pr & branding

PR & BRANDING FOR GETTING, KEEPING & GROWING CUSTOMERS

vanessa marcie

Head of marketing & communications

Team côte d’azur

HIGH TECH, HIGH LIFE: CÔTE D’AZUR # 2

WHAT IS BRANDING?


WHAT IS BRANDING?


WHAT IF?


WHAT IS PUBLIC RELATIONS?

• PUBLIC RELATIONS (PR) IS THE WAY ORGANISATIONS, COMPANIES AND INDIVIDUALS

COMMUNICATE WITH THE PUBLIC AND MEDIA. A PR SPECIALIST COMMUNICATES WITH

THE TARGET AUDIENCE DIRECTLY OR INDIRECTLY THROUGH MEDIA WITH AN AIM TO

CREATE AND MAINTAIN A POSITIVE IMAGE AND CREATE A STRONG RELATIONSHIP

WITH THE AUDIENCE.


WHY?


WHY?

• BRAND RECOGNITION

• ATTRACT NEW USERS/MARKET TRACTION

• INVESTOR INTEREST

• RAISE PROFILE WITH POTENTIAL PARTNERS/CREDIBILITY

• RECRUIT GREAT PEOPLE


WHO?

• INFLUENCERS

• BLOGGERS

• INDUSTRY ANALYSTS (GARTNER)

• JOURNALISTS


WHERE?

• OFFLINE

• TRADE/CONSUMER MEDIA (MAGAZINE/NEWSPAPER)

• CONFERENCES/NETWORKING EVENTS

• ONLINE

• BLOGS

• ONLINE COMMUNITIES

• SOCIAL MEDIA


HOW?

• DATABASE (CISION-GORKANA)

• PRESS RELEASE

• SOCIAL MEDIA

• BECOME AN EXPERT IN YOUR FIELD

• HOLD BRIEFINGS

• POST MEDIA RELEASE TO THE WIRES (NEWSWIRES)

• BLOG YOUR WAY TO SUCCESS ON A HIGH-PROFILE SITE (FORBES)


WHAT?

• craft compelling pitches and press releases

• News related Stories

• Customers Testimonials

• Company Results

• Create a survey/piece of research

• Use infographics as outreach bait


WHEN?

• Plan your pr

• Offline (Quaterly/Monthly/weekly/yearly)

• Online (Weekly/Daily)

• Release regular stories

• Don’t forget to track the coverage!


WHAT IS A MEDIA LIST?

• EXCEL SPREADSHEET

• MEDIA OUTLET (INDUSTRY/COUNTRY/ CIRCULATION&TRAFFIC/ PRIORITY (T1/T2/T3)

• JOURNALIST CONTACT DETAILS (NAME/EMAIL/SOCIAL MEDIA PROFIL/EXPERTISE/


TIPS TO WRITE A GOOD PRESS RELEASE

• CRAFT A HOOK

• ADD A GREAT HEADLINE

• MAKE THE "WHO" AND "WHAT" OBVIOUS

• GET RIGHT TO THE POINT IN THE FIRST PARAGRAPH

• INCLUDE HARD NUMBERS

• AVOID JARGON

• ADD SOME QUOTES CUSTOMER AND EXPERT QUOTES


TIPS TO WRITE A GOOD PRESS RELEASE

• Provide resources

• Use real names

• Include an “About Us” section

• Include your company logo

• Include a media contact

• One page is best and two is the maximum

• proofread

• Share your news


PR CHECK LIST

• DISCOVER YOUR TARGET AUDIENCE

• DETERMINE YOUR KEY MESSAGE

• SELECT YOUR TARGET JOURNALISTS AND HOW TO REACH THEM

• BUILD RELATIONSHIPS FIRST

• PICK A SPOKESPERSON


PR CHECK LIST

• INTEGRATE SEO STRATEGY INTO YOUR PR CAMPAIGN

• TAKE PRESS PHOTOS

• STRIKE EARLY IN THE MORNING

• PUT THE PHONE DOWN -- SEND YOUR PITCH VIA EMAIL FIRST

• BE PREPARED FOR THINGS TO GO WRONG


GOT A BUDGET?

• AGENCY VS ADVERTISING


And don’t forget…

THANK YOU

[email protected]

TWITTER @VMARCIE


WHERE DO YOU WANT TO START UP ?

COTE D’AZUR WELCOMES TALENTS

pr & branding

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