ppt on mountain dew
DESCRIPTION
it will be helpfull to make report on beverages ,work is done own effort nothing else. no legal obligation.thanksTRANSCRIPT
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Project presentation
presented By- Satendra dixit Pgdm -2nd sem
Roll call -240
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common Quality which these people posses that has made them achieved milestone?
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Now who is next…. Any guess…..
The Answer is :- Wo darte nahi the isiliye wo jeetey kyunki …….“Darr ke Aage Jeet Hai”
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Variables under study-
1- Price2- Consumption quantity3-Taste4- Packaging5- Advertisement6- Labeling7- Availability8- Promotional offer
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Research Methodology
RESEARCH DESIGN Descriptive
SAMPLE DESIGN- Non probability sampling convenience
design SAMPLE SIZE- 200
DATA COLLECTION METHOD- Interrogation through questionnaire
INSTRUMENT- Questionnaire
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Research objective
Identify the brand image of Mountain dew
To Know the consumption level of Mountain dew
To know the reason why consumer prefer Mountain dew
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Questionnaire
Do you consume cold drink?Yes b) no
Option Yes No
Male 120 8
Female 60 8
Total percentage 92% 8%
92%
8%
YESNO
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If no, what would you like to take? a) Juice b) Lassi d) Nibu pani d) other
Option juice Lassi Nibu pani
Other Total
Male 4 4 0 0 8
Female 4 0 0 4 8
Total percentage
4% 2% 0% 2% 8%
4%
2%
2%
JuiceLassiNibu paniOther
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C-How frequently you purchase cold drink?
Option Daily Weekly Monthly Total
Male 40 84 0 124
Female 20 32 8 60
Total percentage
33% 63% 4% 100%
33%
63%
4%
dailyweeklymonthly
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D- From where do you purchase cold drink?
Option Convenience store
Departmental store
Kirana store
Other Total
Male 36 32 20 36 124
Female 16 16 4 24 60
Total% 28 26 14 32 100
convenience store
Departmental store
Kirana store
other
0 10 20 30 40 50 60
52
48
24
60
Series 1
Series 1
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E- Do you know about mountain dew?
Option yes No
Male 128 0
Female 65 7
97%
4%
Sales
yesno
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F- Do you purchase mountain dew?
Option Yes No Total
Male 56 64 120/124
Female 24 36 60/60
percentage 44% 56% 100%
44%
56%
Sales
yesno
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G- If No , Which brand you Normally consume
Option
limca Cocacola
Thumsup
Pepsi 7up Fanta Mirinda
sprite
Male 8 12 20 4 8 4 4 20
Female
0 8 4 4 8 4 4 0
total 4% 10% 12% 4% 8% 4% 4% 10%
coca cola
Thumsup
pepsi
7up
fanta
mirinda
sprite
Limca
0 5 10 15 20 25 30
Series 1
Series 1
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How often do you purchase mountain dew?
Option Daily Weekly Monthly Total
Male 8 52 0 60
Female 16 8 0 24
total 12 30 0 42
Daily
weekly
Monthly
0 10 20 30 40 50 60
Series 1
Series 1
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Price
price Always Many times
Often Not many times
Never
Up to 25 4 32 20 0 4
25-35 4 8 0 8 4
35-above 0 4 4 4 0
Always Many times
Often not many times
Never0
5
10
15
20
25
30
35
up to 2525 to 3535 and above
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Labeling
Labeling Always Many times
Often Not many times
Never
Up to 25 0 20 20 12 8
25-35 0 8 4 8 4
35-above 0 0 12 0 0
Always Many times
Often Not many times
Never0
2
4
6
8
10
12
14
16
18
20
0
20 20
12
8
0
8
4
8
4
up to 2525 to 3535 and above
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Availability
Availability
Always Many times
Often Not many times
Never
Up to 25 4 44 8 8 0
25-35 0 24 0 0 0
35-above 4 8 4 8 0
Always Many times
Often Not many times
Never0
5
10
15
20
25
30
35
40
45
up to 2525 to 3535 and above
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Promotional offer
promotionaloffer
Always Many times
Often Not many times
Never
Up to 25 0 32 16 12 0
25-35 0 24 0 0 0
35-above 0 8 0 4 0
Always Many times
Often Not many times
Never0
5
10
15
20
25
30
35
0
32
16
12
0
up to 2525 to 3535 and above
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Advertisement
Advertisement
Always Many times
Often Not many times
Never
Up to 25 0 36 12 8 8
25-35 0 20 0 4 0
35-above 0 0 4 8 0
Always Many times
Often Not many times
Never0
5
10
15
20
25
30
35
40
up to 2525 to 3535 and above
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Taste
Taste Always Many times
Often Not many times
Never
Up to 25 8 32 16 4 0
25-35 8 4 8 4 0
35-above 0 4 4 4 0
Always Many times
Often Not many times
never0
5
10
15
20
25
30
35
up to 2525 to 3535 and above
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What comes to your mind when you think about mountain dew?
Crazy advt Refreshing drink Brand pepsi Any other0
10
20
30
40
50
60
70
80 72
32
52
36
Series 1
Series 1
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Conclusion
As 96% respondents are know about Mountain dew means to say brand positioning is very good.
Less then 50% respondent purchase Mountain dewMain competetor of mountain dew are Thums up- 12% respondent Coca cola - 10% Sprite 10%30% respondent consume Mountain dew weeklyPromotional scheme and advertisement are in reach of
customer The crazy ad created by Mountain dew has a good sign as 72% Response given in favor of crazy advertisement.
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Recommendation
Advertisement is the best way in touch with the customer so company need to constant practice on advertisement, availability, promotional scheme that is why a huge number of respondent take consideration advertisement availability and promotional scheme.