[ppt]chapter 5 strategies in action - upjocw.upj.ac.id/files/handout-mgt304-pertemuan-7-8.ppt ·...
TRANSCRIPT
Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall
Ch 5 -1
Chapter 5Strategies in Action
Strategic Management: Concepts & Cases
13th EditionFred David
Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall
Ch 5 -2
Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall
Ch 5 -3
Long Term Objectives
Quantitative
Measurable
Realistic
Understandable
Challenging
Hierarchical
Obtainable
Congruent
Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall
Ch 5 -4
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