pr ae, 이렇게만 하면 실패한다
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PR 에이전시 AE들을 위한 워크샵 자료_2011TRANSCRIPT
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Presented by James Chung 2011 2
PR AE? 성공하고 싶으십니까 ? 성공의 의미란 ?
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Presented by James Chung 2011 3
그건 그렇고…근데 왜 PR AE 가 되었지요 ?
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Presented by James Chung 2011 4
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Presented by James Chung 2011 5
다음의 증상들만 성실하게 따르면 꼭 실패하실 수 있습니다
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Presented by James Chung 2011 6
내가 무슨 일을 하고 있는 것인지 이해하지 못해보세요 . 실패합니다 !
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Presented by James Chung 2011 7
내 일이 클라이언트에게 얼마나 중요한 일인지 이해하지 마세요 . 실패합니다 !
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Presented by James Chung 2011 8
클라이언트를 존경하지 말아 보세요 . 실패합니다 !
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Presented by James Chung 2011 9
디테일을 대충 대충 생각해 보세요 . 실패합니다 !
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Presented by James Chung 2011 10
시간관리와 데드라인 관리 신경 쓰지 말아 보세요 . 실패합니다 !
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Presented by James Chung 2011 11
비즈니스 예절이 뭐 말라비틀어진 거냐 해보세요 . 실패합니다 !
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Presented by James Chung 2011 12
PR AE 로서 한껏 거만해 보세요 . 실패합니다 !
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Presented by James Chung 2011 13
배우기만 할 뿐 실행하지 말아 보세요 . 실패합니다 !
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Presented by James Chung 2011 14
나약하세요 , 연약한 척하세요 , 회사에서 종종 우세요 . 실패합니다 !
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Presented by James Chung 2011 15
벽보고 아기 곰 Pooh 하고만 커뮤니케이션 해보세요 . 실패합니다 !
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Presented by James Chung 2011 16
자신의 퍼포먼스 셀링에 대해 겸손해 만 하세요 . 실패합니다 !
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Presented by James Chung 2011 17
회사를 마음 것 자주 옮겨 다녀보세요 . 실패합니다 !
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Presented by James Chung 2011 18
성장을 귀찮아하거나 , 우선순위 뒤로 밀어 놓으세요 . 실패합니다 !
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Presented by James Chung 2011 19
KAIZEN 하는 것을 불쾌하게 생각해 보세요 . 실패합니다 !
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Presented by James Chung 2011 20
인간미 보다 실력이 우선이라 여기세요 . 실패합니다 !
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Presented by James Chung 2011 21
선배들을 단점들만 기억해 반복해 씹으세요 . 실패합니다 !
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Presented by James Chung 2011 22
자기 회사만 보세요 , 자기 클라이언트만 보세요 . 실패합니다 !
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Presented by James Chung 2011 23
자신이 모르고 싫은 것은 무조건 비난하세요 . 실패합니다 !
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Presented by James Chung 2011 24
월급날만 기다리면서 회사 다녀보세요 . 실패합니다 !
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Presented by James Chung 2011 25
나이 서른이 될 때까지 자신의 커리어 골을 세우지 못해보세요 . 실패합니다 !
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Presented by James Chung 2011 26
전략적이기 보다는 감정적이 되어 보세요 . 실패합니다 !
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Presented by James Chung 2011 27
대 여섯 번의 ‘ Why?’ 질문에 항상 준비를 소홀히 하세요 . 실패합니다 !
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Presented by James Chung 2011 28
강하고 독특한 Ego 를 가져보세요 . 결국 실패합니다 !
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Presented by James Chung 2011 29
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Presented by James Chung 2011 30
모든 ‘정답’은 자신에게 있습니다 ! 자신을 믿으세요 ! 성공하세요 !
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Presented by James Chung 2011 31
일관성( 一貫性 / Consistency)
만약 나에게 PR AE 로서 가장 중요한 가치를 하나만 꼽으라 한다면…
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Q&A
Presented by James Chung 2011 32