Prepaired by:

Iwona SzwedoLukasz Chwaszcz

1989 – SOLIDARNOŚĆ

1990 – Lech Wałęsa’s campaign

NOWADAYS

Political PR as the element of POLITICAL MARKETING

Electoral marketing Political PR Political manipulation

Speeches and public meetings

Reports and lectures

Jubilees, meetings on the top, international visits

Instruments of working with medias

Communication channels

Spontaneous Routine Strategic

We have 4 modules of PR selected by J. Grunig, however

the most often which are used in Poland are modules 2 and 3.

But during elections we have pure propaganda which is used

by different political parties.

Bad too much propaganda

Good employing more and more PR officers

Missing good dialog between politicians