33.4 billion in 2015.

$ billion 11.6 in 2003.

Middle class and the rural segments.


6/12

62% owned by MNCs

15 cos. Own this 62%

Rest by Indian companies

27 by HUL.


7/12

S. NO. Companies

1. Hindustan Unilever Ltd.

2. ITC (Indian Tobacco Company)

3. Nestl India

4. GCMMF (AMUL)

5. Dabur India

6. Asian Paints (India)

7. Cadbury India

8. Britannia Industries

9. Procter & Gamble Hygiene and

Health Care

10. Marico Industries

THE TOP 10 COMPANIES IN FMCG SECTOR


8/12

Scope of the sector

Industry to grow 20-30% in 2009-10,

Growth driven by the launch of newproducts and increasing ruralconsumption.

12.2% of the world population in thevillages of India.

Low per capita consumption for all theproducts.


9/12

Comparison with the World

Markets

Availability of raw materials

Labor cost comparison

Presence across value chain


10/12


11/12

BIBLIOGRAPHY

www.chillibreeze.com

http://www.naukrihub.com/india/fmcg/scope/

http://www.thehindubusinessline.com/2009/06/20/stories/2009062050780500.htm


12/12

Thank you

ppt_ on fmcg

Documents