XL Square Communication

Chinese Tea for the US MarketPublic Relations Proposal

XL Square Communication

XL Square Communication

XL Square Communication360

L Square Communication

XL Square Communication

FebruaryCreate social media

accounts; Build website for US

market

MarchProduct release;

Launch print media campaign

AprilLaunch social media

campaign

MayLaunch roadshows in

New York and LA

JuneSecond round print

media campaign

JulySecond round social

media campaign

JanuaryPreparation

AugustEvaluation

TimelineJan, 16 – Aug, 16

XL Square Communication

Followers: increase from 0 to 10K on each platform;Impressions: hit more than 1M of each major post;Engagement rate: more than 0.5%Web: Buzzfeed, Dailymail and other platforms;

Print: coverage of major press and major magazine;TV: coverage of major channel;Total coverage: 200+

Distributers: major retailers, grocery stores, pharmacy stores and convenience stores;Sales: over $10M

#OrientalFoliage: discussion on each social media platform;Social mention, sentiment, user-generated contents: steady growth

Website traffic: increase US visits and time spent on the website by 30% and 10%

XL Square Communication

336K

102K

162K

$600,000

XL Square Communication