TitleA

MAJOR RESEARCH REPORTON

“Movement & Consumer Behaviour on Stock Market in

“Delhi/ NCR region”At

INDIA BULLS SECURITIES LTD., New Delhi

1)

INTRODUCTION

(A) Consumer Behaviour :-

Consumer behaviour is the study of when, why, how, and where people do or do not buy a product.

It studies characteristics of individual consumers such as demographics and behavioural variables in an attempt to understand people's wants.

(B) What is stock market ??

A stock market or equity market is a public, (a loose network of economic transactions, not a physical facility or discrete entity) for the trading of company stock (share) and derivatives at an agreed price; these are securities listed on a stock exchange as well as those only traded privately.

What is Stock Exchange…?? A stock exchange is an entity that provides "trading"

facilities for stock brokers and traders, to trade stocks, bonds, and other securities. Stock exchanges also provide facilities for issue and redemption of securities and other financial instruments. Securities traded on a stock exchange include “shares” issued by companies, unit trusts and derivatives.

Major Stock exchange of India…. There are 23 stock exchanges in India but major of them are BSE and NSE . The other exchanges include regional stock exchanges as listed below:- Madhya Pradesh ( MPSE ) Ahmedabad ( GSE ) and so on…….

Introduction of NSE Type Stock Exchange Location Mumbai Founded 1992 Owner National Stock Exchange of India Key people Mr.Ravi Narain (MD) Currency Indian rupee No. of listings 1,530 MarketCap US$1.54 trillion (Sep 2010) Indexes S&P CNX Nifty

CNX Nifty Junior S&P CNX 500

Website www.nse-india.com

Introduction of BSE Type Stock Exchange Location Mumbai Founded 1875 Owner Bombay Stock Exchange Limited Key people Madhu Kannan (CEO & MD) Currency Indian rupee No. of listings 4,996 MarketCap US$1.78 trillion (Oct 2010) Volume US$ 980 billion (2006) IndexesBSE Sensex Websitewww.bseindia.com

(c) Introduction of Related Company Company Name :- IndiaBulls Securities Ltd

Introduction of a IndiaBulls :-

India Bulls Financial Services Limited was incorporated on January 10, 2000 as M/s Orbis InfoTech Private Limited at New Delhi under the Companies Act, 1956.

Company Profile of Indiabulls

One of the leading integrated financial services groups of India diverse range of offerings

Client base of more than 500,000 and growing, across the retail, wealth and Institutional spectrums

Member: National Stock Exchange & Bombay Stock Exchange

Depository Participant : NSDL & CDSL

SEBI Registered Portfolio Manager

Equity Broking

Continued….. Offline Equity Trading

Online Trading through www.indiabullsonline.com

Received in-principle approval from SEBI to be sponsor of Asset Management joint venture with AEGON.

Other sector in which Indiabulls involved Indiabulls real estate ltd Indiabull power ltd Indiabull securities ltd

Indiabulls securities Product Profile

(A) Power Indiabulls:-

Power India Bulls (PIB) is an online trading platform which brings you the power of a broker’s terminal on your desktop.

(B) Depository Services:-

India Bulls is a depository participant with the National Securities Depository Limited (NSDL) and Central Depository Services (India) Limited (CDSL)

(C) India Bulls Signature Account:-

Indiabulls Signature account provides you the platform to trade in Equity and Derivatives.

(D) NRI Trading:-

Non-Resident Indians (NRIs) can also enjoy the state of the art Online trading Platforms of India Bulls to trade in Indian Capital Market.

(2) (A) Review of Related Literature

Purpose

1) Find out how much research has been done on the same area

2) Justify the need for more studies on the topic.

3) Fill in existing gaps, clarify inconsistencies, substantiate existing facts.

4) Help with procedures and processes

5) Get the new idea and approaches

Tier:1Primary and SecondaryReferences

Tier:2Scientific gray literatureNewspapers, popular magazines

Tier:3Compendia tertiary sources

Kinds of studies cited

expanded background of the study relevant in purpose, methodology, findings.

- General information

- Theoretical / technical concept

- Procedures and Processes

- Past researches

(B) Rationale of the study

1) To know, what is the behaviour of consumer in stock market.

2) What are the demands of the customers ?

3) What types of difficulties faced by consumer to gain the knowledge of stock market ?

4) Increase awareness.

5) Result of product of the company.

6) Working style of the company.

7) How Indiabull product differ from other company product ?

(3)

(A) Objective of Research Each research study has its own specific purpose. It is like

to discover to Question through the application of scientific procedure. But the main aim of our research to find out the truth that is hidden and which has not been discovered as yet.

1. To analysis consumer behavior before investing in stock market.

2. To describe factor on which consumer look carefully before investing in stock market.

3. To study about the difficulties faced by persons while Trading in India Bulls.

4. To study about the need of improvement in existing Trading system.

5.. To measure market movements 6.Benchmark for funds performance

(B) Sample design

“A sample design is a definite plan for obtaining a sample from a given population. It refers to the technique or the procedure the researcher would adopt in selecting item for the sample”

Generally Sample designs are two types

Probability Research Design

Non Probability Research Design

Target Population or Universe

Sample Frame

Sr No. Businessmen Job Person

Individual ######## ########

HNI ######## ########

I ncome

Ba s ed

Sampling Unit

It based on Quantitative theory

For ex:- They give me list of 2000 people according to Income basis.

1 Method of Selection

2 Determination of Sample size

3 Selecting a sample size

Method of Data Collection While deciding about the method of data collection to be used for the study the researcher should keep to types of data.

1.Primary Data:- Primary data is the data which is collected by the researcher directly from his own observations and experiences. For example, if the researcher conducts a survey for the collected of data then it is known as primary data.

2. Secondary Data:- Secondary data is the data that have been already collected by and readily available from other sources. Such data are cheaper and more quickly obtainable than the primary data and also may be available when primary data can not be obtained at all.

Sources of Data Collection

Data collection

1. Customers

2. Indiabulls sites

3. Guide provide the data

4. Analysis the annual report 2007-2008, 2009-2010

Tools of data AnalysisBox and Whisker Plot:

Check sheet:

Control chart:

Histogram:

Scatter diagram:.

Pie chart

Survey

Data Analysis and Data Interpretation

Q.1 Do you invest in shares? A. Yes B. No

Out of sample of 50 only 37 people are investing in share rest 13 are not interested.

Q. 2 In which stock exchange do you transact? A. DSE B. BSE C. NSE D. Others (Pls Specify)

The more people are invested in investment in BSE and NSE less people are interested in DSE and other.

Q.3 Since how long have you been investing in shares? A. Less than 2 years B. 5 years C. More than 5 years

We found in my study that investor are move then 5 year. There is only 10% people are investing in DSE.

Q.4 How frequently do you invest in shares? A. Every day (speculative B. Every week C. Once a month D. Twice a month E. Any other

In this study to found that move people are invest daily. Only 5% is which are invest Twice a month.

Q. 5 In which market do you invest?A. Primary MarketB. Secondary MarketC. Both

The study shows mode people want to invest in primary market some people want to invest in both market.

Q.6 Whom does you prefers to deal with? A. Brokers B. Sub brokers C. Both

The study shows that move people preface deal with brokers. But some investor wants deal with both type

(5) Suggestion

Commitment should be equalized for every person.Provide the facility of free demonstrations for all.Improvement in the opening of De-mat & contract notice procedure is required.There should be a limited number of clients under the relationship manger. So that he can handle new as well as old customer properly.Some promotional activities are required for the awareness of the customer.People at young age should be encouraged to invest in stock market.Seminars should be held for providing information to prospective and present customers.

Limitation of the study As only Delhi/NCR dealt in survey so it does not represent the view of the total Indian market.

Size of the research may not be substantial.

There was lack of time on the part of respondents.

The survey was carried through questionnaire and the questions were based on perception.

There may be biasness in information by market participant.

Complete data was not available due to company privacy and secrecy.

Swot Analysis

Overview of Work

For open the Demat account we used the data information and by the tele calling introduced to the client. Then we related some clients which were interested in our company for opening the Demat account .There clients are as follow

Company give me target of ten accounts. Company give guidelines to me there should three lakh rupees in ten account. I opened seven account and deposit 3,60000 Rs.in company

For example:-Sukhivender from rohtak(HR) Sukhivender Singh, my first client from Rohtak. I called him ten days after my training in Indiabulls security. According to the process I called him on telephone & told him about the company, its policies & services, he showed interest for the investment in the company then I fixed a meeting & gave him all the information about PIB after which he decided to open a Demat account and invested 30,000 INR in share market through me & my guidance.

Procedure of the opening Demat accountCalling listMeetingDemoOpen Demat account

Conclusion

On the basis of the study it is found that stock market is more profitable than the other investment because of their timely research and personalized advice on what stocks to buy and sell by the wealth management companies as well as relationship manager facility for encouragement and protect the interest of the investors. It also provides the information through the internet and mobile alerts that what IPO’s are coming in the market and it also provides its research on the future prospect of the IPO.

(6) References ( with Bibliography )BOOKS

Marketing Management - Kotler Philip (1st edition reprint) Chapter 7, Page 183Marketing Research – Donald T.S (6th edition), Page 49

Research Methods – Donald C.R (8th edition), Page 120

Consumer Behaviour – Della A.J (4th edition), Page 15

Consumer Behaviour – Gupta S.L (2nd edition), Page 144

Consumer Behaviour – Schiffman & Kanauk (3rd edition) , Page 306

Continued.........

MAGAZINES & JOUNALS

Business Research – June 2008, Page 31

Business World – April 24,2009 , Page 8

Business India – Advertising , April 23,2009 Business Today – Trends, April 23,2009

And so on……

Websites http://indiaearning.moneycontrol.com/home.php http://www.capitalline.com http:/www.capital+line=annual+report http://www.bseindia.com/about/abindices/bse30.asp http://www.nseindia.com/home/about/nse http://sify.com/finance/livemarkets/report/ http://www.dailyprofits5000.com/ http://www.indiabulls.com http://www.indiabulls.com/securities/ http://www.indiabulls.com/secutities/reasearch/equityanalysissis http:/www.indiabulls.com/securities/service/product.htm

(7) Appendix

Addendum, any addition to a document, such as a book or QUESTIONNAIRE

Specifically, a text added to the end of a book or an article, containing information that is important to, but is not the main idea of, the main text

Appendix QUESTIONNAIRE: DATE:NAME

OCCUPATION

AGE

CONTACT NO.

Q.1 Do you invest in shares? A. Yes B. No Q.2 In which stock exchange do you transact? A. DSE B. BSE C. NSE D. Others (Pls. Specify)

Q.3 Since how long have you been investing in shares? A. Less then 2 years B. 5 years C. More than 5 years

Q.4 How frequently do you invest in shares? A. Every day (speculative) B. Every week C. Once a month D. Twice a month E. Any other

Q.5 In which market do you invest? A. Primary market B. Secondary market C. Both

Q.6 Whom do you prefer to deal with? A. Brokers B. Sub brokers C. Both

Q.7 How do you access information regarding stocks/shares? A. Newspapers B. Magazines C. Net (internet) D. Stock Brokers E. Friends/Relatives F. T.V

Q.8 In which of the following characteristics, has the working of NSE improved the maximum in the past few years? A. Faster delivery B. Prompt payment C. Quick services D. Transparency

Q.9 Is it possible for the stock broker to manipulate the transactions in the online system? A. Yes B. No