pr & marketing strategies to grow your lda business in 2012
DESCRIPTION
California Association of Legal Document AssistantsTRANSCRIPT
PR & Marketing Strategies to Grow Your LDA business in
2012
Navigating your company’s strategic journey into PR & the social media marketing realm
A presentation for theCalifornia Association of Legal Document Assistants
By: Corin Ramos
About Us
Walson Communications
Director of PR & Communications for national nonprofit before launching Walson Communications in 2006
“We grabbed a lot of headlines together!”
Passionate for news and media – Started career in journalism before going into PRStill wears “reporter’s hat” as part of wardrobe
Social media geek (geek is the new black!)
About Us & CALDA
Walson Communications
Walson Communications was hired as CALDA’s first PR Agency of Record
Communications with members to apprise them of CALDA’s conference activities
Launched CALDA’s first media relations campaign.
Significant media coverage
CALDA's first e-newsletter, Facebook page and blog
How to Work with the Media
Walson Communications
Be Available/Responsive
Be PreparedBe Proactive
How to Work with the Media
Walson Communications
BE AVAILABLE!
Reporters have tight deadlines, and hecticschedules. They might not call when they say they’ll call, so you’ll need to be flexible.
How to Work with the Media
Walson Communications
BE PREPARED
Know the main points you want to make
Write them down if you need to
Don’t be afraid to refer to your notes during the interview
CALDA TALKING POINTS
Walson Communications
There is a profession that prepares legal documents for the people – the legal document assistant.
Legal document assistants are not lawyers. Legal document assistants provide legal document services for people.
The legal document assistant is often compared to a paralegal. A paralegal works only for lawyers. The legal document assistant works only for the people.
The legal document assistant prepares legal documents for a reasonable flat fee in areas such as divorce, wills and living trusts, probate and bankruptcy, just to name a few.
Why pay the high price of a lawyer if all you need is the document, and not the legal advice?
CALDA TALKING POINTS You can find the legal document assistant in the yellow
pages under legal document assistant or, go to CALDA.org
Legal document assistants are easy to find on CALDA.org. At CALDA.org you can search for a legal document assistant by county or by the type of legal service you are looking for.
The very best legal document assistants are listed on CALDA.org because they are required to be registered and bonded.
The very best legal document assistants are members of CALDA.org because they are required to be registered and bonded.
CALDA.org is the leader in providing access to legal document assistants.
CALDA.org can help you connect with a legal document assistant in your area.
What’s in a Press Release
Walson Communications
Media ContactWhatWhenWhereWhy
What’s in a Press Release
Walson Communications
Why
What’s in a Press Release
Walson Communications
About
Provide the “warm, fuzzy” story
Walson Communications
Reporters always want to know how this affects the everyday family or person. Have a story ready and be able to provide contact information.
“An anxious young husband and father approached Just Document Preparation in Riverside to help him file a domestic violence restraining order against his wife. He wanted to protect himself and his young daughter from his wife's abuse stemming from her refusal to take medication for schizophrenia. Annette Gomez, owner of the firm, interviewed the client. An assistant quickly typed up the court papers, filing them within 24 hours. "He got temporary sole custody of his child," Gomez said.
What’s Newsworthy?When to contact media
Walson Communications
New LDA start-up Elected to CALDA board New service Open house/free
seminar Speaking at conference Special client story Anniversary/milestone Responding to current
events
CALDA members website: analysis
Walson Communications
LDAsWith
Website% with website
SHOULD BE
CALDA logo
Dedicated Biz Email
Client Newslet
terBlog
County
Alameda 15 6 40% 100 1 1 4 0 2
Los Angeles 21 13 62% 100 2 2 12 0 1
Orange 12 8 66% 100 2 0 4 0 0
Riverside 9 5 55% 100 1 0 4 0 0
Santa Clara 10 8 80% 100 1 2 4 0 1
Go to: www.LIFEYO.com NOW!!!
Walson Communications
Social Media for your organization: WHY? Listen. Learn. Share. Hearing people’s
needs & responding
Ease of Updating news and information
Tweets, Posts, etc. vs. full webpage creation
Audience Familiar Interface – getting to know us
About Us page
Walson Communications
Be personal!
Distinguishes you from web-based LDA services
A blog lets you showcase your expertise
Walson Communications
Be Professional!
Walson Communications
@AOL
@YAHOO
@HOTMAIL
@GMAIL
SUMMARY:
Walson Communications
BE PERSONALBE PROFESSIONAL
BE YOURSELF!Corin Ramos
www.walsonpr.com
702-674-6148