pr people & journalists can drive each other nuts
DESCRIPTION
How do PR people and journalists sometimes drive each other nuts? Prof. Barbara Nixon's Spring 2011 Writing for PR & Advertising class came up with more than 15 ways.TRANSCRIPT
PR People & Journalists Can Drive Each Other
NUTS
PR People Drive Journalists Nuts
When . . .
PR Professionals Make More
PR pros don’t do their
homework on products and
services
Sending the same pitch that one editor or journalist already rejected to another editor at the same publication.
Gifts can be annoying.
Make them relevant and useful.
Don’tMark
EmailsAs
HighIMPORTANCE!
They Use Hype Words!
Callingexcessively
Don’t Instantly Friend on Facebook
Journalists Drive PR People
Nuts When . . .
They show up to interviews unprepared….
Conflicting AgendasWhy can’t we be
friends?
Agreeing to send a reporter or
photographer, then failing to do so
When journalists put
a negative spin on a story
Making assumptions is never a good thing.
Underhanded Waysof Finding Information
Pestering PR people for an interview.
Slides Created by Prof. Barbara Nixon’s COMM 4333: Writing for PR and Advertising Class
at Southeastern University
Spring 2011