pqi company profile-twencompany profile
TRANSCRIPT
Power Quotient International Co., Ltd.
Company Profile
100723
1
Agenda
2010 Outlook
Milestone
Advantage
Products
About PQIAbout PQI ‧Company info‧Organization Chart ‧Global Network‧Production Logistics Center‧Ranking‧Revenue ‧Product & Client Ratio
2
Company Information
Time of establishment: 1997 CEO & Chairman: T.C. GouCapital: 84 Million USDNumber of employee: 848Manufacturing plants: Taipei & Suzhou
Product Line：Solid State Disk (SSD) Flash Memory Card USB Flash Drive (UFD)DRAM Module Hard Disk Drive (HDD)Industrial Storage Product
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Organization Chart
Board of DirectorsBoard of Directors
ChairmanChairman
CEOCEO
AuditingAuditing
MarketingMarketing AdministrationAdministration LogisticsLogistics
CEO’s OfficeCEO’s Office Legal Affairs
PMPM
Sales 2Sales 2
Sales 3Sales 3
ADM DivisionADM Division TPE PMMTPE PMM
FTZ PMMFTZ PMM
R&D R&D
R&D 1R&D 1
ManufacturingManufacturing
Customer ServiceCustomer Service
QAQA
E.O.S & H.M.C
Finance Sales 1
R&D 2
Sales 4 MIS
{ E.O.S & H.M.C：Environment and Occupation Safety& Health Management Committee}
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Global Network
The Netherlands Japan
Tao-Yuan Yuan Hsiang
Taiwan
Suzhou ShanghaiShenzhen
HK
USABeijing
‧Global logistics center: Taiwan (Taipei and Tao-Yuan)Suzhou
‧Global network: TaiwanUSAThe NetherlandsJapan China (HK, Shanghai, Shenzhen, Beijing)
China
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Production Logistics Centers
Taipei Factory
• Land area: 33,370 m²• Factory building area: 31,094 m²• Production capability by month:
750K(Module)~2M(Flash Card+UFD)• SMT line: 6 lines
Suzhou Factory
‧Factory building area: 3,100 m²‧Production capability by month:
500K/pcs(Industrial CF)‧SMT line: 4 lines
* Monthly Capacity 3M/pcs [ 512MB eqv. DRAM Module + Flash Products ] *
Tao-Yuan Logistics Center
‧Factory building area: 1,206 m²
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Global Ranking > DRAM Module
Source: iSuppli
PQI is in 10th place for 2009 DRAM Module World Ranking
100.0%$ 7,065 $ 4,442 $ 2,623 Total
1.6%$ 115 $ 80 $ 35 Others
0.2%$ 13 $ 10 $ 3 Netlist Inc22
0.3%$ 19 $ 11 $ 8 GeIL Group21
0.6%$ 39 $ 23 $ 16 STEC20
0.7%$ 47 $ 27 $ 20 PNY19
1.0%$ 72 $ 53 $ 19 Unifosa17
1.0%$ 72 $ 42 $ 30 Patriot Memory17
1.0%$ 73 $ 42 $ 31 Viking Interworks 16
1.1%$ 77 $ 45 $ 32 Wintec Industries15
1.2%$ 85 $ 53 $ 32 Team Group14
1.4%$ 100 $ 51 $ 49 Buffalo - Melco13
1.5%$ 106 $ 55 $ 51 Strontium12
1.9%$ 135 $ 88 $ 47 Kingmax Semiconductor 11
3.1%$ 219 $ 169 $ 50 PQI10
3.1%$ 220 $ 126 $ 94 MA Labs9
3.5%$ 244 $ 140 $ 104 Corsair Memory8
4.3%$ 302 $ 199 $ 103 Apacer Technology 7
5.3%$ 371 $ 232 $ 139 Transcend 6
6.2%$ 435 $ 257 $ 178 Crucial Technology5
6.3%$ 444 $ 285 $ 159 Smart Modular Technologies4
7.1%$ 503 $ 334 $ 169 Ramaxel Technology3
7.4%$ 524 $ 360 $ 164 A-Data 2
40.3%$ 2,850 $ 1,760 $ 1,090 Kingston Technology1
2009 MS2009H2 2009H1 2009Company2009 Ranking
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Global Ranking > Flash Cards
Source: Gartner
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14
13
12
11
10
9
8
7
6
5
4
3
2
1
2009Rank
100.0100.0-2.77,625,8407,836,346Total
9.010.8-18.9688,510848,873Others
0.81.5-48.259,536115,007Kingmax12
1.11.2-11.581,27691,859Dane-Elec15
1.11.4-24.783,069110,247Apacer13
1.11.2-6.387,29793,133PNY14
1.82.3-26.2135,825184,139Ritek10
5.07.4-34.6379,852580,927Sony3
4.22.193.7316,890163,590A-data9
3.33.7-15.0248,314292,095Panasonic6
201,678
270,011
333,017
411,428
499,000
1,035,614
2,794,524
2009Revenue
2.6
3.5
4.4
5.4
6.5
13.6
36.6
2009Market Share(%)
11
7
8
4
5
2
1
2008Rank
2.123.7163,032PQI
3.7-7.3291,322Lexar
3.617.4283,676Transcend
5.8-8.8451,326Samsung
5.711.7446,800Kingston
20.8-36.31,626,411Toshiba
26.733.52,093,908SanDisk
2008Market Share(%)
Change(%)
2008Revenue
Vendor
PQI is in 10th place for 2009 Flash Card World Ranking
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Global Ranking > USB Flash Drives
Source: Gartner
10
9
8
7
6
5
4
3
2
1
2009Rank
100.0100.0-5.52,738,9962,897,664Total
9.311.8-25.3255,423342,071Others
3.71.3182.4102,49736,290KingmaxNA
6.76.21.7182,549179,446PQI5
4.21.5154.2113,99744,854SamsungNA
3.82.263.0104,81464,284Lexar9
107,349
169,083
222,415
242,294
477,756
760,820
2009 Revenue
3.9
6.2
8.1
8.8
17.4
27.8
2009Market Share (%)
7
6
3
4
2
1
2008Rank
4.3-13.2123,677Sony
4.335.7124,626Toshiba
11.6-33.7335,720Transcend
9.7-13.9281,414ADATA
18.7-12.0542,782SanDisk
28.4-7.5822,500Kingston
2008Market Share(%)
Change(%)
2008Revenue
Vendor
PQI is in 5th place for 2009 USB Flash Drive World Ranking
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Year on Year Revenue
2007
500
900
800
700
600
500
400
300
200
100
0
883883858858
656741
500385313
(USD: Millions)
521521
(Year)20062005200420032001
PQI 2009 revenue stands at USD604 Million
604604
2008 200200992002
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Product & Client Ratio
By Product By Region By Customer
PQI’s Sales Portfolio
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About PQI
Agenda
2010 Outlook
Milestone
Advantage
ProductsProducts ‧Product Core Value‧Solid State Disk (SSD)‧Flash Memory Card‧USB Flash Drive (UFD) ‧DRAM Module ‧Hard Disk Drive (HDD)‧Industrial Storage Product
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Product Core Value
Industrial Storage Product
DRAMUFD
HDD
SSD
FlashCard
PQI - A professional storage devices provider
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SSD
Product
e-SATA & USB
S530
SATA I & SATA IIMini USB2.0 interfaceUSB3.0Interface
2.5” S5282.5” S532-E2.5” S533-EName
Product
IDE/PATA 50pin (44-pins IDE with
gap and 4 jumper pins)
2.5” S521
Micro SATA (Serial ATA)SATA I &SATA IISATA I & SATA IIInterface
1.8” S5182.5” S5252.5” S527Name
PQI offers the complete SSD solution to meet various demand
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SSD > SSD Module
Product
ZIF
P961 PATA ZIF
MiniPCIeMiniPCIe (PATA for data transfer)
MiniPCIe(PATA for data transfer)
Interface
S902 SATA MiniCardP901 PATA MiniCardP902 PATA MiniCardName
Product
SATAII
S982 SATA
SATAIISATAIIMiniPCIe
(SATA for data transfer)Interface
S981 SATAS986 SATAS901 SATA MiniCardName
PQI offers various interfaces including PATA ZIF SSD Module, SATA SSD Module,Mini PCIe SATA SSD Module, Mini PCIe PATA SSD Module, etc.
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Flash Card
CFCF
SDSD
SDHCSDHC
ReaderReader
microSDmicroSDHCHCmicroSDmicroSD
PQI offers the complete Flash Card solution in various capacities, specifications and for consumer products
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Flash Card
Multimedia storage (ex:MP3, DSC, PMP, GPS, PDA, etc.)Purpose
CF Card SD CardSDHC CardName
Product
--Portable handheld digital devicesPurpose
micro SD Card micro SD/M2 Card readermicro SDHC CardName
Product
High transfer rate and large capacityCompatible with SD1.1 & SDHC specifications
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USB Flash Drive
Cool DriveCool DriveCool Drive
Card DriveCard DriveCard Drive
Intelligent DriveIntelligent DriveIntelligent Drive
Traveling DiskTraveling DiskTraveling Disk
High performance and customized
Fashion design
Add-on function
Top
Fashion
Value Added
EntryBasic function
UFD Categories
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UFD > Card Drive
Hairline treated surface, excellent quality Pop-out connector designCustomization ServiceFeature
U505
Product
U510 Pro U510i512Name
‧capacity up to 64GB0.3 cm
Credit card dimensions, easy to store and carry withUtilize PQI patented I-Stick interface and only 0.3cm thinCustomized service, perfect for the gift market
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UFD > Intelligent Drive
Unlimited add-on capacitySpring out connector design360 degree swivel lidFeature
i830
Product
i828i812Name
‧capacity up to 32GB
Extra minute, ultra capacityUltra minute size but not compromising on storage capacityFeature
i810 Plus
Product
i820Name
PQI patented I-Stick interface, minute, easy to carry and storeUtilizes special COB packaging technology, offering dustproof and waterproof characteristicsDelicately designed, perfect for use as a decoration or as an accessory
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UFD > Cool Drive
Mechanical pen designUtilizes SLC flash modules
Instant connection and transfer between 2 PCs
Using the latest USB3.0 technologyFeature
Product
U350/350HU360U368Name
‧capacity up to 64GB
Added functionality for extra valueExcellent quality and construction
Maximum read speed of 210x (32MB/S)
U339XT
210X
Multiple color variantWrite protection lockUtilizes SLC flash modulesFeature
U339 Pro
200XU339
Product
U310 Name
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UFD > Traveling Disk
Attached swivel lidColorful optionsConnector push-out designTrendy and elegantFeature
U262
Product
U266U271U273Name
Multiple color variantsLidless designLids fit on end of
drivesMerry-Go-Round Rotating lidFeature
U172P
Product
U173U230i261Name
‧capacity up to 32GB
Focus on simplicityStreamline design, user friendliness
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DRAM Module
Power Memory( Desktop & NB )
Power Memory( Desktop & NB )
Turbo Memory Immortality Edition
Turbo Memory Immortality Edition
Turbo Memory Ultra SeriesTurbo Memory Ultra Series
Memory products are categorized into the following ~ professional and enthusiasts grades
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DRAM Module
General userGeneral userCasual 3D & gamers
Professional 3D gamersFor
ˇ
ˇ
ˇ
ˇ
Power Memory-Desktop
Product
--
--
ˇ
ˇ
ˇ--DDR
ˇ
ˇ
ˇ
Power Memory-NB
--SDR
ˇDDR2
ˇDDR3
Turbo Memory Ultra Series
Turbo Memory Immortality EditionName
The complete memory solution ~ DDR3/DDR2/DDR/SDR, available for desktops and laptops
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HDD
HDD, newly added lineup in 2009, rounds up the complete consumerstorage solution.
‧capacity up to 640GB
10X Transfer Speed~ High Energy Savings!
2.5“HDD H566
Product
Ultra Shock Proof & Hidden flex-connect USB cableFeatures
2.5“HDD H560Name
Elegant Piano lacquer finish
2.5“HDD H550
Product
Portable Palm Drive Faster and More EconomicalFeatures
2.5“HDD H551Name
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Industrial Storage Product
PQI SSD/SSD Module is used in various applications including Server, Thin Client, POS, Net-Book, Notebook, Mobile Computing Device and it operates not only the data storage but also OS storage and booting disk.
50 pinPATA 40 pinSATA 7+15MicroSATA 7+9SATA 7+15Connector
PATA (UDMA6)
eCF
PATA (UDMA4)
PATA eModule
SATA 3.0 Gbps
1.8’ eSSD
SATA 3.0 Gbps
2.5’ eSSD
Product
SATA 3.0 GbpsInterface
SATA eModuleName
SO-DIMM Standard temp & Wide tempLONG-DIMM Standard temp & Wide temp
Product
Name
‧capacity up to 64GB
‧eSSD Module
‧DRAM Module
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About PQI
Agenda
2010 Outlook
Milestone
Product
AdvantageAdvantage ‧Core Value Chart‧Innovative R&D‧Share the Honor‧Professionals in Manufacturing‧Quality Assurance‧e-Business‧Partnership‧Brand Name‧Customers First
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Core Value Chart
Share the honor
Partnership
e-Business
Quality management
Brand name Recognition
Innovative R&D
Customers first
Professionals in manufacturing
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Innovative R&D
‧PQI currently owns 224 patents globally
‧Annual R&D expenditure reaching : $USD 7M‧R&D personnel:
- Design engineer：45- Product engineer：40
‧ Comprehensive test programs and equipments‧ Comprehensive compatibility test techniques ‧ Professional ID design
Innovative
Vision &
OriginalProfessional
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Share the Honor
‧Participates in multiple events and award competitions, annually!‧Winning various honors further solidifies PQI’s excellent quality
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‧Controlled manufacturing processa. Sophisticated equipments such as SPI, AOI
and X-ray inspection to assist in stability examination
b. MES manufacturing system application, qualitycontrol and tracking
High quality
High efficiency
High flexibility
‧Customized manufacturing service:a. customized b. flexible (also available for small quantity orders)
‧Complete and all-around manufacturing technology
‧24 hours operation‧Precision controlled manufacturing‧Low cost & minimum manufacturing loss
Professionals in Manufacturing
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Total Quality ManagementTotal Quality ManagementManufacturingManufacturingManufacturing SupplierSupplierSupplier R&DR&DR&DCustomer ServiceCustomer ServiceCustomer Service
‧SPI & AOI inspection‧MES introduction
‧FAE management‧Customer satisfaction
‧NPI management
‧Supplier management
Quality System CertificationQuality System Certification
Quality Assurance
‧ISO 9001‧ISO 14001
‧OHSAS 18001‧Green Partner
{ SPI：3D Solder Paste Inspector AOI：Auto Optical Inspector}{ MES：Manufacturing Execution System NPI：New Product Implementation}
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ERP Sales, Inventory, Finance System
Workflow System
Website
Manufacturing Execution System (MES)
Effectively manage global sales and inventory
Maximize production and efficiency
Latest news and information / 24hr customer service
Lift and improve overall manufacturing workflow
e-Business
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‧Strategic partnership with major IC manufacturers-Flash: Intel, Samsung, Hynix
-DRAM: PSC, Elpida, Samsung, Hynix
-Controller：Silicon Motion, iTE, ALCOR
Partnership
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Brand Name Recognition
Marketing plan
Spirit
Brand recognition system
Marketing resource
Concept
Life, energy, creativity
Daily life and humanized technology
Plans that meet market needs
Offer channel marketing resources
35
‧PQI provides a complete customer service
On-siteSupport
Prompt24HR
Response
GlobalService
CustomerSatisfaction
‧Global customer service
‧ Response within 24 hours
‧Provide in-depth & professional solutions and on-site service support
Customers First
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About PQI
Agenda
2010 Outlook
Advantage
Product
MilestoneMilestone
37
1997‧Establishment of PQI
1998‧Officially announced DiskOnModule
1999‧Awarded Quality Management System
ISO 9001: 1994 certification
2001‧Established branch offices in the US, Europe, Japan,
China and Hong Kong
2002‧Officially Over-The-Counter Listed (6145)‧Officially announced the Intelligent Stick™
~ a new generation memory card
2003‧Official opening of PQI’s new factory in Suzhou, China ‧Officially announced the new Embedded USB DiskOnModule™ interface
2004‧Announced a new PQI Corporation Identification System
2005‧ PQI Global Website goes online ‧Officially announced the first hand colored 3-D PQI Hanada Shonen-Shi Traveling Disk series
2006‧PQI Taoyuan Branch Office
Establishment in the Heart of Farglory Free Trade Zone
2007‧PQI and TDK form Joint Venture Business to
Develop Solid State Disk, named Core Solid Storage
2008‧PQI implemented SSDs into the consumer
market
2010
Milestone
2009‧New HDD product line added
38
About PQI
Agenda
Milestone
Advantage
Product
2010 Outlook2010 Outlook
39
2010 Outlook
AA Continue to challenge
BB Know no boundaries
CC Well placed in markets
EE Environment loving
DD Customers voices
New technology and create innovative quality products
Markets worldwide and continues to expand
To create local brand name and image
Always customers first
Promote green products
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