[ppt]powerpoint presentation - loganville high schoollhs.walton.k12.ga.us/users/jturner/ibt/unit 5...
TRANSCRIPT
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Guess the Cereal?
Cap’n CrunchFruit Loops Honey Smacks
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Guess the Cereal?
Cocoa PuffsLucky Charms Honey Smacks
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Guess the Cereal?
Frosted FlakesHoney NutCheerios Trix
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Guess the Cereal?
Count ChoculaCinnamon ToastCrunch
Rice Krispies
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“Breakfast of Champions”“Like a Good Neighbor”“Melts in Your Mouth, not…”“They’re Grrrreat!”
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Why do we know these slogans
so well?
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We are bombarded with marketing messages everyday.Over 5,000 per day.
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Consumer Society(Market Economy)
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Consumer Societies are driven to attain purchasing power to buy goods & services.
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Marketing is a big deal in
consumer societies.
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Marketing StrategyTo Satisfy Consumer Needs and Wants
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Let Mikey try it!
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Give Them What They Want
The fundamentals of marketing
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Marketing is…• Satisfying customer
needs & wants through:Designing PromotingSellingDistributing
• A Product or Service
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Marketing Mix is a Strategy
Target MarketPriceProductPlacePromotion
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Target Market
A specific group of consumers at which a company aims its products and services
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Price
Value?Location?How much does customer care about price?Competition?
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ProductWhat to make?When to make it?Level of quality?How many?How to package and label?
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PlaceWhere sold?What kind of store?Distribution?Salespeople?Competition?
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PromotionWhere Promote?How Promote?Radio? TV?Billboards?Social media?When?Competition?
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Product Price
Promotion
Place
•Sweet & crunchy
•Whole grain•Healthy, delicious Excellent source
of B-vitaminsBright packaging, different size boxes•TV Commercials
•Coupons•Sweepstakes•Offers•Recipes•Nutritional Info
•Homemakers are cost conscious
•Looking for value
•Very competitive
•Convenience storesmore expensive
•Retail stores•Supermarkets•Entire aisles•Marketing battlefieldFriendly, helpfulsalespeople
Marketing Mix Graphic Organizer