pr new logo

8/12/2019 PR New Logo

1/9


2/9

Hotel Teatro

Objective:

When customers are choosing a hote! bran" recognition #a$s a big roe. Hote Teatro is

a #ace that has a ot o% com#etition! es#ecia$ consi"ering The &our 'eason(s is ocate" "irect$

across the street an" it is a com#an$ )ith a *er$ )e "e*eo#e" bran" image. Peo#e see the %our

ea%s! an" +no) that re#resents The &our 'easons. ,urrent$! the Hote Teatro has itte to no

bran" recognition. One thing that )i he# in this situation )i be to create a ne) ogo %or the

hote that ao)s consumers to better recogni-e the hote! its image! an" )hat it o%%ers %rom one

oo+ at the ogo.

A%ter creating a strong bran" recognition b$ creating a ne) ogo! it )i be im#ortant to

incor#orate this "esign into a #romotiona materia %or the hote. n or"er to s#rea" a)areness o%

the hote! the structure an" #acement o% a"*ertisements )i be crucia. The grou# o% #eo#e that

these a"*ertisements )i be "irecte" to)ar"s )i be mae an" %emaes )ithin the age range o%

2/0. This grou# )as chosen because it is a grou# o% #eo#e )ho are most i+e$ )or+ing an"

ha*e the mone$ to s#en" at Teatro. This is aso an age range )ho )i i+e$ be atten"ing the

sho)s that the ,enter o% the Per%orming Arts #uts on )hich )i he# "ue to the %act that these

a"s )i be #ace strategica$ in this center. Hote Teatro is #er%ect %or this grou# %or that reason

as )e as the %act that the uur$ #ro*i"e" b$ the hote is more %it %or a"uts than chi"ren. $

#acing a"*ertisements at the Den*er ,enter %or the Per%orming Arts *enue it )i ho#e%u$

attract #eo#e! ocas an" tra*eers! to sta$ at The Hote Teatro the net time the$ choose a #ace

to sta$ )hen tra*eing through Den*er %or business or #easure. Or %or a sim#e uurious night

a)a$ %rom their o)n home. The a"*ertisements )i encourage #eo#e to research the hote

Page 2


3/9

%urther b$ sho)ing in+s to socia me"ia incu"ing &aceboo+! T)itter! an" nstagram. When

more #eo#e earn o% the hote an" its ammentities! it )i s#rea" a)areness o% the hote an"

ho#e%u$ bring in more customers "ue to the increase" bran" a)areness.

Enacting these Objectives:

To accom#ish these ob4ecti*es the ogo nee"s to be re*am#e" %rom )hat it current$ is.

As o% right no)! the on$ re#resentation Teatro has is the etter 5T( )ith a "ecorati*e boar"er.

Ho)e*er! the %u name shou" be encour#erate" into the ogo unti #eo#e are more a)are o% the

business an" its ammenities.

With this t$#e o% ogo! it "is#a$s the %u hote name! in a %ont that sho)s the 5cass$( or

more uirious si"e o% the hote an" its ammenities. The bor"er as )e is sim#e! an" cass$ 4ust

as the hote. The coors are sim#e! an" )arm! bringing in the same coor scheme in*o*e" at the

hote! on their )ebsite an" so on. $ gi*ing the %u name o% the hote! an" sho)ing this ogo a

o*er the hote an" in its #romotiona materias is one ste# to)ar"s creating the bran" recognition

Page 3


4/9


5/9

This is an eam#e o% the t$#e o% a"*ertisement that )ou" be #ace" )ithin the Den*er

,enter %or the Per%orming Arts! or in their #a$bis. The i"ea is that the to# #icture sho)s the

,enter %or the Per%orming Arts! re#resenting 4ust the beginning o% the night. The secon" #icture

is one o% the rooms at the teatro re#resenting a #ace to come an" rea a%ter a %u "a$ an" seeing

one o% the sho)s that the center has to o%%er. The sogan rea"s! 6Ta+e in a sho) an" et us be

Page 5


6/9

$our home a)a$ %rom home.7 This highights both o% the great things that the hote an" the

#er%orming arts center ha*e to o%%er. Teatro re#resents a #ace o% uur$ )here one can come an"

rea a%ter a "a$ #ac+e" %u o% )hat Den*er has to o%%er. Em#hasi-ing these t)o businesses in

these a"*ertisements sho)cases the oca as#ect o% Hote Teatro! ho#e%u$ encouraging more

business in this )a$ to su##ort Den*er an" its businesses e*en %urther.

Teatro is a)a$s o%%ering s#ecia "eas )ith businesses that surroun" them! so )h$ not

bring in the Den*er ,enter %or the Per%orming Arts an" #romote it %ar more than the$ usua$ "o8

This #artnershi# bet)een the ,enter %or the Per%orming Arts an" Hote Teatro is i"ea

because o% these institutions are oca businesses in the Den*er area. Not on$ that! the$ both

re#resent i"eas o% theatre "ue to the cass$ theme o% the hote an" the %act that 6Teatro(s7 "irect

transation means theatre. oth )i encourage business at the others estabishment. What )ou"

be better than ta+ing in a sho) at the ,enter %or the Per%orming Arts! then hea"ing o*er to the

Hote Teatro %or a reaing! uurious night in a beauti%u room.

The ogo is #ace" at the bottom right han" corner! a o% the coors in the a"*ertisement

go )ith the )arm! "ar+er coors associate" )ith the hote an" its ogo. Aong )ith the ogo are

icons o% the three main socia me"ia sites that Teatro has a #resence at. Those being nstagram!

T)itter! an" &aceboo+. 'eeing these easi$ recogni-abe icons! it )i ho#e%u$ encrouage

#eo#e to research the hote %urther. This )ou" ho#e%u$ engage the net)or+ theor$ b$

in*o*ing these "i%%erent no"es o% socia me"ia! an" creating connections as )e as interactions

bet)een the "i%%erent sites to create better a)areness o% Hote Teatro. When the$ "o their

Page 6


7/9

research the$ )i see the )on"er%u things Teatro has to o%%er an" )i be more i+e$ to sta$

there in the %uture.

n or"er to measure the e%%ecti*eness o% this cam#aign the hote )i +ee# recor"s to see i%

there is an increase in guests %rom the time the cam#aign )as aunche". This hote shou" oo+

%or an increase o% about ten more rooms boo+e" a )ee+ "ue to the #artnershi# )ith the ,enter %or

the Per%orming Arts an" increase" 5bu--( o% the hote. A goo" )a$ o% measuring this )ou" be to

use RDPWin. This is a #rogram )here the hote )ou" be abe to sim#$ enter their number o%

hote guests gi*en a certain time #erio" an" see the increase! or "ecrease o% guests %rom one time

to another. % there )as a signi%icant increase it )i be cear that the cam#aign ma"e an im#act

an" it )i ao) the hote to s#rea" the cam#aign to an e*en arger au"ience! ho#e%u$ boosting

saes %urther.

9An eam#e o% the t$#e o% a"*ertisement that )ou" be use" )hen s#rea"ing to a arger

au"ience is #ro*i"e" on the %oo)ing #age.:

Page 7


8/9

Press Release:

This #ress reease! ocate" on the %oo)ing #age! )ou" be gi*en to oca Den*er ne)s stations.

This sho) cases the 5oca( as#ect o% both Hote Teatro an" Den*er ,enter %or the Per%orming

Arts! there%ore it being #romote" b$ a oca ne)s station )ou" on$ ma+e sense.

Page 8


9/9

Hotel Teatro and Denver Center for the Performing Arts Partnership

T)itter Pitch;

pr new logo

Documents