pr and events guide 2019€¦ · pr & events guide august 25, 2019 13 bluefish founded 2013...

PR AND EVENTS GUIDE 2019

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A Publinet group initiative EDQCP ciceroandbernay K cbpr.me

An award-winning, fully integrated communication agency with a presence in 25 countries, covering the MENA region, the Indian subcontinent, the USA, and Europe as well as an

innate knowledge of local businesses in each of them.

CICERO & BERNAYAND THE WORLD

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August 25, 2019 11

At a recent event, the woman managing press told me she had just moved into PR after working as cabin crew for eight years. I asked her if it was an easy transition. “In a lot of ways it’s much the same,”

she said. “You spend a lot of time smiling at idiots.” Her new boss and I both laughed. She beamed at us.

Journalists like me are counterparts to PR professionals. We are the hacks to their flacks, yin to their yang. We are antagonistic at times, besties at others, but our relationship is symbiotic. Sometimes it’s like a Benny Hill set piece: PR folk chase journos for coverage; we chase them for comment. When the relationship works we can ease each other’s burdens and improve one another’s work. PR clients get better messaging and media consumers get better content.

For any organisation, person or cause that has, wants or doesn’t want a public profile, the PR industry is invaluable. Done right, PR can be great value too. A well-made ad, carried on well-bought media, can reach a good audience. And more money can buy more reach. But PR and its close cousins, the events and experiential industries, generate earned media, not paid. And that can blossom exponentially. PR can start a national conversation, can pull in celebrities, can change the subject, both in ways we can see to admire or abhor, and in ways we are blind to, machinating behind the scenes.

This guide is the latest in Campaign’s series of directories indexing companies in media, marketing, communications and related industries. Online, at campaignme.com. you can find further listings for media, digital and creative agencies, radio and TV stations and more. Next, we will be updating our Production Houses Guide. If you are in the business of making videos, check our website to see how to be listed.

Now enjoy this handy reference to the Middle East communicators who spend their time interacting with people and cultivating human connections to set agendas and earn their share of conversation. These people smile at idiots like me for a living, and without them we’d all be talking about something else, whether we know it or not.

INTRODUCTION

[email protected]@maustyn

AUSTYN ALLISONEditor

Front cover and guide cover designed by Clarkwin Cruz

Got a view? campaignme.com @campaignME Campaign ME [email protected]

The publishers regret that they cannot accept liability for error or omissions contained in this publication, however caused. The opinions and views contained in this publication are not necessarily those of the publishers. Readers are advised to seek specialist advice before acting on information contained in this publication which is provided for general use and may not be appropriate for the readers’ particular circumstances. The ownership of trademarks is acknowledged. No part of this publication or any part of the contents thereof may be reproduced, stored in a retrieval system or transmitted in any form without the permission of the publishers in writing. An exemption is hereby granted for extracts used for the purpose of fair review. Campaign Middle East includes material reproduced from the UK Edition (and other editions) of Campaign, which is the copyright of Haymarket. Campaign is a trademark of Haymarket and is used under licence. The views and opinions expressed within this magazine are not necessarily those of Haymarket Magazines Limited or those of its contributors.

Motivate Publishing GroupHead Office: 34th Floor, Media One Tower, Dubai Media City, Dubai, UAE. Tel: +971 4 427 3000, Email: [email protected] Dubai Media City: Motivate Publishing FZ LLC, Office 508, 5th Floor, Building 8, Dubai, UAE. Tel: +971 4 390 3550, Fax: +971 4 390 4845 Abu Dhabi: Motivate Advertising, Marketing & Publishing, PO Box 43072, Abu Dhabi, UAE. Tel: +971 2 677 2005, Fax: +971 2 677 0124, Email: [email protected] London: Motivate Publishing Ltd, Acre House, 11/15 William Road, London NW1 3ER. [email protected] www.motivatemedia.comEDITORIAL Editor-in-Chief Obaid Humaid Al Tayer Managing Partner and Group Editor Ian Fairservice Editorial Director Gina Johnson Editor Austyn Allison DESIGN Senior Art Director Olga Petroff Art Directors Clarkwin Cruz , Sheila Deocareza Junior Designer Thokchom Remy ADVERTISING ENQUIRIES Tel: +971 4 427 3000 Chief Commercial Officer Anthony Milne Group Sales Manager Nadeem Ahmed Quraishi (+971 50 6453365) Group Marketing Manager Anusha Azees PRODUCTION General Manager S. Sunil Kumar Production Manager Murali Krishnan Assistant Production Manager Binu Purandaran HAYMARKET MEDIA GROUP Chairman Kevin Costello Managing Director Jane Macken

ISSUE 263. PR & EVENTS GUIDE 2019

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August 25, 201912 PR & EVENTS GUIDE

AllDetails Middle EastFounded 2004 Regional headquarters Dubai Owners Isabel Tapp; A. Al Humaid Head of company Isabel Tapp, founder and CEO www.alldetails.net [email protected] +971 4 448 4670SPECIALISMS Luxury hospitality; travel; F&B; strategic event planning; social media; influencer marketing; media relations; crisis management; media training; content creation

KEY CLIENTS Mandarin Oriental Hotel Group; Mandarin Oriental Jumeira, Dubai; Velaa Private Island; Expedia LPS; Campbell Gray Hotels; AVANI Hotels

Active Digital Marketing CommunicationsFounded 2003 Headquartered Dubai Heads of company Sawsan Ghanem & Louay Al-Samarrai www.activedmc.com [email protected] +971 4 433 5226

SPECIALISMS Aviation, fashion, finance, healthcare, hospitality, lifestyle, real estate, security, technology, telecommunications

KEY CLIENTS Aspentech, Commscope, Eaton, Internet Society, Michigan Ross, Citrix, FireEye, J.P. Morgan Private Bank, Xerox, Genetec

Alisa PRFounded 2017 Headquartered Dubai Head of company Alisa D’souza www.alisapr.com [email protected] +971 50 785 8298SPECIALISMS Public relations, digital marketing, advertising (ATL, BTL), branding

Absolute Communications GroupFounded 2011 Headquartered Dubai; regional office in Mumbai Head of company Victor King [email protected] +971 4 399 7297SPECIALISMS Public relations, media relations, corporate communications, events, social media

KEY CLIENTS Nikon, BenQ, TP-Link, MGD Lifestyle Jewellery, Global Indian International School, Institute of Chartered Accounts of India (Dubai Chapter), Leva Hotels, Dial-A-Battery

L E A D E R S H I P PA N E L

Kathy ChristodoulouChief marketing officer

Chris ChristodoulouCEO

Lina ShurkevichManaging director,

Russia

Euan MegsonManaging director, UAE

Founded 1971 (international); 1994 (UAE) Regional headquarters MCS Action (UAE branch and MENA hub) Number of staff Global: 302; UAE: 31 www.actionprgroup.com +971 4 390 2960 [email protected]

Action Global Communications is an independent communications consultancy delivering game-changing ideas and tactical executions that shape perceptions, build awareness and protect reputations for clients in dozens of industry verticals across 40 markets. With geographical hubs in the UAE, Russia and Cyprus (its headquarters), Action boasts five decades of experience providing hands-on local insights, expertise and strategic, ROI-led content

SPECIALISMS Public relations; communications counsel and consultancy; multi-market co-ordination; media relations; content creation (in 60+ languages); crisis management; digital and social media PR; creative design; videography and photography; event and exhibition press-office management

KEY CLIENTS Dubai Retail & Sarood Hospitality (part of Dubai Holdings); Dubai Tourism; Dubai World Trade Centre (Gulfood portfolio); Etihad Airways; Executive Council of Dubai; IMG; Informa Markets (Cityscape portfolio, Middle East Electricity, ON.DXB); Jumeirah Group; Messe Frankfurt Middle East; Saxo Bank

AWARDS SPIA Middle East 2019 - ‘Best Use of PR in Sport’; Cyprus Tourism Award 2019 – ‘CSR Activities’; Aionovia Brands Europe 2019 – ‘30 Successful years in Greece’; PRCA MENA Awards 2017 – ‘Best PR Campaign – Media Relations’

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BluefishFounded 2013 Headquartered Dubai Head of company Annie Thomas www.bluefish-me.com [email protected] Conference, thought leadership, road shows, product launches, incentive programmes, fashion meets, galas

KEY CLIENTS Huawei, National Bank of Fujairah, Noor Bank, Canon, Ford, Asda’a, Impact Porter Novelli, Aujaan, CIGNA, National Media Council

Aurora, The AgencyFounded 2014 Regional headquarters Dubai Head of company Iona Al Suwaidi www.auroraadvertising.ae [email protected] +971 4 456 2921SPECIALISMS Lifestyle PR, Corporate PR; Hospitality; Retail; Semi Government; Reputation Management; Strategy

KEY CLIENTS Sofitel Dubai The Palm; Atmosphere Hotels & Resorts, Maldives; Burjuman Centre; Forrey and Galland; Emirates Maritime Arbitration Centre; Titan Watches, Middlesex University Dubai, Jysk, Smart Automation Energy

AttelineFounded 2016 Regional Headquarters Dubai Heads of Company Sophie Cooke; Brooke Boyschau www.atteline.com [email protected] +971 4 368 2571SPECIALISMS Fashion, sustainability, design, beauty, wellness, luxury lifestyle

KEY CLIENTS Jacquie Aiche, Signature Element, Alberto Sartori, Kalebr, Joseph & Alexander, Parfums De Marly, Leem, Nabeel Perfumes (The Spirit of Dubai), Aspinal of London, Usra, LIWA (Aspinal of London, GANT)

Asda’a BCWFounded 2000 Headquartered Dubai, with offices in Abu Dhabi; Riyadh; Jeddah; Kuwait; Bahrain; Jordan; Lebanon; GCC Ownership BCW Global / WPP Head of company Sunil John, founder ASDA’A and president, BCW Middle East Asdaa-bcw.com [email protected] +971 4 450 7600SPECIALISMS Corporate; consumer; public affairs; enterprise and technology; finance; healthcare; social media, digital marketing, design and branding, research

KEY CLIENTS ADNOC Group; Abu Dhabi Financial Group; EmiratesNBD; Expo 2020 Dubai; Ford Middle East; Jumeirah Group; Nestlé Middle East; Ras Al Khaimah Media Office; The Red Sea Development Company, KSA; The UAE Federal Tax Authority

Founded APCO Worldwide DC office: 1984; APCO MENA Region: 2005 Regional headquarters Dubai, with offices in Abu Dhabi, Riyadh and Bahrain Heads of company Brad Staples, CEO; Mamoon Sbeih, president, MENA www.apcoworldwide.com Dubai +971 4 361 3333 Abu Dhabi +971 2 491 7226

APCO Worldwide is an advisory and advocacy communications consultancy helping leading public- and private-sector organisations act with agility and build organisational reputations, brands, relationships and solutions to succeed. APCO is an independent and majority women-owned business. Most importantly, we are a trusted partner to our clients. We help them anticipate, plan, execute and secure impact through our curiosity, insights and diverse expertise. Our clients benefit from APCO leaders who have the pulse of the dynamically changing global environment that defines the marketplace; the first-hand experience of having faced significant issues or opportunities; the ability to harness the power of data, insights and technology; and the passion to deliver unparalleled results.

SPECIALISMS Advisory; advocacy; corporate communication; creative; crisis, issues and litigation management; digital; marketing communication; media relations and training; research strategy and measurement

KEY CLIENTS Cigna; Public Investment Fund, KSA; The Executive Office and UAE Prime Minister’s Office; United Nations Development Programme Kuwait; Meraas; TECOM Business Parks; Lockheed Martin; LinkedIn; UAE Ministry of Climate Change and Environment

AWARDS PRWeek – Best Agency in the Middle East, 2019; The Holmes Report – Corporate Consultancy of the Year, 2019; The Holmes Report – Best Agency to Work For, EMEA Network, 2019 & 2017; Public Relations and Communications Association – International Consultancy of the Year, 2018; The Holmes Report – Global and EMEA Public Affairs Consultancy of the Year, 2018


Elizabeth SenChief client officer, MENA

Mamoon SbeihPresident, MENA

Jolyon KimbleGeneral manager,

Bahrain

Liam ClarkeManaging director, KSA



Bridge of MindsFounded 2016 Headquartered Beirut, with presence in UAE CEO and managing director Marina Araigy [email protected] www.bridgeofminds.com +961 01 567 764 +961 01 568 764SPECIALISMS Marketing; advertising; event management; concept creation; social media; press relations; public relations; branding; communications; digital

KEY CLIENTS Castania; Caudalie; Mövenpick Hotel Beirut; Resense Spa – Kempinski Hotel; Laboratoires SVR; Maison Mirath; Good Life Gym; Maya Nassar; HiCart; NG Art Studio; Pergola Kits; Georgio Copter; Mark Antar; Bou Melhem Restaurant

BraveFounded 2014 Headquartered Dubai, United Arab Emirates Head of company Florence Janin www.brave-agency.com [email protected] +971 4 551 9212

BPG OrangeFounded 1980 Headquartered Dubai Holding group BPG Group Ownership Abdulla Majed Ahmad Al Ghurair; WPP Group; Avishesha (Avi) Bhojani Head of company Fiona Quinn, CEOSPECIALISMS Content marketing; social media; professional profiling; government relations; digital and interactive experiences; public relations; influencer marketing; advertising; creative; event management

KEY CLIENTS Sony, HMD Global – Nokia phones, Booz Allen Hamilton, KPMG, Nakheel Malls, Dubai Parks & Resorts, Innoventures, Turner, Hotels.com, Jumbo

Borouj ConsultingFounded 2006 Headquartered Dubai Head of company Randa Mazzawi www.boroujconsulting.com [email protected] +971 4 340 3005SPECIALISMS Corporate communications; financial communications; B2B; issues and crisis management; media training

Founded 2015 Headquartered Dubai, with a sister company in Manchester, UK Head of company Louise Jacobson, managing partner uae.wearebrazenpr.com +971 4 240 8395 [email protected]


Jennifer LoveSenior account director

Louise JacobsonManaging partner

Tom WebbOperations director

Charlie MadsenAccount director

Brazen is a multi-award-winning PR and content marketing consultancy operating across MENA. We cut through the noise with our creative and strategic approach, delivering impact beyond traditional thinking. Our passionate, multi-cultural team always goes the extra mile to achieve the desired results for our clients.

SPECIALISMS PR strategy; PR campaigns; media relations; press releases; copywriting; creative activations; events; influencer engagement; social media campaigns

KEY MIDDLE EAST CLIENTS The Walt Disney Company MENA; Atlantis, The Palm; The Galleria Al Maryah Island; Bio-Oil; University of Wollongong Dubai; Meydan Hotel; Bab Al Shams; NAS School Dubai

AWARDS Small Agency of the Year 2018 – Middle East Public Relations Association (MEPRA); Small Agency of the Year 2018 & 2019 - PRCA MENA; Most Innovative Content Marketing Agency in Dubai – GCC Enterprise Awards; Best Consumer Services (Gold & Silver) 2018 – MEPRA; Young Communicator of the Year 2018 – MEPRA; Best use of Media Relations 2018 – PRCA MENA; Best use of Media Relations 2017 – MEPRA; Shortlisted for 32 industry awards.



Director of business development and operations, Cicero & Bernay

MAYSA-JANA ATOUIWith every country we expanded into, we

learned and educated, lived and experienced, inspired and shared. We were humbled by all that we witnessed and picked up on from an industry perspective, and have broadened our knowledge to bring our partners global access through a robust understanding of local businesses and trends. Effectively, as we positioned ourselves across the MENA region, the Indian subcontinent, the USA and Europe, we gained insights into markets that were once deemed beyond the scope of our partners’ interests.

In essence, we place the world in each of our partners’ palms and ask them to dream. Industry experience, on-ground events and support on a global scale, a wealth of professional resources, access to broader media networks, and world-class services — it’s all theirs, and we are proud and privileged to be the ones to offer it to them.

Everything starts from the number one, and, 25 countries later – surpassing our wildest dreams – the world is still out there to be explored and be inspired by, and our family stands to grow even further.

We are told that the world is in the palm of our hand and that we have the potential to accomplish all that we aspire to. From learning to see the world for the beautiful land it is to sharing stories with people who exist on lands far beyond our horizons, exploration will always be central to everything we do. It is with that spirit that C&B expanded beyond Dubai to establish presences across the globe in 25 countries, each with its stories, culture and tradition.

Our mission? Connect as many people as possible and offer each of them insight into the world at large. Our strategy? A global convergence of information that bridges communication with new-age practices to make sure our partners are standing at the forefront of progress and evolution, right next to us.

A journey 25 countries in the making

Founded 2006 Regional headquarters Dubai Affiliates offices Algeria, Bahrain, Bosnia and Herzegovina, Croatia, Cyprus, Egypt, India, Iraq, Jordan, the KSA, Kuwait, Lebanon, Libya, Macedonia, Montenegro, Oman, Palestine, Serbia, Spain, Sudan, Syria, Tunisia, Turkey, the USA, and Yemen Ownership The Publicity Network (Publinet) Head of the company Ahmad Itani, founder and CEO www.cbpr.me [email protected] +971 4 334 1140

Cicero & Bernay Public Relations is a Dubai-based, award-winning communication agency that delivers bespoke traditional and new media strategies and campaigns to some of the region’s most prominent brands. It has a network of affiliate offices in 25 countries covering the MENA region, the Indian subcontinent, the USA and Europe.

SPECIALISMS Contributor relations, thought leadership, online reputation management, new-age media, corporate reputation management, content development, strategic planning and counsel, influencer marketing, CSR strategy, and crisis communication

KEY CLIENTS Dubai Electricity and Water Authority, Dubai Economy, Dubai Culture & Arts Authority, Wasl Asset Management Group, Dubai Land Department, Dubai Investments, American Hospital, Arabian Automobiles Company, Azizi Developments, Talabat.

AWARDS International Stevie Award (2008), MEPRA Awards (2016, 2017, 2018), Guinness World Records (2018), MENA Digital Awards (2018)


Ahmad ItaniFounder & CEO

Maysa-Jana AtouiDirector of business

development & operations

Sarah LongbottomDirector of strategy

Tariq Al SharabiManaging director



Edelman Middle EastFounded 2008 (Middle East operations) Regional headquarters Abu Dhabi, with offices in Dubai and Riyadh and a network of affiliates across the MENA region Ownership Family owned Head of Company Omar Qirem, CEO www.edelman.ae [email protected] +971 2 417 8500 (Abu Dhabi) +971 4 455 3800 (Dubai)SPECIALISMS Communications strategy; brand & reputation management; digital; crisis; training; content; business transformation; internal communications; public affairs

DefinitionFounded 2010 Headquartered Dubai Ownership Privately owned Head of Company Adil El-Aouad www.definitionagency.com/ [email protected] +971 4 390 1996SPECIALISMS PR & reputation management; media relations; blogger outreach and influencer marketing; web development & content marketing; social media; crisis management; copywriting and editorial project management; event management; brand development & graphic design; research & insights

KEY CLIENTS Winston & Strawn LLP; Sensus; Thales; Veritas; Wyndham; GP Global; Liquid Retail; Manifesto; Acxiom; Align Technology (Invisalign)

Custard EventsFounded January 23, 2010 Regional offices Dubai, Abu Dhabi Head of company Michelle Quinn, general manager www.welikecustard.com [email protected] +971 4 361 8850SPECIALISMS Brand activations; product launches; public events and entertainment; conferences; award ceremonies; gala dinners; exhibition stands; sports events; press events; team building

KEY CLIENTS Meraas; Flash; ADNOC; Tesla; Home Centre; Lenovo; Oppo; Yas Marina; Berkeley Assets

Cosmopole ConsultancyFounded 2018 Headquartered Abu Dhabi Managing director Claire Micheletti www.cosmopole.com [email protected] +971 2 443 1050SPECIALISMS Strategy communications, consultancy, branding, public relations, digital marketing, strategic planning

KEY CLIENTS Jumeirah Hotels Abu Dhabi, Kingsbury, Essentia Middle East, Coya Abu Dhabi, The Studio


Jamal Al MawedFounder and managing director

Founded 2019 Headquartered Dubai Head of company Jamal Al Mawed, founder and managing director www.gambit.ae [email protected] +971 4 382 7700 +971 50 735 5956

Gambit Communications is an independent PR, social media and influencer engagement agency headquartered in Dubai and overseeing the GCC & Levant. With a name inspired by the game of chess, Gambit offers strategic thinking, digital acumen, communications expertise, creative executions, influencer relations and practical thinking that allows brands to achieve their business objectives, start conversations and stay one move ahead of the competition.

Jamal Al Mawed, founder and managing director, is a thought leader in the regional communications industry with a celebrated agency background and previous senior director roles on the client-side at Rolls-Royce Motor Cars and the Dubai Properties Group. He is also a senior judge for the MEPRA and Effies Awards.

SPECIALISMS Public relations (thought leadership, media relations, crisis communications, media training, CSR strategies, event management, editorial services, strategic planning); social media (content planning, campaign management, monitoring & analysis, page management); influencer engagement (content development, creative executions, visual communication, brand ambassador management)

KEY CLIENTS Fiat-Chrysler Automobiles (Jeep, Dodge, Ram, Chrysler, Alfa Romeo, Fiat, Abarth, Mopar); Ferrari Middle East and India; The Ritz Carlton.



Golin MENAFounded 1956 (Chicago); 1976 (UAE) Regional headquarters Dubai Ownership IPG and Horizon Holdings Heads of company Yiannis Vafeas, managing director; Nitin Nambiar, general manager www.golin.com +971 4 332 3308SPECIALISMS Corporate; financial communications; technology; consumer; luxury; healthcare

Four Communications GroupFounded 2001 in London; 2004 in MENA Regional offices Abu Dhabi, Dubai and Riyadh Head of company Ray Eglington, group managing director fourcommunications.com [email protected] +971 2 447 2774 +971 4 362 5129SPECIALISMS Integrated campaigns, social analytics & engagement, brand strategy, public relations, marketing, media planning & buying, creative & design, digital marketing, media training.

KEY CLIENTS Etihad Airways, UPS, UAE Space Agency, Marriott International, Honeywell, Infiniti, Abu Dhabi Department of Culture & Tourism, Emirates Airline Festival of Literature; Daman

FleishmanHillard Middle EastFounded 1946 Headquartered Dubai Holding group Omnicom Group Head of company Lucy O’Brien, general manager & partner www.fleishman-me.com [email protected] +971 4 330 4010SPECIALISMS Corporate and brand communications; healthcare communications management; reputation management; employee engagement and internal communications; crisis communications; stakeholder mapping; strategy development; regional campaign coordination

KEY CLIENTS Agility, Boehringer Ingelheim, Bosch, Bose, Fitbit, Medcare, Signify, UBS, USDEC, Western Union

EntourageFounded 2009 Regional offices Dubai, Jeddah, Riyadh, Amman Head of company Mohammed Tayem, founder & managing director Chief creative Nicholas Pereira, creative director entourageintl.com [email protected] +971 4 338 8834 +971 4 425 7961SPECIALISMS Creative; strategic planning; corporate communication; advertising, PR, corporate events management; conferences; production; branding

KEY CLIENTS UNDP, Google, YouTube, Konica Minolta, government entities in the UAE and KSA

Founded 2014 Headquartered Geometry MENA HQ is in Dubai, overlooking offices in Egypt, KSA, Lebanon, and Morocco Ownership A WPP company, and part of the Memac Group in the Middle East Head of company Nick Walsh, regional managing director geometry.com/ae


Julián HernándezExecutive Creative

Director

Nick WalshRegional Managing

Director

Uli StankeExperiential Director

In an experientially led, digitally enabled world, we create real-life, people-centric experiences that unlock value across the Decision Journey.

We are WPP’s global activation agency, specialised in experience design and spatial storytelling.

Our promise is an end-to-end delivery of large-scale interactive campaigns that drive behavioural change.

We are living in an experience economy – people are spending less on things and more on things to do. The craving for experiences gives brands an opportunity to deepen human relationships and convert that connection into action and sales.

SPECIALISMS Activation, events, digital, innovation, experiential, branding & design, integrated, retail experience

KEY MIDDLE EAST CLIENTS Coca-Cola, Coke Arena, British American Tobacco, Roads & Transport Authority, NADEC, CAFU, Department of Culture and Tourism

AWARDS Cannes Lions, Dubai Lynx, London International Award, New York Festival of Advertising, D&AD, One Show, Effies



House of CommsFounded 2012 Regional offices Dubai and Abu Dhabi Heads of company Abby Wilks, Kaja Evans and Jamie Wilks www.houseofcomms.com +971 4 275 4900SPECIALISMS PR, influencer relations, social media services, branding, performance marketing, web design and build, experiential, video, design, creative strategy

KEY CLIENTS Consumer, corporate, government

Inspiratus GroupFounded 2012 Headquartered Dubai, with offices in Abu Dhabi, Jeddah, Cairo and Muscat. www.inspirat.us [email protected] +971 4 392 6610SPECIALISMS Strategic communications; PR; media relations; media training; crisis communications; storytelling; event strategy and management; immersive activations; team building; sports marketing; creative design; digital and social campaigns; audio, video and print content production.

KEY CLIENTS National Geographic Partners, National Geographic Abu Dhabi, FOX Networks Group, Shell, LaLiga, du, Department of Culture and Tourism – Abu Dhabi, Emirates Foundation, Majid Al Futtaim, VOX Cinemas, Chalhoub Group and MERAAS.

Hanover Middle EastFounded Hanover Group founded in 2008; Middle East office launched in 2017 Heads of company Charles Lewington, CEO; Jonty Summers, managing director, Middle East Offices London, Brussels, Dublin, Dubai, Abu Dhabi Holding Group Avenir Global hanovercomms.com +971 4 433 6122SPECIALISMS Corporate communications; financial communications: crisis and issues management; stakeholder engagement; employee engagement; change management; communications coaching

Innovative Advertising & MarketingFounded 2012 Headquartered Dubai www.iam-me.ae [email protected] [email protected] +971 4 259 3572SPECIALISMS Branding, digital print and production, exhibition stands, events, acrylic works, designing; advertisement campaign development (BTL), activation, brand building, brand activation

KEY CLIENTS Versace, Estee Lauder Group, Chalhoub Group, Paris Gallery, Al Futtaim, Juma Al Majid, Al Tayer, Clarins, Emaar, MAF.

Hill+Knowlton StrategiesFounded 1927 in US; 1985 in Bahrain Regional headquarters Dubai, UAE Head of company Bashar AlKadhi, CEO www.hkstrategies.com +971 4 553 9543SPECIALISMS Energy & industrial; health & wellness; sports, entertainment, culture & sponsorship; technology; finance & professional services; corporate & brand; government & public sector; crisis communications

In2 ConsultingFounded 2010 Head of company Anne Bleeker, managing partner www.in2consulting.com [email protected] +971 4 455 8499SPECIALISMS Communications strategy; public relations; content creation; internal communications; employee engagement programmes; digital PR; crisis communications; social media strategy; communications training; copywriting

GraylingFounded 2002 Headquartered Dubai Ownership Huntsworth PLC Head of company Loretta Ahmed, CEO, Grayling Middle East and Africa www.grayling.com +971 4 390 1630SPECIALISMS Public relations, media training, message development, strategic counsel and strategy development, design, branding, digital media, social media, content creation, media and influencer relations

Impact Porter NovelliFounded 2000 Regional headquarters Dubai, UAE Ownership BBDO Worldwide, an Omnicom holding company Head of company Fouad Bou Mansour www.porternovelli.com +971 4 330 4030SPECIALISMS Corporate communications, brand communications, technology, reputation management

KEY CLIENTS Al-Futtaim, P&G, Amazon, Seddiqui Holding



KETCHUM RAAD MIDDLE EASTFounded 2008 Main Shareholders Ketchum Inc., TBWA\RAAD Middle East. Headquartered Dubai, with 14 offices in the region Chief Officers Reda Raad (CEO), Jason Gallucci (MD) www.ketchum.com/dubaiKEY CLIENTS Royal Commission for AlUla, Canon Middle East, Vivo Mobile, Co-ordinates Cybersecurity, Essence Cosmetics, Kempinsky Hotels

Katch InternationalFounded 2010 Offices Dubai and London Head of company Georgina Woollams katchinternational.com [email protected] +971 4 243 8577SPECIALISMS PR and communications; social media management and content creation; design and branding; digital marketing; photography and videography

KEY CLIENTS Rove Hotels; Dubai World Trade Centre; Live Nation; Suit Supply (Dual Investment); Najahi Events; Empire Movies; Dubai International Financial Centre; Dubai Opera; OPSO (Rafid Gourmet); Global Event Management

ISDFounded 2005 Headquartered Dubai, with operations across India, Vietnam, UK, USA, Australia & Mauritius www.groupisd.com Head of company Suresh Dinakaran, founder + 971 4 386 7728SPECIALISMS PR, activations; 360-degree brand & communications solutionsKEY CLIENTS London School of Economics, Toshiba, Grand Stores, Nikon, Fuji, University of Bolton, Thumbay Group, Volkswagen, Kia, IQ

Instinctif Partners MENAFounded 2013 Regional headquarters Dubai Ownership Instinctif Partners (Global) Head of company Samantha Bartel, CEO & managing partner, MENA www.instinctif.com [email protected] +971 4 369 9353SPECIALISMS Financial PR; investor relations; capital market communications; corporate communications; crisis communications; media relations; stakeholder engagement; public policy; corporate reporting (print/digital); environmental, social and governance reporting

KEY CLIENTS National Bank of Kuwait; RAKBANK; Almarai; Mobily; Saudi Customs; Philip Morris International; Jupiter Asset Management; ENBD REIT; Emirates NBD Asset Management; Astellas

Founded 2001 Ownership Havas and Promopub Limited Head of company Dana Tahir, general manager [email protected] +971 4 455 6000 Regional offices Dubai, Abu Dhabi, Riyadh, Jeddah, Muscat, Cairo, Beirut

The youngest agency network in the top 10, Havas PR has offices in six countries and eight cities. Based out of Dubai, we provide our clients with fully integrated public relations services including social and digital PR. While we are known for being the region’s premier luxury, fashion and beauty agency, our portfolio also includes a diverse, blue-chip set of clients that range from automobile, finance, FMCG, hospitality and retail to environment brands.

KEY CLIENTS COTY, Faces, CH Carolina Herrera, Tory Burch, Michael Kors, Kenzo, Lacoste, L’Occitane, Sanofi, PwC, Cofrex (French Pavilion Expo 2020)

SERVICES Corporate; health; luxury; fashion and beauty; strategic alignment; key messaging; media relations; social engagement; event concept and management; measurement and analysis; media; media training; crisis and reputation management.


Dana TahirGeneral manager

Razan KarimCommunications director

Mathilde MontelCommunications director

Marie Capucine AkilianSenior communications

director



MarkettiersFounded 2014 (in Dubai) Regional headquarters Dubai Ownership Headquartered out of London branch of Markettiers, which is an independent agency Head of company MENA managing director, Cheryl King www.markettiers.com/dubai [email protected] +971 4 369 2709SPECIALISMS Cross-sector; international and regional broadcast media relations (radio, TV and online); consumer and market insight research; strategic podcasting and distribution; live streaming; video news release and B-roll production and placement with media; social edits; broadcast media training

KEY CLIENTS Traditional PR agencies and direct clients; DMCC, VW, RAK TDA

Market Buzz InternationalFounded 2001 Headquartered Fujairah Head of company Mita Srinivasan www.themarketbuzz.net [email protected] +971 6 7409793SPECIALISMS Technology, start-ups

KEY CLIENTS ChannelHub, EasyPick, Jackys Business Solutions, Pagero, Nokia, Qafila, TiE Dubai, Metallicoin

M&C Saatchi Public Relations UAEFounded 2017 Offices Dubai and Abu Dhabi, with its global HQ in London, with eight offices worldwide, as well as a network of international partners across Asia-Pacific and Benelux. Ownership M&C Saatchi Head of company Amy Brill, head of PR UAE; Molly Aldridge, global CEO mcsaatchipublicrelations.com +971 4 446 3209SPECIALISMS Public relations, experiential, social media,corporate/B2B, design, consumer/B2C, editorial, content creation, media relations

KEY CLIENTS Discovery, Rolls-Royce Abu Dhabi Motors, Pizza Hut, Disney Destinations, Benefit Cosmetics, United Nations

LinkVivaFounded 2003 Headquartered Dubai Head of company Alexander Bendiouis, managing director www.linkviva.com [email protected] +971 4 442 0743SPECIALISMS Experiential events; government events; festivals; MICE (meetings, incentives, conferences, exhibitions); retail and mall-based events; award ceremonies; product launches; spatial design and concept planning; sponsorship management and curation management; special events & campaigns

KEY CLIENTS Department of Culture & Tourism (DCT), Abu Dhabi; Department of Tourism, Commerce & Marketing (DTCM) Dubai; Dubai Festival City Mall / Al Futtaim Group; Emaar Malls Group – The Dubai Mall and The Dubai Marina Mall & Springs Souk; The Executive Council; The Prime Minister’s Office; EXPO 2020; Nestle / Maggi; TECOM

Founded Globally founded in 1939 and servicing the MENAT region from Dubai office since 2013 Regional headquarters Dubai Ownership Regionally held under the Middle East Communications Network (MCN) and globally part of the Interpublic Group of Companies (IPG). Head of company Rebecca Amey, Managing Director, SVP, Jack Morton MENAT www.jackmorton.com + 971 4 559 1500

We’re a global brand experience agency, with 80 years in the industry, who believe that happy humans are the world’s best advertisers. We believe how brands act is more important than what they say, so we work with clients to build a better customer experience. Working alongside great brands worldwide, we’re committed to doing something extraordinary every day.

SPECIALISMS Brand experience; event & experiential marketing; integrated campaigns; strategic & experiential design; digital & content; launch events; exhibition & tradeshow; conference & forums; employee engagement; community engagement & sponsorship

KEY MIDDLE EAST CLIENTS ENOC, Ericsson, Adidas, Reebok, Uber, Facebook, Expo 2020 Dubai, MiSK Foundation, First Abu Dhabi Bank, Porsche


Claire ButlerDirector of Production

Rebecca AmeyManaging Director, SVP

Amanda WaltersProject Director, VP



Motivate EventsFounded 1979 Headquartered Dubai Heads of company Anthony Milne, chief commercial officer; Mona Motamedi, senior event manager motivatemedia.com/services/events/ [email protected] +971 4 427 3000SPECIALISMS Motivate Media Group has a thriving events division, with numerous high-profile events staged throughout the year. From glamorous award ceremonies, to all-day music festivals, a dedicated marketing and events team ensures that all events are a valuable extension of our clients’ brands.

Pencell PR & EventsFounded 1999 Headquartered Dubai, with offices in Abu Dhabi, Beirut, Dubai, Jeddah, Riyadh Holding group The Network Communication Group Sister companies/affiliations Wetpaint, AGA ADK, Equation Media, BrandTribe Heads of company Roger Sahyoun, chairman; Eddie Maalouf, COO; Jessy Abi Khattar, communication director pencellpr.com +971 4 4503933KEY CLIENTS Piaget, Bosh, Siemens, Al Khayat Group, Meraas Leisure and Entertainment, BBAC, AMGEN, BEAR Real Estate Consultants, LG Electronics, Total Liban

Mosaic LiveFounded 2007 Headquartered Dubai Head of company Hiten Bajaj, CEO www.mosaiclive.com [email protected] +971 50 109 9945 +971 4 445 6717SPECIALISMS Corporate events; brand activation; public events and entertainment

KEY CLIENTS Dubai Electricity and Water Authority; Dubai Properties; The Executive Council; Commercial Bank of Dubai; Google; General Civil Aviation Authority; Salesforce; Red Bull; HTC; Etisalat

New Perspective MediaFounded 2011 Headquartered Dubai Head of company Karen Remo, co-founder and managing director www.newperspectivemedia.com/ [email protected] +971 4 244 9597SPECIALISMS Public relations for government and corporate affairs; events management; publishing; social media and digital marketing; advertising and branding; translation

KEY CLIENTS UAE Ministry of Interior, 999 magazine; Etihad Credit Insurance, the UAE Federal Credit Insurance company; International Halal Accreditation Forum (IHAF); Cebu Pacific, the Philippines’ largest carrier; Lootah Real Estate Development; Aafaq Islamic Finance; Wall Street Exchange; LBC

Memac OgilvyFounded 1984 Regional offices Beirut (head office), Dubai (hub office), Abu Dhabi, Bahrain, Egypt, Riyadh, Jeddah, Kuwait, Jordan, GCC, Tunis Holding group WPP Head of company Patou Nuytemans, CEO www.memacogilvy.com [email protected] +971 4 332 0002SPECIALISMS Brand strategy & advertising; customer engagement and digital; PR and influence; social media performance; consulting.

KEY CLIENTS American Express, Arab Bank, Expo 2020 Dubai, Grohe, Jaguar Land Rover, Johnson & Johnson, Turkish Airlines, Yahsat, Zain Iraq

MVM & CoFounded 2015 Headquartered Dubai Head of company Morgan Venison, founder www.mvm-co.com [email protected] +971 4 261 6334 +971 50 843 9826SPECIALISMS Public relations, influencer endorsements, social media management, content creation, event organising, talent management, digital marketing, consulting

KEY CLIENTS Tips & Toes, Tania’s Teahouse, 1004 Gourmet, Kaffe Bloom, Lamise Beauty, Protein Bakeshop

Matrix Public RelationsFounded 1999 Head of company Hilmarie Hutchison, general manager matrixdubai.com/public-relations [email protected] +971 4 343 0888SPECIALISMS PR, social media, influencer marketing, digital marketing, crisis management, media training, content marketing, reputation management, website and app development.

KEY CLIENTS Al Masah Capital, Regulus Capital, Allied Investment Partners, Himalaya, India Gate, Diva Abaya Couture, Steve Madden, ECCO, Ajman Sewerage, Oxford Business Group.

MSL GroupFounded 2001 Headquartered Dubai with offices in Beirut, Riyadh, Jeddah, Cairo Holding Group Publicis Groupe Heads of Company Raja Trad, chairman, Publicis Groupe ME; Ajit Ramaswami, COO, MSL Group middleeast.mslgroup.com +971 4 367 6150SPECIALISMS Corporate and brand strategy; content strategy; digital and social PR; influencer management; internal communications; spokesperson training; crisis & issues management; reputation and stakeholder management; corporate social responsibility; lifestyle and luxury PR; strategic media relations

KEY CLIENTS du; P&G; Samsung; Ericsson; VFS; PMI; MCIT; Zaatar w Zeit



Quill CommunicationsFounded 2010 Headquartered Dubai Head of company Maan Abou Dargham, owner www.quillmena.com [email protected] +971 4 439 0490SPECIALISMS Public relations; social media management; event management; digital advertising; creative design

KEY CLIENTS Damac Properties; UAE Exchange & Unimoni; Foreign Exchange & Remittance Group (FERG); Emirates Defense Industries Company (EDIC); Mohammed Bin Rashid Al Maktoum Knowledge Foundation (MBRF); International Institute for Tolerance; Zakat Fund; Al Fardan Exchange; Federal Electricity & Water Authority (FEWA); Hamdan Bin Mohammed Smart University (HBMSU)

Shadani ConsultingFounded 2016 Headquartered Dubai, with affiliate agencies in Saudi Arabia Head of company Zaib Shadani, founder and managing director www.shadaniconsulting.com/ [email protected] +971 50 911 6138SPECIALISMS PR outreach and strategic planning; events (including press conferences, product launches, etc.); content creation and copywriting; media interviews, features and in-depth profiling; crisis communication; reputation management; influencer activations and engagement

KEY CLIENTS TAG Heuer; Ahmed Seddiqi & Sons; MB&F; M.A.D.Gallery; National Food Products Company (NFPC); Oasis Water; Korloff Paris; Miele

Pop CommunicationsFounded 2017 Headquartered Dubai Heads of company Zainab Imichi Alhassan, managing director; Sarah Dudley, managing director www.popcomms.ae [email protected] +971 4 876 8717SPECIALISMS PR, social media, SEO, graphic design, photography, videography and influencer marketing

KEY CLIENTS MiraDry, Specialized Rehabilitation Hospital, Chattels & More, Kare, K7L, Cocoona, NRTC Fresh, Gurkan Sef Restaurant Walnut Grove Restaurant and Cbeaux

The Revelation Consultancy Founded 2016 Headquartered Head of company Urvashi Kadam. www.linkedin.com/company/the-revelation-consultancy/about/ www.facebook.com/TheRevelationConsultancy/KEY CLIENTS Tech Mahindra, Britannia Biscuits, Vision Concept Aviation Training Institute, Sinterex ME, KEF Music Systems, SAMENA Telecommunications Council, Gizmaze.com

Plus 1 CommunicationsFounded 2015 in Dubai; 2013 in London Offices London (headquarters), Dubai, Mumbai Head of company Anna Hope, managing director www.plus1comms.com [email protected] +971 4 326 1133SPECIALISMS PR, social media

KEY CLIENTS Sole DXB, Bloom education, Dubai Design Week, Tough Mudder, ESMOD Dubai, Broadway Entertainment Group, Global Grad Show, RMAL Hospitality, EHP Management, Dubai Carbon

Raee Public RelationsFounded 2003 Headquartered Dubai www.raeeme.com +971 4 450 6870SPECIALISMS Strategic PR consultancy; media relations; reputation management; blogger engagements; crisis management; media training; corporate social responsibility.

KEY CLIENTS Ajman Free Zone, Citizen, Cityland, Repton & Foremarke Schools, Aster

Performance CommunicationsFounded 2009 Regional headquarters Dubai Head of company Ian Drinkwater www.performancecomms.com [email protected] +971 4 551 5472SPECIALISMS Public relations; events; digital; social media management; content creation; video & photography; sponsorship activation; influencer relations; paid media

KEY CLIENTS Bentley; SAIC Motors (MG); Peugeot; Continental; Renault Trucks; Lamborghini

Q CommunicationsFounded 2010 Offices Dubai & Abu Dhabi Heads of company Elsa Roodt & Katie Harvey www.qcomms.ae +971 50 450 2969SPECIALISMS Public relations & communications, social media, digital marketing. influencer marketing, photo & video content, celebrity endorsement

KEY CLIENTS The Ascott Limited, Tourism Ireland, Aldar, Hyatt Corporate, Lush, Rosewood, Soneva Maldives, Al Najah Education, Yas Marina, Sunset Hospitality



Spark PublicityFounded 2017 Headquartered Dubai Head of company Lillian Kithia www.sparkpublicity.com [email protected] +971 4 319 7352SPECIALISMS Media coverage, social media campaigns, and activations, social media advertising, lead generation, investor relations

SociateFounded 2015 Headquartered Dubai Head of company Rosa Bullock www.sociate.ae [email protected] +971 4 321 3139SPECIALISMS PR; thought leaders (personality PR); blogger/influencer activations; marketing; social media; PR and marketing consultancy; copy writing; translation; events; design

KEY CLIENTS SoBe; Waterclub.ae; WET; Yalla Baby Box; Taikun; PLACE Community Managers; Analog Room; The Collective DXB; Distillery; Arctic Trucks

Raee Public RelationsFounded 2003 Headquartered Dubai www.raeeme.com +971 4 450 6870SPECIALISMS Strategic PR consultancy; media relations; reputation management; blogger engagements; crisis management; media training; corporate social responsibility.

KEY CLIENTS Ajman Free Zone, Citizen, Cityland, Repton & Foremarke Schools, Aster

Social Shop by AuroraFounded 2016 Headquartered Dubai Heads of company Annie Meikle and Iona Al Suwaidi www.socialshopdubai.ae [email protected] +971 4 456 2921SPECIALISMS Content creation; B2B; social media strategy; influencer outreach; digital PR; thought leadership; social listening; community management; social advertising

KEY CLIENTS Injazat; Fuji Instax Middle East; Julphar Life; BurJuman Centre; Viva Supermarket; Smart Automation Energy; Titan Watches; Forrey and Galland

The Shakespeare Agency

Founded 2014 Headquartered Dubai Head of company Ananda Shakespeare, CEO +971 50 296 0503SPECIALISMS Property and entertainment.

KEY CLIENTS Entertainment client in KSA; A Tale of Shadows: Illusions – UAE feature film; Smart Crowd; PH Real Estate; CAHO Chocolate; Dubai Vegan Days; By Melanie Jane; One Life Coaching; Down Home – American country band

Founded 2018 Regional headquarters Dubai Holding group Leidar SA Head of company Rolf Olsen, founder & CEO www.leidar.com/ [email protected]; [email protected] +971 4 817 0394


Andreas KellerManaging partner

George KotsoliosManaging partner

Leidar is a global boutique consultancy whose purpose is firmly anchored around helping leaders find their North Star by navigating the many issues and challenges in today’s world. Leidar is the only international communication consultancy that combines the unique aspects of Swiss quality and Scandinavian ethics.

SPECIALISMS Strategy, content development, training, branding/creative, digital & crisis management

KEY CLIENTS Okadoc, Fodel, Repeat, Al-Futtaim, MSC Global Shipping Company



Those Guys EventsFounded 2015 Headquartered Dubai Head of company MonBelle Creative director Badriyah Hassan www.wearethoseguy.com [email protected] +971 58 508 0860SPECIALISMS Event management; event production; exhibition, stand and office fit-outs and décor; entertainment management; venue consultation and concepts

KEY CLIENTS ANE, MBC, Middle East Film & Comic Con, MMI, Chalhoub Group, 1765 Gemini, Kenya Tourism Board, Tecom Group and Trace

w2w EventsFounded 2010 Head of company Zareen Khan, owner www.w2wevents.com [email protected] +971 52 765 5525SPECIALISMS Art exhibitions; artist management; PR management; creative events; film scripting & production; content writing; fashion shows & conferences

KEY CLIENTS MECSC – Middle East Council of Shopping Centres; The Ballet Centre Dubai; Mad About Dance; ABRA VM SD – Visual Merchandising & Store Design; PT Explores – Wildlife & Nature Preservation

Toh PRFounded 2011 Headquartered Dubai Head of company Sophie Toh www.tohpr.com [email protected] +971 4 382 8900SPECIALISMS Strategic consultancy; public relations; digital & social

White Water Public RelationsFounded 2008 Headquartered Dubai, with affiliates across the globe Head of company Prem Ramachandran www.whitewaterpr.com [email protected] +971 4 341 0459 +971 4 396 3699SPECIALISMS Communication strategy for Expos; strategic communications; media training; CEO positioning; social media communications; launch campaigns; event conceptualisation

KEY CLIENTS Multinationals including local, regional and international brands

Story Public RelationsFounded 2018 Headquartered Dubai Head of company Laetitia Tregoning, owner www.story-pr.com [email protected] +971 56 724 2154 SPECIALISMS Extraordinary individuals, design & culture, luxury hospitality (senior advisory, thought leadership, CEO communications, brand development, strategic partnerships)

KEY CLIENTS Dr Reem el Mutwalli, Manal Omar, Mango Tree Restaurants Worldwide, Delivering Asia Communications, Flint Cultures, FCM Travel Solutions

Viola EventsFounded 2001 Headquartered Abu Dhabi Head of company Ammar Sharaf, CEO and board member http://vevents.ae/ [email protected] +971 02 6449444SPECIALISMS Conceptual & experiential design; content creation; innovative technology; event management; event production; event operations

Spread Communications Founded 2014 Headquartered Dubai Head of company Shamim Kassibawi https://spreadcomms.com/ [email protected] +971 4 551 7285SPECIALISMS Corporate PR; healthcare PR; B2B PR; personality profiling

Umami CommunicationsFounded 201 Headquartered Dubai Head of company Colin Hutton www.umamicomms.com [email protected] +971 52 487 0923SPECIALISMS Press/media management; marketing/PR – campaign creation; social media advertising; content creation; social media management; brand synergies; bespoke events; F&B advisory services

KEY CLIENTS Zuma Dubai & Zuma Abu Dhabi, Remy Cointreau Group, Capital Club Dubai, tashas, BiCE Mare, Louis XIII, Pickl, Bull&Roo Restaurants



Z7 CommunicationsFounded 2007 Headquartered Dubai Head of company Zeina El Dana, owner www.z7communications.com +971 4 477 2389SPECIALISMS Brand consulting & strategy; PR & communication; events & experiential; digital & social strategy; content creation & production

KEY CLIENTS Salvatore Ferragamo, NET-A-PORTER, MR PORTER, Ermenegildo Zegna, Kristina Fidelskaya, Charlotte Tilbury, Aesop, Messika, Vacheron Constantin, Bagatelle

Yugen Public Relations Founded 2015 Headquartered Dubai Head of company Ian Borromeo http://yugenpr.me/ [email protected] +971 50 707 1106SPECIALISMS PR; media relations; branding & image consulting; celebrity styling; brand ambassadorship; social media management; digital content creation; digital influencer management; photo/video production; event management; publishing consultancy

KEY CLIENTS Amato Couture; Amato Luxe; Zadora Atelier; Smile Train MENA; Ayala Land Middle East; Ghaya Grand Hotel; House of Amber; Goshopia

Yardstick Marketing ManagementFounded 2012 Headquartered Dubai Head of company Anishkaa Gehani www.yardstick-marketing.com [email protected] +971 4 351 8584SPECIALISMS PR; social media; digital marketing; events and activations; corporate gifts; media buying; copy writing; design

KEY CLIENTS Cambridge; King’s Traders; Gifto’s; Afterlife; Abicalçados; Jabra; Jawbone; Precious Paws; QNA International; Banks Legal; Al Rostamani Communications

Founded 1983 Regional headquarters Dubai. Holding company Middle East Communications Network (MCN) Head of company Ziad Hasbani, CEO www.webershandwickmenat.com +971 4 445 4222


Peter JacobSenior integration officer

Ziad HasbaniCEO

Ghaleb ZeidanManaging director, UAE

Weber Shandwick is a leading global communications network that delivers next-generation solutions to brands, businesses and organisations in major markets around the world. Led by world-class strategic and creative thinkers and activators, we have won some of the most prestigious awards in the industry.

SPECIALISMS Consumer marketing; corporate communications; corporate responsibility; crisis management; digital and creative; employee engagement and change management; financial services; government communications; social impact; technology; aerospace and defence; charity and foundations; communications and media training; consumer tech; education; energy and cleantech; FMCG; industry and manufacturing; mobile and telecoms; professional services; real estate; retail and leisure; travel and tourism

KEY CLIENTS Mastercard, FAB, General Motors (GM), Farah Enterprises, Saudi Telecom Company (STC)

AWARDS Weber Shandwick MENAT has won 33 regional and international industry awards in the last two years; named Large Consultancy of the Year, 2019 by PRCA MENA and MEPRA Agency of the Year 2014, 2016, 2017; named Middle East Consultancy of the Year, 2018 by The Holmes Report; recognised by Great Place to Work UAE in their top 10 rankings in 2014, 2015, 2016, 2017, 2018, 2019


August 25, 201926

CULTIVATING CULTUREAndreas Keller turned Weber Shandwick MENA into a Top 10 Great Place to Work in the UAE for six consecutive years. He is now setting up Leidar in the Middle East, and shares his tips

ANDREAS KELLERis managing partner of Leidar

1. Innovate and inspireLeaders are expected to captain the ship and take the agency into the future. Your employees will expect you to focus on the big picture and innovation rather than what time they come to work in the morning. Share your vision with them so that everyone feels part of the same mission and, most importantly, they know where the agency is heading and are working towards a common goal.2. Be accessible, but not overbearingBeing available and accessible as a leader is so important. You want to ensure that you are there for your direct reports, especially when things become challenging. However, you want to also give them autonomy and not micromanage. Striking a balance between these two is key.3. Treat people equallySounds easy, but it’s harder to do in practice. Being fair and transparent In dealing with employees is the key to establishing leadership credibility and ensuring harmony in the office. Nothing upsets employees more than seeing colleagues getting apparently preferential treatment. 4. Maintain diversity in the workplaceIt is important to have a good mix of nationalities in the workplace, as each can bring a unique set of attributes to the

table. It also ensures that the office is a fun environment where individuals of different backgrounds and cultures can feed off each other. 5. Think about employee growthNever think for one minute that your employees are there for you or the brand. They are there to learn and better their careers at the same time. Ensure that you have a Plan B for the most indispensable resources as well as growth opportunities for the rising stars. Growth also means employees leaving your agency for the client. Embrace this and they just might become your client.6. Make sure you value your junior resources Account executives can be some of the agency’s most valuable talent. They always end up being more client-facing than you expect, so they need the right environment to be successful. If they are overwhelmed and not looked after they will leave. Always make sure they enjoy coming to work, are learning and are given good mentors.7. Fix mistakes quicklyYou can’t always hire the perfect employee. Sometimes you hit, sometimes you miss. If something is not working out, don’t wait too long to take action as it can only cause more problems down the road. Too often companies don’t address the problem

early and let bad hires negatively affect a cohesive team or office. 8. Do small things that go a long wayAgencies never have massive budgets or the great perks that big companies might have. Celebrate small events and occasions, and this usually goes a long way. Luckily the element of surprise is on your side, so do things that your employees won’t expect. You can then surprise and delight without breaking the bank. 9. Make people accountableAgency leaders need to do their jobs and take control of situations. Ensure everyone is doing what they are supposed to do and be clear and consistent with your instructions and decisions. Only become a leader if you are ready to take tough decisions and never become overly emotional about situations. If you shy away from responsibility, some employees can become more entitled and upset group dynamics.10. Celebrate successesMost agency employees work way more than they should and are always under a lot of pressure. It’s always good to take a step back and say: Let’s celebrate this! Whether it’s a new business win or a job well done for a client, don’t underestimate the impact of “spreading a bit of love” to your employees.

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