PR 3310Principles of Public Relations

Friday, 5/29/09

Class Objectives

Lecture Ch. 2, Evolution of PR Introduce Ex. 1, Managing Crises

Homework assignment Read chapter 3 in book (re-read ch. 2) Ex. 1, due by 12:05 pm on Monday, 6/1/09

What’s in the news today? NIN’s Trent Reznor asked for $$ for a heart transplant

patient/NIN fan by posting a message on his Twitter page and his band’s web page

Started on 5/20, now over $850,000 has been raised http://mashable.com/2009/05/28/trent-reznor-helps-fan/ http://store.nin.com/helperic/ http://twitter.com/trent_reznor Due to the overwhelming responses, VIP donation packages

have been stopped $300 =access to the soundcheck +a meeting with a band, $1000 = backstage pass +a dinner with the band + a special on-

stage spot on the show $1200 donation = 2 tickets and a VIP pass.

First Big Timers in PR

Sam Adams (who became the 4th governor of Massachusetts) and the Boston Tea Party as a publicity stunt- 12/1/1773 Some considered this one of the first acts of mob

violence (flash mobs?) Last month there was a national (small-scale)

“tea party” protest against raising taxes

First Big Timers in PR

PT Barnum promoted circus-type entertainers Possibly the first “show business millionaire” Founded Ringling Brothers and Barnum & Bailey Circus

in 1907 Entered into the circus business at 61

Credited with saying, “"There's a sucker born every minute“

Video (2 minutes), Barnum Museum

http://www.metacafe.com/watch/1877180/historian_chris_epting_at_the_p_t_barnum_museum/

First Big Timers in PR

Amos Kendall advised President Andrew Jackson on public opinion on issues, created press releases and speeches Possibly the 1st presidential press secretary

(1835) Arthur W. Page (AT&T vp of PR in 1927)

Credited with laying the foundation of corporate PR

6 principles (pg 55 in book) The Arthur W. Page Society consists of

corporate chief communications officers and senior PR officials

http://www.awpagesociety.com/site/about/

First Big Timers in PR

Ivy Lee, first PR counsel in 1905 Focused on truth rather than on hype; on accuracy of information Many credit both him and Edward Bernays with

being PR founders Declaration of Principles to advise coal operators

on how they could respond to a strike and to counter the rising hostility which journalists were expressing for ghost-written press releases and ads disguised as stories Shows excerpts,

http://www.nku.edu/~turney/prclass/readings/3eras2x.html

First Big Timers in PR

Edward Bernays Nephew of Freud Lived until age 103

Coined the phrase “public relations” in the first sentence of his book “Crystallizing Public Opinion” in 1923

Based PR on advocacy and persuasion (tell the people what to think)

Video on propoganda (8 minutes), http://www.youtube.com/watch?v=V0OrT-8gXMs

Video: Toxic Sludge is Good for You

Chapters 1-3 (10 minutes) historical look at PR

Extra Title 10 (10 minutes) what is PR and what is happening to the PR and journalism industries