https://www.travelhouseindia.com

For E-business classDec. 10Th, 2009

Ms. Craig

By Gwenaelle D.

WHO THEY ARE

International Travel House has been established since 1981, and offers a wide range of travel services.

Over the years, it has grown to be one of the largest travel agencies in India, with each of its products and services bearing the distinct ISO 9001 quality benchmarking.

TARGETED CUSTOMER GROUP

Travel House is positioned to address all possible travel needs for both business and leisure travellerers:, and more especially for

• Men

• Women

• Young & Middle aged

• Foreign tourists

• Domestic tourist

• Indians seeking international destination

• Working business men and women

TARGETED CUSTOMER GROUP (con't)

• Business men and women on incentive vacation

• Almost or newly wedded

Here comes a sample of personas aimed at pointing at the characteristics, needs, motivations and environment of typical website users.

PERSONA #1 Baptistan, foreign

tourist in India

• What are the main characteristics of a typical website user?

• Young, curious, dynamic, openminded, internet friendly, little if any experience in traveling

• What are his/her expectactions and goals?

• To find attracive packages price/quality

• What are the influencers (why do they buy)?

• Word of mouth, recommendations, price

• What could be the frustations he/she could be facing?

• Language barriers, comparisions with other OTAs

PERSONA #2 Tulika and Sabia, domestic tourists

• What are the main characteristics of a typical website user?

• high expectations in accomodations, travel in large group, value time management

• What are his/her expectactions and goals?

• Discover places she is unfamiliar with, have fun in harmony with group

• What are the influencers (why do they buy)?

• Word of mouth, quality, safety,

• What could be the frustations he/she could be facing?

• Find herself in a group where she feels uncomfortable

PERSONA #3 Ravi, business man

• What are the main characteristics of a typical website user?

• high expectations in accomodations, travel alone, value efficiency and rapidity

• What are his/her expectactions and goals?

• Do his job in the best conditions

• What are the influencers (why do they buy)?

• Received awards, quality, price, available when needed

• What could be the frustations he/she could be facing?

• Facilities do not work (internet access) or unavailable (overbooked coference room)

TRAVEL HOUSE INDIA V.S EXPEDIA

TRAVEL HOUSE INDIA EXPEDIAhttps://www.travelhouseindia.com http://www.expedia.fr/

Basic design of the website Language availability (japanese)Hardly user friendly User friendly

COMMUNICATION TOOLS

Only direct communitcations tools is available:

• telephone toll free

• headquarters adress

• possibility to send an email for enquiry

The OTA is communicating on the values of the services delivered. For instance, transparency ranks among the most import value.

= finantials statements of the past seven years are available.

Reliability and credibility are also of utmost importance for Travel house India that is why a link to the list of awards received is available on the website.

THE FOLLOWING CORPORATE ENTITIES WERE IDENTIFIED AS PARTNERS:

Thank You.