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Cases

examples of implemented

PR-events

«press-lunches»

Case №1: Opening of the medical center «INGO», 2014, press-lunch.

excursion

Ceremonial opening of first in Ukraine medical center «INGO» was held at 21 January,2014 in Kiev.

After press-breakfast, where the representatives of front office and shareholders were speaking with leading media journalists, the ceremonial opening of medical center «INGO» and tour of the center took place.

Following the results of events 30 editorial

publications and reports came out in

media(press, radio, Internet, TV).

More than 25 representatives of media

(urban, business, and popular press,

Internet) took part in the events.

Results:

Case №21: Contest for journalists- effective instrument to

upturn relevant media loyalty press-lunch, winners

awarding Clients:

o Leacond Company – official distributor of DAIKIN corporation (Japan) and HOVAL (Liechtenstein)

equipment in Ukraine.

o «ECO-market» chain of supermarkets

o «BIONA» group – market leader in biotechnology for agriculture

Aims and objectives:

• To increase relevant media editors, journalistsloyalty to client-company.

• To increase client-company visibility in media sphere, company speakers citedness,

amount of references about company in media.

• To motivate journalist to cover up market practice, where the participants are the

clients-companies. To level up journalists materials professional level on market

• To demonstrate openness of Company willingness to provide comments,

professionalism of TOP-management and familiarity about markets. 4

The proposed solution

Organization and conducting competitions for journalists for the best editorial publication on

topics related to the market, where the companies work:

o Leacond – climate technology and equipment market

o ECO-market – food retail market

o GC «BIONA» –biological products for agriculture market

Holding a press lunch for the participants of competitions: journalists, editors, market

observers. During a press lunch not only prize distribution to the winners were held, but also informal

contacts between representatives of the media and the company's top management took place, for

whom the competition was organized

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Results

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LEACOND:

Competition for journalists "Fresh thought“ is holding

since 2004. Traditionally, the competition arrives about

30-50 articles in 2012 were accepted television programs

and Internet publications. During the competition

Leacond Company became a informational leader in the

air conditioning market, the first face of the company -

the opinion leaders.

ECO-market:

The contest "From the Life of supermarkets" was held in

2012. The competition 57 articles from 21 authors have

arrived on competition. Participants in the competition

were the journalists of the media as "Today", "Focus",

"Comments", "Investgazeta", "Obozrevatel», AllRetail,

«World of Products" and many others. Chain "EKO-

market" has demonstrated itself as a public company, the

leader of the market retail information sector

CG «BIONA»

The competition attracted 19 articles from 15 authors,

published in the print media and online media - business

and specialized subjects. Business media showed

interest to a narrow sector of biological products for

agriculture, market came from the informational

shadows. In this case, the first person GK «BIONA»

demonstrated themselves as the opinion leaders in the

market of biological products, and on the agricultural

market as a whole.

PR-case №47: Press lunch on September 3 2014 –

organization, work with journalists, consulting the client

Running event,

37 journalists from 30 Ukraine medias

Speech by business executives involved in the

project and the architect

Briefing, questions and answers, buffet

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