ppt on marketing strategy of haldiram
DESCRIPTION
A Detailed Analysis of Marketing strategy of Haldiram and some Proposals to increase their market shareTRANSCRIPT
Group No.2, Sec-B 9-9-2008 1
CONTENTS
9-9-2008 Group No.2, Sec-B 2
9-9-2008 Group No.2, Sec-B 3
OBJECTIVES OF THE CASE STUDY
INTRODUCTION
9-9-2008 Group No.2, Sec-B 4
HMCL
Haldiram Bhujiawala Ltd
Haldiram Foods International Ltd
9-9-2008 Group No.2, Sec-B 5
USA
CANADA
INDIA
U.K.
MARKET PRESENCE
9-9-2008 Group No.2, Sec-B 6
SA
PAK
AUSTRALIA
9-9-2008 Group No.2, Sec-B 7
MARKETING STRATEGY???
TARGET MARKET
9-9-2008 Group No.2, Sec-B 8
MARKETING MIX
9-9-2008 Group No.2, Sec-B 9
POSITIONING
9-9-2008 Group No.2, Sec-B 10
PRODUCTS
9-9-2008 Group No.2, Sec-B 11
…CONTINUED
9-9-2008 Group No.2, Sec-B 12
…CONTINUED
9-9-2008 Group No.2, Sec-B 13
Awards
9-9-2008 Group No.2, Sec-B 14
PRICE
9-9-2008 Group No.2, Sec-B 15
PRICE…
9-9-2008 Group No.2, Sec-B 16
9-9-2008 Group No.2, Sec-B 17
PLACESUPPLY CHAIN-1
9-9-2008 Group No.2, Sec-B 18
…Continued
9-9-2008 Group No.2, Sec-B 19
SUPPLY CHAIN-2
LOCATION OF OUTLETS
Group No.2, Sec-B 9-9-2008 Group No.2, Sec-B 20
Kolkata
Nagpur
DelhiBikaner
Offers Product Through Internet
9-9-2008 Group No.2, Sec-B 21
Indiatimes.comIndiamart.comMumbaiflowersgifts.comChennaiflowersgifts.com
Giftsofindia.comGiftssmashhits.comTohfatoindia.comChannelindia.com
India Abroad
PROMOTION
9-9-2008 Group No.2, Sec-B 22
PROMOTION
9-9-2008 Group No.2, Sec-B 23
Advertising
9-9-2008 Group No.2, Sec-B 24
ONLINE VIDEO
Group No.2, Sec-B 9-9-2008 Group No.2, Sec-B 25
COMPETITORS…
9-9-2008 Group No.2, Sec-B 26
FRITO LAYS
BIKANERWALA
9-9-2008 Group No.2, Sec-B 27
BINGO
9-9-2008 Group No.2, Sec-B 28
9-9-2008 Group No.2, Sec-B 29
FUTURE PLANS
9-9-2008 Group No.2, Sec-B 30
MARKET RESEARCH
9-9-2008 Group No.2, Sec-B 31
…CONTINUED
9-9-2008 Group No.2, Sec-B 32
OUTLET-MATHURA ROAD
9-9-2008 Group No.2, Sec-B 33
Customer’s profile:
SUGGESTIONS
9-9-2008 Group No.2, Sec-B 34
9-9-2008 Group No.2, Sec-B 35
9-9-2008 Group No.2, Sec-B 36