pr coverage: june 2012
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BUZZ | PUBLIC RELATIONS & CORPORATE COMMUNICATION June 2012
Why Public Relations(PR) & Corporate Communication ?
PR entails the process of building awareness and a favourable image for an organization or a product through coverage in relevant media outlets.
PR builds and maintains market credibility. It focuses on influencing third parties– the media, analysts, luminaries, etc. (unbiased source) – to communicate and establish the organization’s market perception or position.
Unlike advertising which is purchased, media coverage through PR is not paid for – it results from editorial content generated via press releases, interviews, photos, video and special events.
PR cultivates favourable relations for organizations
with key publics* and generates goodwill.
Corporate communication is the message issued by a corporate
organization to its publics*.
* "Publics" can be both internal (employees and stakeholders) and
external (media, industry bodies, channel partners and general public).
A GLANCE AT PR & CORP. COMM. COVERAGE - JUNE 2012
Launch of Wacom Intuos5 in India Additional PR buzz was generated in June’12 by the media coverage in creative gaga
magazine (May‐June 2012) issue.
PROMISE appoints neoteric infomatique ltd. as National Distributor
o PR buzz generated by a press release in May 2012 was continued by the media coverage in :
April‐May 2012 issue of Broadcast & Film magazine
ncnonline.net
Alcatel‐Lucent Enterprise (ALUE)‐neoteric Road Show| ‘The Power of One’ campaign
o PR buzz created in April‐ May was sustained in June by the media‐coverage generated
through a press release in:
The 18th June 2012 issue of
Candid Computer Columns magazine
The June 2012 edition of SME
Channels magazine
The 10th June 2012 issue of
Computer News magazine(Hindi) magazine
The June issue of CompuVAR
magazine
June 2012 issue of Infofriend
magazine
neoteric’s ‘Summer Bonanza’ scheme for LaCie: o PR buzz was generated by the following media coverage facilitated by drafting a Press
Release and disseminating it to the media:
The June 25‐July 01, 2012
issue of DQ Week
dqweek.com
crn.in
efytimes.com
pr.efytimes.com
varindia.com
varindiaitmagazine.wordpre
ss.com
newsr.in
neoteric’s ‘Win your rewards’ scheme for UMAX: o The following coverage appeared following the dissemination of a press release:
02 July issue of Candid
Computer Columns magazine
varindia.com
efytimes.com
ncnonline.net
PR Buzz for BRAND ‘neoteric’ PR buzz for neoteric was generated by preparing an article on behalf of Mr. Paras Shah
for an editorial placement in the VAR SME section of VAR INDIA magazine (June’12 issue).
Print and online coverage
PR buzz around neoteric’s participation in ITPV Partner Sabha in Jamshedpur and Pune was facilitated by the coverage that appeared in ITPV magazine and itvarnews.net
Print and online coverage
PR buzz around neoteric’s well‐designed schemes for channel partners was generated through Mr. Abhijit Ghosh’s interview with EFYTimes.com which highlighted LaCie’s on‐going ‘Summer Bonanza’ scheme.
Online link: http://www.efytimes.com/e1/fullnews.asp?edid=86299