pr matters does it matter to you
TRANSCRIPT
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PUBLICRELATIONS
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PR, what is it?
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The art & science of influence.
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Strategically building goodwill.
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What does it affect?
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Who does it affect?
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What is its power?
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What can it do?
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Move humanity forward.
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Influence daily life decisions, down to thesweaters you wear to keep warm in the Syracuse cold.
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Enable entire industry takeovers.
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Renew self-esteem (while building brand trust).
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Help us remember our most important values (while selling).
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Help old things become new again.
(…the Wall Street Journal hopes)
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…like reallllly hopes.
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Raise awareness, change attitudes, impact behavior.
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Drive economic value. Goodwill, a byproduct of PR, is literally quantified as amajor asset by some of America’s largest companies.
Company Goodwill valuation
Apple $4.6 billion
General Motors $1.4 billion
Estee Lauder $893 million
Facebook $17 billion
Nike $131 million
Whole Foods $708 million
Delta Air Lines $9.7 billion
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But it’s only as effective as the
people who practice it.
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You have the talent and the
power to shape the world.
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Do you understand that?
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Do you want that?
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Do you care?
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Focus.
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Step up your game.