pr 3310 principles of public relations friday, 5/29/09
TRANSCRIPT
PR 3310Principles of Public Relations
Friday, 5/29/09
Class Objectives
Lecture Ch. 2, Evolution of PR Introduce Ex. 1, Managing Crises
Homework assignment Read chapter 3 in book (re-read ch. 2) Ex. 1, due by 12:05 pm on Monday, 6/1/09
What’s in the news today? NIN’s Trent Reznor asked for $$ for a heart transplant
patient/NIN fan by posting a message on his Twitter page and his band’s web page
Started on 5/20, now over $850,000 has been raised http://mashable.com/2009/05/28/trent-reznor-helps-fan/ http://store.nin.com/helperic/ http://twitter.com/trent_reznor Due to the overwhelming responses, VIP donation packages
have been stopped $300 =access to the soundcheck +a meeting with a band, $1000 = backstage pass +a dinner with the band + a special on-
stage spot on the show $1200 donation = 2 tickets and a VIP pass.
First Big Timers in PR
Sam Adams (who became the 4th governor of Massachusetts) and the Boston Tea Party as a publicity stunt- 12/1/1773 Some considered this one of the first acts of mob
violence (flash mobs?) Last month there was a national (small-scale)
“tea party” protest against raising taxes
First Big Timers in PR
PT Barnum promoted circus-type entertainers Possibly the first “show business millionaire” Founded Ringling Brothers and Barnum & Bailey Circus
in 1907 Entered into the circus business at 61
Credited with saying, “"There's a sucker born every minute“
Video (2 minutes), Barnum Museum
http://www.metacafe.com/watch/1877180/historian_chris_epting_at_the_p_t_barnum_museum/
First Big Timers in PR
Amos Kendall advised President Andrew Jackson on public opinion on issues, created press releases and speeches Possibly the 1st presidential press secretary
(1835) Arthur W. Page (AT&T vp of PR in 1927)
Credited with laying the foundation of corporate PR
6 principles (pg 55 in book) The Arthur W. Page Society consists of
corporate chief communications officers and senior PR officials
http://www.awpagesociety.com/site/about/
First Big Timers in PR
Ivy Lee, first PR counsel in 1905 Focused on truth rather than on hype; on accuracy of information Many credit both him and Edward Bernays with
being PR founders Declaration of Principles to advise coal operators
on how they could respond to a strike and to counter the rising hostility which journalists were expressing for ghost-written press releases and ads disguised as stories Shows excerpts,
http://www.nku.edu/~turney/prclass/readings/3eras2x.html
First Big Timers in PR
Edward Bernays Nephew of Freud Lived until age 103
Coined the phrase “public relations” in the first sentence of his book “Crystallizing Public Opinion” in 1923
Based PR on advocacy and persuasion (tell the people what to think)
Video on propoganda (8 minutes), http://www.youtube.com/watch?v=V0OrT-8gXMs
Video: Toxic Sludge is Good for You
Chapters 1-3 (10 minutes) historical look at PR
Extra Title 10 (10 minutes) what is PR and what is happening to the PR and journalism industries